Project 24 Case Study: My 6-Month Blogging Update and What I Learned

Starting a blog can feel like diving headfirst into a marathon you didn’t train for. You’re writing, researching, and refreshing your analytics, hoping to see those first few real visitors trickle in. If you’re in that stage right now — wondering when your effort will finally pay off — this post is for you.

This is my six-month update on Project 24, the blogging and online business program created by Jim and Ricky at Income School. In this detailed breakdown, I’ll share my results, what I did right (and wrong), how I tested traffic strategies, and what’s next for my blogging and web hosting business.

If you’ve ever asked yourself “How long does it really take to make money blogging?” — you’ll find the answer here.


What Is Project 24?

Project 24 is a step-by-step system designed to help creators replace their job income within 24 months by building profitable niche sites and YouTube channels. It focuses heavily on publishing consistent content, mastering SEO through simplicity, and creating genuine, helpful articles that Google loves.

When I joined, my plan was to use Project 24 not just for blogging, but also to strengthen my reseller hosting and web design business. The idea was to create multiple websites and YouTube channels that build organic traffic and generate both ad and affiliate income over time.


The First 60 Days: Excitement Meets Reality

Like most beginners, I came out of the gate sprinting. In the first month and a half, I wrote over 30 blog posts and started creating videos to support the content. My enthusiasm was sky-high — I checked my site every 15 minutes to make sure everything was working.

But here’s the truth that every Project 24 member eventually learns:

The first two months are a ghost town.

That initial traffic spike? It was just me, refreshing my own site. Real visitors were practically nonexistent.

Still, that phase is crucial. Google is indexing your posts, learning your niche, and testing your authority. During this time, consistency matters more than analytics. The people who push through this phase are the ones who succeed later.


Months 3–5: The Ghost Town Phase

By November, the “ghost town” warning from Jim and Ricky had fully set in. My analytics chart looked flat, my motivation dipped, and I found myself questioning whether I was doing something wrong.

During this phase, I focused on maintaining momentum rather than chasing quick wins. My motto became:

“If you’re not improving every day, someone else is.”

I stuck to a consistent writing schedule and uploaded regularly to YouTube. By month five, I had published 62 blog posts and 17–18 videos on my main site, plus a few on my secondary channels.

It wasn’t glamorous, but it built the foundation for what came next.


The Breakthrough Experiment: Using Blog2Social for Traffic

Toward the end of January, I tried something new — a WordPress plugin called Blog2Social.

This plugin allows you to automatically share your blog posts to social platforms like LinkedIn, Facebook, Twitter, Instagram, and Pinterest as soon as you publish. I even used the premium version to schedule old posts to re-share multiple times per week.

Here’s how I approached it:

  • Each post was set to auto-share daily at 6 a.m.
  • I treated social media like a TV network — constant reruns, because not everyone sees every post.
  • My goal was to stay top of mind without constantly creating new content.

This strategy worked better than expected. For the first time, I saw a traffic spike of 60 page views in one day.

But here’s what’s interesting: while social traffic eventually leveled off, organic search traffic started rising steadily. Bing in particular became an unexpected ally, sending more visitors than I expected.

💡 Pro Tip: Treat automation tools like Blog2Social as amplifiers — not replacements — for your content strategy. Use them to stay visible while your SEO gains traction.


The Six-Month Results

After six months, the data finally started to tell a story.

  • 417 page views in January
  • Consistent daily visits in February (despite it being a shorter month)
  • Gradual increase in organic visitors from search engines

Was it massive? No. But it was real. Those 417 views came from people I didn’t know — proof that the system works if you stay consistent.

The biggest lesson? Blogging isn’t about viral moments; it’s about compound growth. Each post you write becomes a long-term asset that can earn for years.


