If you’ve ever wondered what it actually looks like to build a blogging business through Project 24 by Income School, this post gives you an unfiltered, behind-the-scenes look at what it takes — the long hours, the small wins, and the realistic pace of progress.
Whether you’re a full-time employee, parent, or side hustler dreaming of replacing your income through online business, this breakdown will show you what it’s really like to build something from the ground up — and how ordinary people can create extraordinary results when they stay consistent.
What Is Project 24 by Income School?
Project 24 is an online course and community created by Income School, designed to help you replace your full-time income within 24 months by building profitable blogs and YouTube channels.
It’s not a get-rich-quick system. Instead, it’s a structured roadmap — known as the “60 Steps to a Successful Website” — that guides you through keyword research, content creation, monetization, and scaling. The promise is simple: if you follow the plan and stay consistent for two years, you can realistically replace your job income.
Of course, there are no guarantees. Like any business, results depend on effort, focus, and persistence. But what makes Project 24 stand out is its clear structure and supportive community. You’re not guessing what to do next — the path is already laid out for you[Project 24] [Income School] P….
My Journey: Joining Project 24 and Getting Started
I joined Project 24 on September 7, 2018, and by the time of this update (February 15, 2019), I had been part of the program for about six months.
In that time, I had built four websites:
- Primary site: 61–62 blog posts and 17 YouTube videos.
- Second site: 31 blog posts and 9–10 videos.
- Third site: 10 blog posts.
- Fourth site: 5 blog posts.
That’s roughly 100+ total pieces of content, most of which I wrote myself. Only about 10 articles were outsourced to other writers[Project 24] [Income School] P….
Project 24 recommends focusing on two sites, but my mindset was:
“If some is good, more is better.”
That attitude pushed me to test ideas faster, build content momentum, and expand my online footprint across multiple niches. However, it also meant sacrificing sleep and free time to stay on track.
The Daily Routine of a Project 24 Student
Most Project 24 members have full-time jobs. I’m no different. My day starts early — 4:00 a.m. sharp.
🕓 Morning Routine (4:00 a.m. – 5:30 a.m.)
- Wake up and get ready for work.
- Help my wife get our kids ready for the day.
- Leave for work by 5:30 a.m.
My commute is about 25–30 minutes, depending on weather (I live in a cold climate, so snow and freezing rain are common). I arrive at work around 6 a.m. and clock out around 3 p.m.[Project 24] [Income School] P….
👨👩👧👦 Family Time (3:00 p.m. – 8:30 p.m.)
After work, I switch to dad mode. I have three kids — twin three-year-olds and a one-year-old. Evenings are all about family until the last child goes to bed, which can take a while (especially since one of my twins loves staying up as long as possible).
💻 Creator Time (8:30 p.m. – 12:00 a.m.)
Once the kids are asleep, I start my second shift — working on my blogs or YouTube videos until midnight. That means I’m often running on 4–5 hours of sleep, but this is the reality of building an online business while working full time.
Saturdays are slightly different. I sleep in until 5:15 a.m., go to the gym, spend the day with family, and then resume content work after bedtime. Sundays are similar — it’s a cycle of family, work, and content[Project 24] [Income School] P….
The Sacrifices Behind the Success
Let’s be honest — this kind of schedule isn’t for everyone. I’ve sacrificed sleep, weekends, and social time. I rarely hang out with friends, and most of my “free” hours are spent creating.
But that sacrifice is temporary. The goal is freedom — more time, more flexibility, and the ability to earn online without relying on a job.
I know that every blog post I write and every video I publish gets me one step closer to that freedom. When you treat your side hustle like a second job, it eventually becomes your main job.
The 60,000-Word “Warrior Challenge”
One of the most motivating aspects of Project 24 Income School is their monthly challenges — and February’s “Warrior Challenge” was one of my favorites.
Here’s the goal:
Write 60,000 words in one month.
You can count blog posts or YouTube videos (each video equals 2,000 words). If you hit the 60K mark, you earn a digital badge of honor — a small but meaningful recognition of consistency and discipline[Project 24] [Income School] P….
To break it down:
- 60,000 words ÷ 28 days = 2,143 words/day
That’s a lot of writing, especially with a full-time job and family. By mid-February, I had already written 40,000 words, and I was on track to finish strong. The challenge pushed me to create more content than ever before and build momentum.
These types of challenges work because they add urgency and accountability — two things most creators lack when they’re working alone.
Balancing Family, Work, and Growth
When people see online success stories, they often assume those creators had unlimited time or resources. The truth is, many started like I did — juggling work, family, and personal goals.
