Baseball is America’s pastime, played all around the world, and if you already love the game there is a real opportunity sitting right in front of you. You do not need a bat, cleats, or a roster spot to make money with baseball. You need a platform, a sub-niche, and an affiliate program that actually pays. In this post I am going to walk you through every step Alston covers in the video above, including the specific website that pays 10% commission on baseball gear and the math that shows how $300 per day is a realistic target when you stack a few sales together.
Affiliate marketing is the model behind all of it. You recommend products or services, someone clicks your link and buys, and you collect a commission. No inventory, no customer service, no shipping. Your job is to create helpful content that answers questions baseball players and their parents are already searching for, and then point them toward the gear they need through your affiliate link. Let me show you exactly how to set this up.
What You’ll Walk Out With
- A clear picture of why baseball is one of the best sports niches for affiliate marketers
- How to pick the right baseball sub-niche so your content is focused and actually builds an audience
- Which platform to start on and why trying to do everything at once will slow you down
- The exact affiliate program Alston recommends, including the commission rate and product price ranges
- A breakdown of the real math showing how $300+ per day is achievable with a few modest sales
- Five specific content ideas you can start shooting or writing this week
- Why email marketing doubles your results and the tools Alston uses to run his own email follow-up
- Ready to figure out which niche fits your own background? Go to finder.platformproof.com and get matched in minutes.
Why Baseball Is One of the Best Sports Niches for Affiliate Marketers
Baseball is expensive. That is not a complaint, that is a business opportunity. Think about everything a player needs before they ever step on the field: a bat, a glove, a helmet, cleats, a bag, baseballs, batting gloves, and protective gear if they catch. That list grows even longer for competitive players who are trying to get drafted or move up to higher levels. Training equipment, pitching machines, and specialized workout tools all carry high price tags, which means the commissions on each sale are meaningful.
Beyond equipment, baseball also has memorabilia, Hall of Fame collectibles, apparel, and coaching resources. There are fans who will never play an inning but who spend thousands on jerseys, signed bats, and framed photos. There are parents who will spend whatever it takes to help their kid make the travel team. There are coaches running leagues who need to buy equipment in bulk. These are multiple different buyer types inside one sport, which means you can create content for several audiences without ever leaving your niche.
Baseball is also a global game. While it started as America’s pastime, it is now played seriously in the Dominican Republic, Japan, South Korea, Mexico, and across Latin America. That is a worldwide audience searching for content in English and in other languages. Even if you focus only on English-language content, you are reaching fans and players on multiple continents.
Step 1: Pick Your Baseball Sub-Niche
The first thing Alston tells you to do is pick a sub-niche. Baseball itself is too broad. If you try to cover everything, from Little League to the Major Leagues to memorabilia to Hall of Fame statistics, you will spread yourself too thin and your content will never build a loyal following. A sub-niche gives your channel or blog a clear identity. Viewers know exactly what they are going to get from you, and that clarity is what makes people subscribe, bookmark, and come back.
Here are some of the sub-niches Alston mentions in the video, each of which could support a full content strategy on its own:
- Major League Baseball: scores, analysis, player comparisons, team breakdowns
- Youth baseball: teaching kids ages five and six how to hit, field, throw, and catch
- Softball: a sport with its own massive audience and its own gear needs
- T-ball and wiffle ball: beginner content for parents just introducing the game
- Little League and travel ball: competitive youth play with serious equipment budgets
- Minor leagues: a passionate fanbase that is underserved by mainstream sports media
- Memorabilia and collectibles: high-value items with strong collector demand
- Baseball apparel and fan gear: evergreen products that sell year-round
Once you choose your sub-niche, every piece of content you create should connect back to it. Your goal is to become the go-to resource for that specific slice of the baseball world. That focus is what builds trust, and trust is what converts a viewer into a buyer.
Step 2: Pick Your Platform and Stick to One
The second step is choosing where you are going to create content. Alston lays out four main options: blogging, YouTube videos, podcasting, and social media. Each one can work. The mistake most beginners make is trying to do all of them at the same time. When you spread your effort across four platforms at once, you get mediocre results on all of them instead of real traction on any one.
Alston’s recommendation is to start with one platform and build a real presence there before you branch out. Here is a quick breakdown of what each platform looks like for a baseball affiliate marketer:
- YouTube: Ideal if you are comfortable on camera. You can do instructional videos, gear reviews, game analysis, and self-recorded player feedback sessions. Video builds the deepest trust and drives strong affiliate link clicks from descriptions.
