The biggest mistake people make when choosing an online business is spending weeks watching videos and never picking one. Alston breaks down 17 real options, ranked from a solid starting point all the way up to his personal number one recommendation. Every single business on this list can be started with little to no money, and you can have your first one up and running by the end of this week.
What follows is the full ranked breakdown, covering each model in practical terms: the platforms involved, the real dollar figures, and what separates the businesses worth trying first from the ones worth saving for later. The goal is to give you enough clarity that you stop watching and start doing.
What You’ll Walk Out With
- A quick-reference ranking of all 17 online businesses, from easy entry-level flips to fully scalable digital models
- The specific platforms behind each business: eBay, Fiverr, PeoplePerHour, Udemy, Thumbtack, Teespring, and more
- Real dollar figures for what you can charge and what you can earn from each model
- Which businesses require active work every week versus which ones can become passive over time
- The one business Alston has used himself and recommends above all others for beginners
- Honest drawbacks for each tier so you know what you are actually signing up for
- A clear framework for deciding which of these 17 fits your current situation
- A free tool at finder.platformproof.com to match your skills and goals to the right model
Businesses #17 to #13: Arbitrage, Writing, and Trade-Up Hustles
These five models sit at the bottom of the ranking not because they are bad, but because they are the most hands-on and the hardest to scale without trading more time for more money. They are excellent starting points if you need income fast and want something concrete to do this week.
#17 – Retail Arbitrage
Retail arbitrage is the practice of buying products at a low price and reselling them at a higher price on platforms like eBay. There are two approaches worth knowing. The first is the Gary Vee method: you hit yard sales, rummage sales, thrift shops, and dollar stores, find items people are undervaluing, and list them on eBay for significantly more. The second approach, which Alston discovered on TikTok, is to find items on clearance or heavily discounted at Walmart or other big-box stores and then list them on eBay at the full retail price. Both methods work. The job is finding the gap between what a seller is willing to let something go for and what a buyer on eBay will pay to get it.
#16 – Service Arbitrage
Service arbitrage is a white-label hustle. You list a service at a premium price on a platform like PeoplePerHour, a client hires you, and then you subcontract the actual work to someone else on Fiverr for far less. The classic example: you list a web design package at $500. You find a capable designer on Fiverr to complete the project for $100. You manage the client relationship and keep the $400 difference without touching a single line of code. The key to making this work is vetting your Fiverr freelancer carefully before you promise a client anything, because your reputation is on the line even if someone else is doing the work. Web design, local branding, and basic development projects all work well in this model.
#15 – Drop Shipping
Drop shipping is similar to retail arbitrage but with one significant difference: you own the storefront. A customer finds your website, buys a product for $30, and you go to Amazon or Alibaba, order it for $10, and have it shipped directly to the customer. You never hold inventory, never rent warehouse space, and never pack a box yourself. The main challenges with drop shipping are getting traffic to your store and finding suppliers with fast enough shipping times that customers do not cancel before the package arrives. Neither problem is unsolvable, but both represent the real work behind the model. Drop shipping sits above retail arbitrage on this list because you are building a storefront brand instead of a one-off hustle.
#14 – Technical Writing
Good writing makes salespeople money. Alston puts it plainly in the video: a strong technical writer can generate three, four, or five times the sales that a mediocre one does. If you have an English background, or if you genuinely enjoy writing product reviews, crafting copy, or explaining complex topics clearly, you can turn that ability into a real income stream. Technical writing covers product documentation, white papers, sales copy, case studies, and review content. You do not need a degree in English or journalism. You need samples that prove you can write in a way that moves people to act. A few published pieces, even on a free platform, are enough to land your first paying client.
#13 – Resume and Cover Letter Writing
Every person who has ever applied for a job has needed a resume. Most of those resumes were mediocre at best. If you know how to write a resume that gets someone past the applicant tracking system and in front of a hiring manager, that skill is worth real money. Look at Fiverr and you will find writers charging premium rates for polished, high-converting resumes and cover letters. No formal degree required. What you need is proof: a portfolio of resumes you have written that led to interviews or job offers. Once you have two or three testimonials from satisfied clients, this becomes a sustainable freelance service you can run entirely online with zero overhead.
Businesses #12 to #8: Consulting, Selling, Publishing, and Courses
This tier moves you away from hourly hustle and toward knowledge-based work. These models can still produce active income, but the ceiling is higher and several of them have a clear path to passive revenue once you build the underlying asset.
