Most people think Amazon affiliate marketing means building a massive YouTube channel, waiting years for traffic, and hoping someone clicks a link before leaving. That model works, but it is not the only model. And it is definitely not the fastest one. There are at least ten different ways to earn commissions as an Amazon affiliate, and five of them are wide open right now for people who are just getting started.
In this post I am going to break down those five methods in the same order Alston walked through them in the video above. Each one removes at least one of the traditional friction points in affiliate marketing. Some skip the content-to-Amazon handoff entirely. A couple of them let you earn from people who are already in buying mode before they even see your video. If you are an Amazon affiliate and you have not crossed $100 per day yet, one of these five is probably the missing piece.
What You’ll Walk Out With
- Why a 158-subscriber YouTube channel can still rack up 6,400 views on a single product review
- How the Amazon Influencer Program puts your video directly on the product page so buyers see it without ever leaving Amazon
- What Amazon Live is and why going live on Amazon beats going live on any other platform for affiliate commissions
- How Amazon Inspire lets you post photos and short videos inside the Amazon app to people who are already shopping
- The Amazon promo code strategy that drives buyers off TikTok and into a Facebook group where your affiliate link is waiting
- Why you should pick exactly one of these methods and go all in before adding a second
- How to find out which method fits your current skills and situation at finder.platformproof.com
Method 1: YouTube Product Review Videos (The Classic That Still Works)
Alston calls this one the old and boring way, but boring does not mean dead. Product review videos on YouTube are still one of the most reliable paths to consistent Amazon affiliate commissions, and here is why: when a person sees a product on social media, they almost never buy it immediately. They copy the name, paste it into YouTube, and search for a review, an unboxing, or a first-impression video. That search behavior is predictable, and you can position yourself to capture it.
The example Alston walked through in the video was the ClimbAid ice bath tub. Ice baths went mainstream through TikTok, podcasts, and wellness content, so tens of thousands of people were already searching for reviews before buying. He pulled up YouTube results and showed exactly what was ranking. One video titled “I bought seven ice baths” had 219,000 views and was from a channel with 65,000 subscribers. That is expected. But then he scrolled down. A video reviewing the Polar Recovery Tub had 6,000 views from a channel with just 129 subscribers. Another ice bath review had 6,400 views from a channel with 158 subscribers.
Those numbers matter. They prove that you do not need a large following to pull significant views on product-specific content. The person searching for “ClimbAid ice bath review” does not care how many subscribers you have. They care whether your review answers their question. And if 10 percent of those 6,400 viewers purchased a $100+ ice bath through the affiliate link in the description, that small channel made real money from a single video.
The strategy is straightforward. Pick a niche, in this case weight loss and fitness because that is where ice baths live. Find products that are getting attention on TikTok or Instagram. Search for that product name plus “review” on YouTube to see what is already ranking and whether small channels are getting views. Create your own review, put your Amazon affiliate link in the description, and repeat. You are not competing with the 65,000-subscriber channel. You are competing with the person who has 129 subscribers and beating them is very achievable.
You can also apply this exact process to any product category. Ice baths are just one example from one niche. The same pattern plays out in home improvement, kitchen gadgets, pet supplies, outdoor gear, and dozens of other categories. The niche matters less than the consistency of the output and the specificity of the keywords you target.
Method 2: Amazon Influencer Program (Your Video on the Product Page)
This one is different from the classic YouTube review in one critical way: your video does not live on YouTube. It lives directly on the Amazon product listing page. When a shopper is already on Amazon looking at a product, they see your video right there. No redirect, no link to click, no leaving the platform. The buyer is already in checkout mode and your content meets them there.
That eliminates the biggest friction point in traditional affiliate marketing. With the standard approach you create content somewhere, convince someone to click a link, hope they follow through to Amazon, and then hope they complete a purchase. The Amazon Influencer Program collapses that funnel down. The buyer is already on the product page. Your job is just to give them one more reason to add it to their cart.