- Blog: Great for SEO. Written posts about gear reviews, technique guides, and “best baseball bat for 10-year-olds” type searches can rank on Google and send you steady traffic over time. You embed your affiliate links in the text.
- Podcast: Works well for fan-focused content like game analysis, player stories, and league news. Monetization is slightly slower to build but the audience is very loyal.
- Social media: Fastest to get started but also the most volatile. Instagram and TikTok can drive traffic to your affiliate links or your other platforms, but the algorithm can shift overnight.
Pick the one that matches your natural strengths. If you love being on camera, go YouTube. If you are a strong writer who hates the idea of filming yourself, start a blog. The best platform is the one you will actually show up on consistently week after week.
Step 3: Build a Content Library Around Questions People Are Already Asking
Once you have your sub-niche and your platform, the third step is to create content. Alston calls this the content library approach: you pick a problem or a series of problems and you answer them. The key word is “answer.” You are not just creating content about baseball, you are creating content that solves specific questions baseball players and their parents are typing into Google and YouTube every day.
Think about the questions that come up inside your sub-niche. If you are targeting youth baseball, parents are asking things like: How do I teach my five-year-old to catch? What is the best tee-ball bat for a beginner? How do you field a ground ball without flinching? If you are covering high school and travel ball, the questions shift to: How do I add velocity to my fastball? What training equipment do scouts recommend? How do I choose the right batting gloves for grip?
Alston suggests planning at least 20 pieces of content per major area within your sub-niche. If you are teaching youth players how to play the game, you could create separate pieces on how to hit, how to field, how to throw, how to catch, how to run the bases, how to read pitches, and so on. Each of those topics could support multiple videos or blog posts on its own. That is a content plan that could keep you busy for months without repeating yourself.
Once your content is live, you place your affiliate links in the description (for YouTube) or naturally within the text (for a blog). When someone reads your post on the best youth catchers’ gear and clicks your link to buy, you earn a commission on that sale. The content does the work for you around the clock.
The Affiliate Program That Pays 10% on Every Sale: Baseball Plus Store
This is where it gets specific. Alston found an affiliate program called Baseball Plus Store (baseballplusstore.com) that pays a 10% commission on all products. That commission rate matters because it is on the higher end for physical goods. For comparison, Amazon Associates typically pays between 4% and 10% commission on sporting goods, and most sellers land closer to that 4% floor. Getting a flat 10% across an entire store of baseball gear is a meaningful advantage.
Baseball Plus Store also has a longer cookie window than most programs. A cookie is the tracking file that gets placed on a visitor’s browser when they click your link. If the cookie window is 30 days, you earn a commission on any purchase that visitor makes within 30 days of that first click, even if they leave the site and come back later. A longer window means more of your referrals convert into commissions, even for shoppers who take their time before buying.
The product catalog covers everything a player or parent could need: bats, gloves, helmets, catcher’s gear, cleats, training equipment, bags, apparel, and accessories. That range matters because it means your affiliate link does not have to send someone to one specific product. You can recommend the store as a whole, and whatever they buy earns you 10%.
The Math Behind $300 Per Day
Let me walk through the numbers Alston puts on screen in the video, because they tell a clear story about why $300 per day is achievable rather than just a dream number.
Bats on Baseball Plus Store range from $38.99 on the low end to $449.95 on the high end. At 10% commission, that means each bat sale earns you between $3.89 and $44.99. A single high-end bat sale does not get you to $300, but it is a meaningful chunk of the way there.
Catcher’s protective equipment ranges from $39.99 to $1,549. If someone buys a full catcher’s set including the mask, chest pad, and knee pads, that could easily be a $200+ order. At 10%, you earn $20 or more on that single transaction. Sell a few of those in a day alongside some bats and gloves and you are already well on your way.
Here is the number that really gets attention: automatic pitching machines for batting practice. Some of the machines on the site cost $3,599. Ten percent of $3,599 is $359.90. Sell one of those in a day and you have already passed $300 in commission from a single sale. Alston is upfront that selling one pitching machine per day is not a realistic daily target, but it illustrates how the commission math works when you get into high-ticket items.
The more realistic path to $300 per day looks like this: sell two bats, one glove, one catcher’s set, and a bag of accessories. Mix in a piece of training equipment every few days. At 10% commission across those items, you are stacking commissions that add up to $300 or more without needing any single giant sale. And because baseball is a sport where players constantly upgrade their gear, those purchases repeat. A family with a kid who plays travel ball will come back for new cleats, a new bat as the kid grows, and new practice gear season after season.
