If you have ever wanted to get paid to write, copywriting is the most direct path online. Every business that exists on the internet needs words that sell: email sequences, sales pages, ad copy, product descriptions, blog posts, and video scripts. That demand does not shrink. It compounds every year as more businesses move online and compete harder for the same customer attention.
In this breakdown I am going to walk you through all six ways Alston covers in the video above for making money online with copywriting in 2022 and beyond. I will tell you what each path looks like, how to get started from zero, and how the earning potential grows as your experience builds. You do not need a degree, a studio, or a big social media following. You need a skill and a laptop.
What You’ll Walk Out With
- A clear breakdown of all six copywriting income paths covered in the video
- The fastest starting point for getting paid as a first-time writer with no portfolio
- How to land your first Facebook ad copywriting client without a big audience
- The exact blog-building steps Alston outlines, from niche to monetization
- What sales funnel copy is and why business owners pay top dollar for writers who master it
- How product description writing works across Shopify stores, dropshipping, and Amazon FBA
- Why YouTube scripting is the most overlooked copywriting income stream for beginners
- How to find the right income path for your skills with finder.platformproof.com
Why Copywriting Is One of the Strongest Online Skills You Can Build
Alston opens the video with a point that most people skip right past: copywriting is needed for everything. It is not a niche skill. It is the foundation of every revenue-generating activity online. Emails need it. Sales pages need it. YouTube needs it. Even product listings on Amazon need it. That is not a 2022 trend. That is a permanent structural reality of digital commerce.
He lists four reasons this skill stands out above other online opportunities. You can stay in the background and never show your face or voice. Every business, from a solo creator to a Fortune 500 company, needs copy at some level. The skill itself can be learned by anyone. And once you build real ability, your earning potential has no ceiling because your output can be applied anywhere in the world from any location.
He also addresses the obvious concern about AI. At the time of this video, he notes that AI writing tools are not at the point where they can fully replace a skilled human writer. The nuance, the persuasion, the ability to understand what a customer actually fears or wants and put that into copy that converts is still a human job. That window of advantage is yours to use.
Way 1: Freelance Writing Platforms (iWriter, TextBroker, Fiverr)
The fastest way to start getting paid to write is through freelance writing platforms. Alston specifically names iWriter, TextBroker, and Fiverr as places to connect with small business owners who need written content on demand.
iWriter works by assigning you writing tasks once you join. You will receive a general direction and a word count target, and you write the piece. Pay is based on word count and your experience level on the platform. When you first sign up, you are starting cold. Customers are cautious about giving work to writers with no track record. The early jobs pay less, and that is expected. The goal in the beginning is not to get rich; it is to build reviews and ratings.
Once you have a handful of good reviews, the dynamic flips. Customers who liked your previous work start requesting you specifically for future projects. That consistency is what builds a real income on these platforms. Fiverr works similarly, but you create a gig listing and buyers come to you based on your profile and pricing. You control what you charge and what you offer. For a writer who wants to start earning quickly without any existing network, these platforms remove the cold outreach problem entirely.
Way 2: Facebook Ad Copywriter
A Facebook ad copywriter writes the text that appears in paid social media ads. The job is to craft short, punchy, high-converting copy that makes someone stop scrolling and click to learn more. A well-written ad can be the difference between a product owner making a few hundred dollars and building a six-figure business from their ad spend. That gap in results is why skilled ad copywriters get paid well.
Alston recommends a specific tactic for getting in front of potential clients: run your own Facebook ads. If you target business owners who want to run better Facebook ads, you are demonstrating your skill by doing the very thing you are selling. You can start a test campaign for as little as five dollars per day. You are not just advertising your service; you are proving you know how to write an ad that works.
The earning potential in this niche is high because results are measurable. When you help a business get a better return on their ad spend, you can charge more for the next client. And as your reputation grows in the space, you stop competing on price. You become the person business owners refer when someone asks who writes their best-performing ads.
Way 3: Start a Niche Blog
Starting a blog is the path that combines writing with building an asset you own. Alston walks through the exact steps in the video. First, pick a niche. This is a specific topic area where you will write all your content. His example in the video is betta fish. The point is that the tighter your niche, the easier it is to rank in search results and build a focused audience.
After choosing your niche, you need two things: a domain name and web hosting. The domain name is your website address. Web hosting is the server where your site lives. Once those are in place, you install WordPress, which is the content management system that makes writing and publishing posts much faster than building pages from scratch.