The content itself does not need to be elaborate. Alston showed his own video in the program: a 26-second review of a garbage bag. Not a gadget. Not a tech product. A garbage bag. That is the breadth of what qualifies. Dishwashing liquid, household cleaners, paper towels, camping gear, kitchen tools. Anything sold on Amazon is eligible. And here is a detail worth noting: the product does not need to be purchased from Amazon. If you buy something at Target and it also exists on Amazon, you can create a review for the Amazon listing and earn a commission when Amazon shoppers buy it.
To get started you need to apply for the Amazon Influencer Program, which requires a social media presence on YouTube, Instagram, TikTok, or Facebook. Once approved you get a storefront page and the ability to upload videos that can appear on product pages. The review content you create for this program can also double as YouTube content, which means one video can serve two audiences at the same time.
Method 3: Amazon Live (Going Live Where Buyers Already Are)
Amazon Live is a live streaming feature built directly into the Amazon shopping app. You add products to a live stream, go live, and viewers watching your stream can click on those products and buy them without leaving the app. Commission earned. Alston walked through how the setup works on his phone: you select the products you want to feature, in his example he added a pellet smoker and some pellets, and then you go live.
The audience you are reaching on Amazon Live is not the same as a live audience on YouTube or TikTok. A person watching you on YouTube is in entertainment mode. A person browsing Amazon who stumbles onto your live stream is in shopping mode. They are already looking for something to buy. The mental shift required to go from watching your stream to purchasing the product you are talking about is much smaller. That is a structural advantage that most affiliate marketers do not take seriously enough.
Alston was transparent in the video that he had not gone live on Amazon yet at the time of filming, but he noticed other creators going live every day and said it was something he planned to do more consistently. Amazon Live is currently available through an Apple device using the Amazon Live Creator app. If you are an iPhone user with an Amazon Influencer account, you can start today.
The content does not need to be polished. A straightforward product demonstration, a quick comparison, or even just talking through the specs of a product while it sits in front of you is enough. Viewers who stick around for live video are often the most purchase-ready segment of any audience. Combine that with the fact that they are already on Amazon and the conversion path is about as short as it gets in affiliate marketing.
Method 4: Amazon Inspire (The TikTok Feed Inside the Amazon App)
Amazon Inspire is a short-form content feed built into the Amazon shopping app. Think TikTok or Instagram Reels, but every piece of content is shoppable and the person watching it is already inside Amazon. Users scroll through videos and photos, see products they like, tap on the product tag, and buy. As the creator, you earn the affiliate commission.
What makes Inspire particularly interesting is that it accepts still images, not just videos. You can photograph a product, add it to a post on Inspire, and earn commissions when shoppers tap through and buy. Alston pointed to a creator named Nova as an example. She was not making elaborate videos. She was posting curated product photos organized by niche and earning commissions from those images. One of her posts showed a set of camping essentials. A viewer scrolls past it, taps the lantern in the photo, and buys it. Nova earns a commission on that purchase.
The volume play on Inspire is two to three posts per day. Alston said that at that pace it should not take more than 10 to 15 minutes of your time daily. You do not need to script videos, set up a studio, or do anything complicated. You find products in your niche, you photograph them or create a short clip, you post to Inspire with the product tagged, and you repeat. Over time the posts accumulate and so does the potential for daily commission clicks.
Inspire is browsable by category. If you click into the camping section you will see camping content. If someone browses camping and your post comes up, they are already interested in that category. You do not have to convince them they need camping gear. They showed up to that section because they wanted camping gear. Your job is just to show them the right product at the right moment. Inspire handles the distribution.
This method is particularly good for people who are uncomfortable on camera or do not want to produce YouTube-style content. If you can take a decent photo and tag a product, you can participate in Inspire. The access requirement is the Amazon Influencer Program, which you would already have from Method 2 if you went that route first.
Method 5: Amazon Promo Codes and Discount Deals
Everyone responds to a discount. If you can show someone how to save 70 percent on something they were already planning to buy, they will buy it through your link almost every time. The Amazon Associates backend has a section under Promotions called Amazon Promo Codes. This is a list of active discount codes that product sellers have enabled. You can sort them by category, find a high-discount code on something people actually want, and use that discount as the hook for your content.