Content Ideas That Actually Work in the Baseball Space
Alston walks through several specific content ideas in the video, and each one is worth looking at closely because each one has a clear connection to affiliate links that feel natural rather than forced.
Instructional videos for young players. If you are teaching five and six-year-olds how to play, your audience is actually the parents buying the equipment. A video called “How to teach your kindergartner to hit” is going to attract parents who want to help their kid, and those same parents are in the market for the right size bat, the right glove, and the right gear. Your affiliate links fit naturally because you are recommending what the kid actually needs.
Gear comparison and review videos. “Best youth baseball bats under $100” or “Easton vs Rawlings: which glove is better for infielders?” are searches people make right before they buy. If your review is the last thing they read before clicking the add-to-cart button, your affiliate link gets the credit for that sale. Review content converts very well because the intent is already there.
Self-recorded game analysis. This is one of the most creative ideas Alston mentions. Set up a camera, film yourself playing a game or a practice session, then record a breakdown video where you critique your own performance. Point out where you should have taken a better angle on a ground ball, where you chased a bad pitch, or how you could have gotten a better jump on a fly ball. Players watching want to get better and they will study your analysis. This format works for baseball and translates to any sport where you can film yourself.
Equipment roundup posts. “Everything a catcher needs for their first season” is a list post that lets you link to multiple products in a single piece of content. A parent reading that post is not looking for one thing, they are building a full kit, which means every item on your list is a potential commission.
Score and game recap content. Who won last night between the Cubs and the Cardinals? Box scores, game summaries, and player performance breakdowns attract a high volume of casual fans. This is more of an audience-building play than a direct conversion play, but once those readers are in your audience, you can introduce them to your affiliate content over time.
Not sure which niche fits your background?
Take the free quiz at finder.platformproof.com and get matched to the right topic, platform, and income path for your specific skills and schedule.
Using Email Marketing to Multiply Your Affiliate Income
Alston makes a point in the video that is easy to skip past but is actually one of the most important things he says: email marketing converts at twice the rate of any other marketing channel. Not 10% better, not 50% better. Twice as well. That means if your YouTube channel or your blog is converting visitors at 1%, your email list could convert at 2% with the same offer. When you scale that across hundreds or thousands of subscribers, the income difference is significant.
The way email marketing works in the affiliate context is straightforward. You create a free guide, a checklist, a gear list, or some other piece of useful content that your audience actually wants. You offer that free resource in exchange for someone’s email address. Once they are on your list, you follow up with a series of emails called an autoresponder sequence. Those emails provide more value, build trust, and occasionally include affiliate recommendations. Because the person has already opted in and shown interest in your topic, they are much more likely to buy than a cold visitor who stumbled across your content for the first time.
Alston uses ClickFunnels for his email marketing. He recommends it because it handles everything in one place: building the landing page where people opt in, creating the lead magnet delivery, setting up the autoresponder sequence, and tracking who opens and clicks. There is a two-week free trial, which gives you enough time to set up your first sequence and see how it works before committing to a monthly plan. You can use other email platforms if you prefer, but the principle is the same regardless of the tool: collect emails from your audience, follow up with value, and build a relationship that leads to affiliate commissions over time.
Honest Drawbacks of Baseball Affiliate Marketing
This model works, but it is not a get-rich-quick situation. Here are the real challenges you should know going in.
It takes time to build traffic. Whether you are on YouTube or writing a blog, you are not going to see meaningful commission checks in the first 30 days. Most affiliate marketers spend three to six months creating content before they see consistent income. The people who quit in month two never find out what month six would have looked like.
Baseball is seasonal. Equipment purchases spike in the spring before the season starts and again in late summer when fall ball leagues form. In the off-season, gear sales slow down. You can offset this by covering content that is relevant year-round, like training equipment, fitness, and memorabilia, but you should expect some seasonal income variation.
Commission rates can change. Affiliate programs adjust their rates and sometimes shut down without much notice. The 10% commission rate at Baseball Plus Store is excellent right now, but it is worth diversifying across two or three programs so that a single program change does not wipe out your income.
Low-end products need volume. A $3.89 commission on a $38.99 bat means you need a lot of those to add up to $300 per day. The math works better when you focus your content on higher-ticket items like premium bats, catcher’s sets, and training equipment. Gear reviews for $400 bats convert differently than reviews for $40 tee-ball bats, and the commission reflects that difference.
Competition exists. Baseball is a major sport, which means there are already YouTube channels and blogs covering it. The solution is not to avoid the niche but to get specific. A channel focused on youth catcher development is competing with far fewer creators than a generic “MLB highlights” channel, and the audience is far more purchase-ready.