Building a digital income stream requires more than skill; it demands intentional sacrifice.
Here’s what that looked like for me:
- Early mornings: Using 4–5 a.m. hours for focus and clarity.
- Lunch breaks: Writing 45 minutes a day during my lunch hour.
- Late nights: Pushing through fatigue to stay consistent.
- Reduced social time: Limiting distractions to prioritize freedom later.
During my lunch breaks, I often ate quickly and spent the remaining time typing blog posts in Google Docs, so I could pick up exactly where I left off when I got home. It was free, cloud-based, and kept my workflow smooth[Project 24] [Income School] P….
Scaling with Help: Hiring a Writer
After several months of nonstop work, I realized something: my time was my bottleneck.
So I decided to hire a writer.
The goal wasn’t to stop writing — it was to accelerate progress and reach 100 posts on my main site faster. Once that milestone was complete, I planned to shift focus back to my other sites and scale them more strategically.
This decision reflects a crucial mindset shift for online entrepreneurs:
You don’t need to do everything alone.
You need to do what drives the most results.
Outsourcing writing allowed me to focus more on strategy and monetization, instead of getting stuck in production mode.
How Project 24 Builds Real Online Income
Project 24 works because it teaches asset-building instead of chasing trends.
Each blog post, YouTube video, and keyword cluster you create becomes a digital asset that can earn for years. The focus is long-term: build authority, earn trust, and generate sustainable income from ads, affiliate links, and digital products.
The program’s approach includes:
- Keyword Research: Learn to find low-competition search terms that drive targeted traffic.
- Content Creation: Build a content library of 60+ posts that rank and convert.
- Monetization: Add affiliate links, ads, and your own digital offers.
- Diversification: Use YouTube and other platforms to expand reach.
If you stick with the system, you’ll build a business that isn’t dependent on one platform or algorithm — a platform-proof income system.
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Lessons Learned After Six Months in Project 24
After half a year of daily effort, here are my biggest takeaways:
1. Consistency Beats Perfection
It’s better to publish 100 “good enough” articles than to spend months polishing one. Volume builds experience and traffic.
2. Your Time Is a Resource
The more you value your time, the faster you’ll outsource or automate repetitive work.
3. Progress Feels Slow Until It’s Fast
In the beginning, growth seems invisible. But once your content starts ranking, things accelerate quickly.
4. Motivation Fades — Discipline Wins
When the excitement wears off, routine carries you. Having a schedule and a vision makes all the difference.
5. Family Comes First
Your business should enhance your life, not consume it. Set clear boundaries so your success benefits your loved ones too.
How to Apply This to Your Own Online Business
If you’re considering joining Project 24 Income School — or starting your own online business — here’s how to follow a similar path:
- Start Small, Stay Consistent
Create one website and post regularly. Focus on quality and momentum, not perfection. - Batch Your Time
Use early mornings, lunch breaks, or late nights for focused work. Protect that time fiercely. - Set Monthly Goals
Try your own “60K Word Challenge.” Track your output and aim to beat it next month. - Measure What Matters
Don’t obsess over views or clicks early on. Focus on publishing and learning. - Celebrate Small Wins
My first $5 online felt like a “pizza day” victory — proof that the system worked. Small wins fuel long-term motivation.
Monetization Opportunities for Project 24 Students
Once your content gains traction, you can expand your income streams through:
- Affiliate Marketing: Promote tools or products you genuinely use.
- Display Ads: Monetize traffic with ad networks like Ezoic or Mediavine.
- Digital Products: Turn blog posts into ebooks, checklists, or mini-courses.
- YouTube Channel: Repurpose articles into videos to reach new audiences.
Each layer builds on the last, helping you grow platform-proof income that compounds over time.
Final Thoughts: It’s Hard, But Worth It
Building a business through Project 24 isn’t glamorous. It’s long nights, early mornings, and a lot of typing. But every article, video, and keyword you publish brings you closer to freedom.
I’ve seen firsthand that ordinary people can achieve extraordinary results through discipline and consistency. The process isn’t easy, but it’s predictable — and that’s powerful.
If you’re ready to start your journey, remember:
You don’t need to be an expert. You just need to start, stay consistent, and keep showing up.
✍️ Key Takeaways
- Project 24 Income School gives you a 2-year roadmap to replace your income online.
- Success requires focus, consistency, and sacrifice.
- Writing 60,000 words a month is possible — even with a full-time job.
- Building digital assets today gives you time and freedom tomorrow.
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