The pattern Alston described for making this work on TikTok goes like this. You make a short video on TikTok. The hook is the discount. “I just found a 70 percent off code for this air conditioner and it is hot outside. Here is how to get it.” You talk about the product, show the reviews, mention the ratings, and then tell viewers to come grab the discount code from your free Facebook group. Your TikTok bio has a link to that Facebook group. People click in, join the group, and find your affiliate link with the promo code.
That two-step funnel works for a few reasons. First, the discount is a concrete, specific reason to take action. Second, the Facebook group gives you a warm audience you can market to again and again. Third, the affiliate link in the group is the natural next step for anyone who came there specifically to get the discount. The barrier to clicking and buying is very low because the buyer already decided they wanted the product before they ever joined the group.
The promo code method is also easy to scale across different product categories. Home improvement, electronics, outdoor gear, and seasonal products all have active promo codes in the Amazon Associates dashboard at various times. You are not inventing demand. You are matching existing buyer intent to an existing discount and putting your affiliate link in the middle of that transaction.
Not sure which of these five methods fits your current situation?
Answer a few quick questions and get a clear starting point at finder.platformproof.com.
Honest Drawbacks: What These Methods Do Not Tell You Up Front
These five methods are real. The results people are getting from them are real. But there are a few things worth being honest about before you go all in on any of them.
Amazon commission rates are low. Amazon Associates pays between 1 and 10 percent depending on product category. On a $100 product at a 4 percent rate, you earn $4. To hit $100 per day from that product you need 25 purchases daily. That is achievable with enough volume and the right products, but it means you are playing a numbers game. Higher-ticket items and higher-commission categories like luxury beauty (10 percent) or Amazon games (20 percent) help, but the math still requires consistent traffic.
The Amazon Influencer Program has an approval process. You need an established social media presence to get in. If you have no following on any platform right now, the classic YouTube review route from Method 1 might be your first step before you qualify for Methods 2 through 4.
Amazon Live is currently limited to Apple devices. If you are on Android, this method is not available to you yet. Keep an eye on Amazon’s official announcements for updates.
Inspire and Amazon Live are newer and less predictable. The YouTube review model has years of data behind it. Inspire and Amazon Live are still building their algorithms and audience base. Early adopters often do well, but there is less published data on what consistent earnings look like from these channels compared to YouTube.
Burning out from doing too many at once is a real risk. Alston said this directly in the video: pick one method and go all in. Do not try to run a YouTube channel, post on Inspire, go live on Amazon, and build a Facebook group at the same time. You will spread yourself thin, see slow results across all of them, and quit before any of them gains traction. Depth on one method beats shallow activity across five.
How to Choose the Right Method for Where You Are Right Now
Here is a simple decision framework based on what Alston covered:
You are comfortable on camera and willing to edit videos: Start with Method 1, YouTube product reviews. Build a small library of review videos in a specific niche. Once you qualify for the Amazon Influencer Program, layer in Method 2 by repurposing those videos onto product pages.
You do not want to be on camera: Start with Method 4, Amazon Inspire using photos. Two to three product images per day in a niche you know. Low production requirement, no voice-over needed, and you are posting to an audience that is already shopping.
You already have a TikTok presence: Method 5 using Amazon promo codes is a strong fit. You already have the distribution channel. You just need to layer in the discount code hook and set up a Facebook group as the landing pad for your affiliate links.
You have a product you use daily and an Amazon Influencer account: Method 3, Amazon Live, is worth testing. Go live with a product demo, talk naturally about what you like and dislike, and let people in shopping mode find you. Keep the session to 20 to 30 minutes until you have a feel for what format works.
Find Your X
The five methods above cover very different skill sets and time commitments. Some people are better suited for YouTube. Some people should be posting photos on Inspire. Some people already have a TikTok audience and should be using promo codes right now. The question is which one matches where you are, what you are willing to do consistently, and what your current assets look like. Answer those questions clearly and your starting point becomes obvious. Visit finder.platformproof.com to work through that decision in a few minutes.