Find Your X
Baseball might be your niche. Or it might be football, cooking, fitness, personal finance, or something else you know inside and out. The framework Alston walks through in this video works across dozens of different topics. The key is matching the right niche to your actual knowledge and interest so that creating content feels like something you want to do rather than something you dread.
If you are not sure which niche fits your background, go to finder.platformproof.com. Answer a few questions about your skills, your schedule, and what you enjoy talking about, and the quiz will point you toward the path that fits. It is free and takes a few minutes. Most people come away with a clearer direction than they had going in.
Frequently Asked Questions
Do I need to be a former baseball player to make money in this niche?
No. You need to know enough about baseball to create useful content for your target audience. A parent who coached Little League for five years knows plenty about youth baseball gear. A fan who follows the MLB closely and understands the statistics knows enough to run a game analysis channel. Lived experience helps, but you do not need a professional background to serve a specific sub-niche well.
How do I join the Baseball Plus Store affiliate program?
Go to baseballplusstore.com and look for their affiliate or partner program link, typically in the footer. Most programs ask you to fill out a short application and provide your website or social media channel. Some programs approve applications within 24 to 48 hours. Once approved, you get a unique tracking link to use in your content.
What is a cookie and why does a longer cookie window matter?
When someone clicks your affiliate link, a small tracking file called a cookie is placed on their browser. That cookie tells the affiliate program that this visitor came from you. If the cookie window is 30 days, any purchase that visitor makes within 30 days of their first click gets credited to you. A longer cookie window means you capture more commissions from shoppers who take their time before deciding to buy, which is common with higher-ticket items like batting cages and training machines.
How many pieces of content do I need before I start seeing commissions?
There is no magic number, but Alston suggests planning at least 20 pieces of content per major topic area within your sub-niche. In practice, most affiliate marketers start seeing meaningful traction after 30 to 50 pieces of content that are indexed and ranking. The first 10 pieces teach you what your audience responds to. The next 40 are where the compounding starts to show up.
Should I start with YouTube or a blog?
Start with the platform where you feel most comfortable creating content consistently. YouTube builds trust faster because viewers can see and hear you, which tends to produce higher click-through rates on affiliate links. Blogs are slower to build an audience but the traffic from Google search can compound significantly over time. If you are genuinely torn, pick the platform you think you can produce content for without burning out in 60 days.
What does Project 24 teach and is it worth it for a baseball affiliate marketer?
Project 24 is a course created to help people build content businesses that generate income within 24 months. It started as a blogging course and has since added a YouTube component. For a baseball affiliate marketer, it could be useful if you want structured guidance on keyword research, content planning, and monetization strategy. It is not free, so weigh the cost against your budget and how much you value having a structured curriculum versus figuring things out through trial and error.
Can I use multiple affiliate programs in the same baseball niche?
Yes, and it is a smart move. Baseball Plus Store gives you 10% on their catalog, but you can also join Amazon Associates for products they carry, as well as any other baseball-specific programs you find. Using multiple programs lets you recommend the best product for each piece of content rather than forcing everything through one store, and it protects your income if one program changes its terms.
How does email marketing fit into a baseball affiliate strategy?
Email marketing is the layer that turns one-time visitors into repeat buyers. Create a free resource, such as a youth baseball gear checklist or a seasonal equipment guide, and offer it in exchange for an email address. Once someone is on your list, you can send them new content, seasonal gear recommendations, and affiliate offers. Because email converts at roughly twice the rate of most other channels, even a modest list of 500 to 1,000 subscribers can meaningfully boost your monthly commissions compared to relying on organic traffic alone.
Read Next
If the sports affiliate marketing model makes sense to you, the same framework applies across other sports with equally strong gear markets and passionate audiences.
Check out Affiliate Marketing and Football: How To Make $100+ A Day for a look at how the same niche-plus-platform-plus-affiliate-program approach plays out in a different sport.
Sources
- Alston Godbolt, “Affiliate Marketing Baseball: Make $300 Per Day Talking Baseball,” YouTube, https://youtu.be/xxd0hEdYMok
- Baseball Plus Store affiliate program and product catalog, baseballplusstore.com
- Amazon Associates commission rate schedule, affiliate-program.amazon.com
- ClickFunnels email and funnel software, clickfunnels.com
- Project 24 content business course, incomeschool.com
Related Reading
- The Affiliate Marketing Niche Nobody's Talking About (2026 Edition)
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Helping 1 million working adults make their first $3,000 online with the skills they already have. Alston Godbolt, Platform Proof.