Refocusing and Setting Smarter Goals

Like many creators, I battled shiny object syndrome — buying domains and starting new sites too early. Eventually, I decided to focus all my energy on one main site until I reached:

  • 100 blog posts
  • 30 YouTube videos

Once I achieve that, I’ll move to my second site (30 posts + 10 videos), then the next. This staggered approach helps prevent burnout while maintaining momentum.

I also started outsourcing content through a few writers from Project 24 and external freelancers. That way, I could keep publishing even when my own writing slowed down.


The Warrior Writing Challenge

Project 24 hosts a monthly Warrior Challenge — a competition where members aim to write 60,000 words in a single month.

I joined in February and managed around 47,000 words, mostly from blog posts and YouTube scripts. The challenge gamifies productivity, helping creators push through writer’s block.

If you’re struggling to stay consistent, challenges like this can help create accountability and momentum.

💡 CTA: Want to skip the trial-and-error phase and get my ready-to-use automation and content templates?
👉 Join the Platform-Proof Profits Membership — get proven frameworks to turn your content into digital income faster.


How Blogging Connects to My Web Hosting Business

While building my blog, I also grew my web hosting and design business, Revolt Web Services.

We offer:

  • Web design & hosting
  • Logo creation
  • Social media setup
  • Small business consulting

To find clients, I used a free tool called ReferenceUSA (available through many public libraries). It lets you search for local businesses, find owner contact info, and filter by companies without websites.

Here’s my process:

  1. Find local businesses without websites.
  2. Send business cards or postcards introducing our services.
  3. Follow up with a phone call a few days later.

This hybrid strategy — offline + online — helps build trust with small business owners who still prefer personal contact.

Even landing one client covers the cost of hundreds of postcards.


Applying “The Psychology of Selling”

I also studied The Psychology of Selling by Brian Tracy to improve both my cold calls and blog content.

Key takeaways I applied immediately:

  • Lead with benefits, not features.
  • Use social proof and numbers.
  • End with a curiosity hook to keep readers scrolling.

Applying sales psychology to blogging helped improve click-through rates, engagement, and conversions.


Monetization: My First $2.12

After six months, I made my first $2.12 online. It may sound small, but that milestone — called “Pizza Day” in the Project 24 community — is huge.

Pizza Day means your site has earned enough to buy a pizza through ad clicks or affiliate commissions. It’s proof that your system works, even on a small scale.

My goal for the following month was to hit $5/day consistently, and while I fell short, I could see the growth trajectory forming.

Each dollar earned online feels like a validation that you’re building something real — a system that can eventually scale into full-time income.


Lessons from Six Months of Blogging

  1. Patience is a superpower. Growth compounds slowly, but consistently.
  2. Automation saves time. Tools like Blog2Social amplify your reach.
  3. Focus is leverage. Don’t start new sites until your first one is stable.
  4. Offline marketing still works. Postcards and calls can fuel service-based income.
  5. Track and adjust. Small data trends reveal what’s actually working.

The hardest part of blogging is continuing when no one’s watching — but that’s also when most people quit.


How This Turns into Digital Income

The Project 24 system naturally feeds into multiple revenue streams:

  • Ad Revenue: Once your posts reach consistent traffic, display ads bring passive income.
  • Affiliate Marketing: Link to tools, plugins, or products you already use.
  • Digital Products: Package your strategies into guides or mini-courses.
  • Memberships: Offer ongoing community access or coaching for recurring revenue.

Every post becomes a digital asset that can generate income long-term — the true definition of platform-proof profits.


Final Thoughts

Six months into Project 24, I’ve learned that building an online business isn’t about hacks or luck — it’s about discipline, patience, and compounding action.

From zero to 417 page views and $2.12 earned, I’m just getting started.

If you’re in your own “ghost town” phase, don’t quit. Keep writing. Keep publishing. Every post you create brings you closer to momentum that can’t be stopped.

💡 Next Step: Want to learn how to build predictable, platform-proof income with digital products and automation?
👉 Join the Platform-Proof Profits Membership and get everything you need to turn your content into a business.