Then comes keyword research. This is the process of finding out exactly what questions your target audience is searching for. Alston points to three keyword types that work well: “best,” “how to,” and “review.” For example, “best tank for betta fish” is a keyword that someone already in the buying mindset might search. Writing content that answers that question puts you in front of a warm audience. The monetization options for a blog are wide: display ads, affiliate marketing, selling your own ebook or course, guest posting fees, merchandise, and eventually selling the blog itself for a lump sum. Income starts slow and grows as your traffic builds, but the ceiling is high.
Way 4: Write Sales Funnel Copy
Sales funnel copywriting is the most financially rewarding path for writers who develop true persuasion skills. A sales funnel is the sequence of pages a customer moves through from first hearing about a product to making a purchase. The copy on those pages, especially the main sales page, is the difference between a funnel that converts and one that bleeds money.
Alston puts it plainly: if you can write copy that gets more buyers, online business owners will pay you generously. The skill involves understanding the customer at a deep level. What do they want? What are they afraid of? What objections are stopping them from buying? The best sales page copy does not just describe a product; it connects with the reader’s desires and worries in a way that makes the purchase feel like the logical next step.
Like most of these paths, sales funnel copywriting starts slow. Your first few projects may pay less because you are building a track record. But once you have a client who can point to a specific lift in conversions that came from your work, that becomes a case study. Case studies are what unlock higher-paying clients. One strong result in a visible niche can build a waiting list.
Way 5: Write Product Descriptions
Product description writing sounds like a small job, but it is a consistent and scalable income stream. The clients in this niche are dropshippers, Shopify store owners, and Amazon FBA sellers. All of them need compelling product descriptions that get customers to add items to their cart instead of clicking away.
When you take on a product description client, they send you the product’s features, benefits, and target audience information. Your job is to turn that raw information into copy that speaks directly to the buyer and motivates a purchase. Strong product descriptions are specific, sensory, and focused on the customer’s outcome rather than just the product’s specs.
Alston recommends starting with Fiverr to land the first clients in this space. He also mentions that TikTok has become a real channel for marketing product description writing services. Short videos showing before-and-after rewrites of weak product listings perform well and attract business owners who immediately see the value. If you can demonstrate the difference between a forgettable listing and one that converts, the clients find you.
Way 6: Write YouTube Scripts
The bonus path Alston covers is one most people never think of: writing scripts for YouTube videos. The video you are watching was itself fully scripted and read from a teleprompter. Many YouTubers, especially those in the business, finance, or education space, are great on camera but are not natural writers. They need someone to write the script so they can focus on delivery.
YouTube scripting is a specific type of copywriting. You are writing for the spoken word, which means shorter sentences, natural phrasing, and a structure that holds viewer attention from the first line to the last. A good script has a hook that stops the scroll in the first five seconds, clear transitions between points, and a call to action that does not feel forced.
The demand for good YouTube scriptwriters is high and growing. As more creators enter the platform and the quality bar for content rises, fewer creators can afford to wing it. Scripted videos perform better on average because they are tighter, clearer, and more watchable. If you can write scripts that lift a creator’s audience retention numbers, you become an indispensable part of their production process.
Not sure which of these six paths fits your actual skills and situation?
Answer a few questions and get a personalized recommendation at finder.platformproof.com.
The One Drawback Alston Is Honest About
Alston does not oversell copywriting as a perfect opportunity. He names one real drawback: you will compete with AI writing software. At the time of this video, the technology was not yet capable of replacing a skilled human copywriter, and he estimated that window at around ten more years. That is not a reason to avoid the skill; it is a reason to get good at the parts AI does poorly.
The parts AI struggles with are the human elements of persuasion. Understanding context, matching a brand voice, crafting a hook that speaks to a specific audience’s fears and ambitions, and writing with genuine credibility are still areas where experienced human writers outperform generated text. Building depth in those areas is the best long-term insurance. The skill itself remains in demand as long as businesses need to communicate with customers, and that is not going away.
How to Pick the Right Starting Path
Six options can feel overwhelming when you are trying to figure out where to begin. The honest answer is that the best starting path depends on what you already know and what you want your work life to look like. If you want clients fast, freelance platforms like iWriter and Fiverr remove the barrier of building an audience first. If you want to build a long-term asset, starting a blog gives you something that compounds over time. If you are comfortable with the idea of direct-response marketing, sales funnel copy and Facebook ad writing offer the highest ceiling per project.