Frequently Asked Questions
Do I need a website to be an Amazon affiliate?
No. You can use YouTube, TikTok, Instagram, or Facebook as your primary channel. Amazon Associates requires a qualifying website or social media presence when you apply, but that can be a YouTube channel or a social profile. You do not need a blog or standalone website to participate in the program or earn commissions.
How do I qualify for the Amazon Influencer Program?
Amazon does not publish a specific follower threshold for the Influencer Program. They review your social media presence on YouTube, Instagram, TikTok, or Facebook during the application. A YouTube channel with consistent uploads and a few thousand subscribers is typically enough to get approved. Some creators with smaller but engaged audiences have been accepted. The key signal Amazon looks at appears to be activity and engagement, not just raw follower count.
What Amazon product categories pay the highest commissions?
Amazon’s commission rates vary by category. As of the time of this post, luxury beauty products pay 10 percent, Amazon Games pay 20 percent, and most physical product categories like electronics, tools, and sporting goods pay between 3 and 5 percent. Health and personal care items pay 1 percent. If you want to earn more per sale, look at categories like luxury beauty, clothing, shoes, and accessories, which pay 4 to 10 percent and have higher average order values.
Can I use Amazon affiliate links on TikTok directly?
TikTok does not allow clickable affiliate links in video captions. You can put a link in your bio, but getting viewers from a video caption to a bio link to an Amazon purchase is a long chain. The promo code method described in Method 5 works around this by sending viewers to a Facebook group where the affiliate link is easily accessible. Some creators also use a link-in-bio tool that aggregates multiple links so viewers can find the right product quickly.
How many videos do I need to post on Amazon Inspire before I see results?
There is no guaranteed number, but consistency matters more than volume in the early stages. Two to three posts per day builds your catalog quickly. With 30 days of consistent posting you would have 60 to 90 pieces of content working for you simultaneously. Each post is a separate entry point for a shopper to discover your content. More posts means more surface area. Results tend to be slow for the first 30 to 60 days and then pick up as the algorithm has more content to distribute.
Do I have to buy the products I review for Amazon?
For the Amazon Influencer Program specifically, no. Alston pointed this out directly: if you buy a product anywhere, including Target or Walmart, and that same product exists on Amazon, you can create a review for the Amazon listing. You do not need to purchase from Amazon to be eligible to create a review through the Influencer Program. For the YouTube review method, the principle is similar. What matters is that you have genuine knowledge of the product, not necessarily that you purchased it from Amazon specifically.
Is it possible to do this without showing my face?
Yes. Amazon Inspire supports still image posts, so you can post product photos without any video. The Amazon promo code method via TikTok can be done with screen recording or text-based videos without showing your face. Even the YouTube review method can be done with voiceover footage of the product without your face in frame. Faceless affiliate content has a longer history of working on YouTube than most people realize. The tradeoff is that face-forward content tends to build trust and a repeat audience more quickly.
What is the biggest mistake new Amazon affiliates make?
Trying to do everything at once. Alston addressed this directly: pick one method, go all in, get some results, and then add a second. Running YouTube reviews, Inspire posts, Amazon Live, and a Facebook group simultaneously is a fast path to burnout and mediocre results across all of them. Pick the method that matches your current skills and situation, commit to it for 60 to 90 days, and judge results from there before layering in anything else.
Read Next
If this post gave you a starting direction but you want to see the simplest possible entry point into affiliate marketing from scratch, the next post covers exactly that.
Read: Stupid Simple Way To Start Affiliate Marketing In 2023
Sources
- Alston Godbolt, “5 Ways To Make $100 Per Day With Amazon Affiliate Marketing,” YouTube, youtu.be/uvJVVtd_yyE
- Amazon Associates Program, commission rate schedule: affiliate-program.amazon.com
- Amazon Influencer Program information: amazon.com/influencer-program
- Amazon Live Creator app (Apple devices): available in the Apple App Store
- Amazon Inspire: accessible inside the Amazon shopping app via the lightbulb icon
Helping 1 million working adults make their first $3,000 online with the skills they already have. Alston Godbolt, Platform Proof.