The common thread across all six is that they reward people who take the time to actually get good at the craft. Reading about copywriting principles, studying ads and sales pages that work, and then practicing by writing real copy for real offers is what separates people who make money with this skill from people who wonder why it is not working for them.
Find Your X
If you are not sure which income path fits where you are right now, that is exactly what the Platform Proof Finder is built for. Answer a few questions about your current skills, your schedule, and your income goals, and you will get a personalized recommendation that cuts through the noise. Visit finder.platformproof.com to find your starting point.
Frequently Asked Questions
Do I need a degree or formal training to make money as a copywriter?
No degree is required. Copywriting is a skill, not a credential. The work you produce and the results it generates for clients are what determine whether you get hired and how much you get paid. Many successful copywriters are self-taught through a combination of practice, studying effective ads, and taking feedback from real clients on real projects.
How long does it take to start earning money on iWriter or Fiverr?
Most writers can start picking up their first paid assignments within days of signing up on platforms like iWriter or Fiverr. The initial pay will be lower because you have no reviews yet. As you complete more projects and build your rating, both the quality of clients and the pay per project tends to increase. The timeline to a consistent income varies, but the barrier to entry is low.
Can I do copywriting without showing my face or being on camera?
Yes, and Alston specifically calls this out as one of the advantages of copywriting. The work is entirely behind the scenes. You write the words. Someone else or some other platform delivers them. Whether you are writing ad copy, blog posts, product descriptions, or sales pages, no one needs to see your face. The output is what matters.
How do I get my first Facebook ad copywriting client with no portfolio?
Alston recommends running your own Facebook ads targeting business owners who want to improve their advertising. This approach works because you are showing proof of your skill through the act of getting them to click on your own ad. You can start testing this for a few dollars per day. Another route is to write spec ads, sample ads you create for existing businesses to show what you would do differently, and share them on freelance platforms or in marketing communities online.
Is blogging still worth starting in 2024 and beyond?
Blogging as a long-term asset is still viable, though the timeline to income has gotten longer as competition has increased. The key factors Alston mentions still apply: pick a specific niche, target the right keywords, and keep publishing. Blogs that focus on a narrow audience and answer real questions tend to outperform broad, general-interest sites. The monetization options (ads, affiliate commissions, digital products) are all still active income sources for sites with real traffic.
What does a sales funnel copywriter actually write?
A sales funnel copywriter typically writes the opt-in page where someone signs up for a lead magnet, the thank-you page after they opt in, the main sales letter or video sales letter script, the order form copy, upsell and downsell pages, and follow-up email sequences. Each piece of the funnel has a specific goal, and the job is to move the reader forward to the next step without friction or confusion.
What information do product description clients typically provide?
As Alston explains, product description clients usually give you the product’s features, its benefits, and details about the target audience. Your job is to take that input and turn it into a description that speaks to the buyer’s motivation for purchasing. Good product descriptions highlight the outcome the customer gets from the product, not just a list of what it includes or how it is made.
How do I find YouTube creators who need scriptwriters?
Look for channels in educational or business niches where the creator uploads consistently and relies on structured, informative content. Reach out directly through the channel’s contact page or social media with a short pitch and a sample script you wrote for one of their video ideas. Freelance platforms also have listings for YouTube scriptwriters. Demonstrating that you understand the hook structure and audience retention principles for YouTube is what makes the pitch land.
Read Next
If copywriting is one path you are considering, it helps to see the full picture of what working online looks like before you commit to a direction. The post below breaks down 18 proven ways to build income from scratch with no upfront capital, including paths that complement copywriting skills.
18 Ways to Make $100 a Day With No Money to Start
Sources
- Alston Godbolt, “6 Ways To Make $200/Day Copywriting,” YouTube, 2022: youtu.be/ksxhApntwT4
- iWriter: freelance content writing platform referenced in the video
- Fiverr: freelance marketplace referenced in the video for writing gigs and product descriptions
- WordPress: content management system recommended for blog setup
Related Reading
- Easy 5-Steps $100/Day Selling Digital Products (How To Make Money Online Selling Digital Products)
- How To Make $100/Day With the Nike Affiliate Program (5 Proven Methods)
- 9 Best Ways To Find $100/Day Digital Products (How To Find Digital Products To Sell)
- How to Make Money Online With Trending News: The Affiliate Playbook
Helping 1 million working adults make their first $3,000 online with the skills they already have. Alston Godbolt, Platform Proof.