#12 – Consulting
Business consulting sounds formal, but the core idea is simple: you come in as an outsider and give a business a fresh perspective. Most struggling businesses share the same fundamental problems. They are not generating enough leads. Their sales process has gaps. Their internal procedures are holding them back. A consultant walks in, identifies the problem, and proposes a fix. The insight does not have to be original. Businesses have often been told the same thing multiple times. What changes results is who says it and how it gets framed. Alston makes this point clearly in the video: a consultant does not need new ideas, they need a different perspective. If you can diagnose common business problems and present clear solutions, you can charge well for that outside view.
#11 – Sell Products on eBay
This is the Gary Vee method in its purest form. You show up at estate sales and yard sales, find items people are selling for less than they are worth on the open market, haggle the price down even further when you can, and then list them on eBay for double or more. You pocket the margin and repeat the process. There is no startup cost beyond the cash you spend on your first flip. The work is physical, time-intensive, and requires developing an eye for what actually sells at a premium versus what just looks interesting. But it is one of the fastest paths from zero dollars to your first $100 earned online, with no skills and no audience required.
#10 – E-commerce Site
An e-commerce site is eBay selling with your own brand attached. You can sell products you have created, physical goods on behalf of a friend or local maker, or merchandise through a print-on-demand service like Teespring without holding any inventory. There is also a less obvious angle here: build an e-commerce site for a local business that does not have one yet. A neighborhood boutique, a bakery, a local craftsperson. They have products but no online presence. You build and manage the site, and you charge them a monthly fee to keep it running and updated. That recurring monthly revenue is what separates this model from a one-time project and makes it worth ranking in the top ten.
#9 – Publish a Book on Amazon
Amazon offers multiple publishing formats: ebooks, digital books, and print-on-demand paperbacks through Kindle Direct Publishing. You do not need to be an expert in the topic you write about. You need to pick something people are actively searching for, research it thoroughly enough to cover it well, and write something genuinely useful. If writing is not your strength, hire a ghostwriter on Upwork or Fiverr to handle the manuscript, and hire a separate designer for the cover. Once the book is live on Amazon, push it to your social media accounts to drive the first wave of reviews. After that, the platform’s internal algorithm does a significant portion of the work of surfacing it to relevant searches.
#8 – Create a Digital Course
Platforms like Udemy let you sell courses to students around the world without building your own website or handling payments. People want to develop new skills without paying for a four-year degree, and a practical, well-organized course fills that gap at a fraction of the cost. Alston himself teaches web development and Amazon Web Services courses on Udemy, so he has personal, first-hand experience with this model. Getting the first few hundred students requires active promotion: sharing the course link across your social media and possibly running targeted ads. But once the course has enough reviews and a strong rating, the platform surfaces it to relevant searches on its own. At that point it generates income without additional work on your part.
Not sure which of these 17 fits your current skills and situation?
Answer a few quick questions and get a personalized recommendation at finder.platformproof.com.
Businesses #7 to #4: Developer Work, Sponsorships, Ads Management, and Podcasting
This tier requires more skill development upfront but offers more scalability and, in some cases, the ability to earn while you are not actively working. These are businesses where the ceiling on monthly income starts to look like $5,000 to $10,000 once they get moving.
#7 – Web Developer
Web developers build websites and web applications for clients and earn recurring monthly fees to maintain them. Alston’s advice for beginners: start with WordPress. It is the fastest way to deliver a professional result without spending years learning to code from scratch. You can find your first clients on Thumbtack, Freelancer, PeoplePerHour, or Fiverr, or you can walk into local businesses in your area and ask directly about their web development needs. One approach that works well: market yourself as a web developer, land the first client, and then use YouTube and Udemy to close the skills gap while you deliver the project. The recurring maintenance contract on a site you have built is where this model starts to compound into real monthly income.
#6 – Sponsorships
Sponsorships require a platform first. You need a blog, a podcast, or a YouTube channel with an audience that a brand wants to reach. Once you have that, a sponsor will pay you in cash or in product to feature their brand in your content. That might mean a verbal mention, a banner placement, or a product demonstration. Sponsorships can start at any audience size if your niche is specific enough. A YouTube channel with 2,000 subscribers in a narrow B2B niche can attract sponsors that a general entertainment channel with 100,000 followers cannot. Sponsors pay for access to their target customer, not for raw subscriber counts. Build a focused niche audience and the sponsorship conversations tend to follow naturally.
#5 – Facebook Advertising Management
Every business needs advertising, and the person who can run ads more effectively for less money is in consistent demand. Learn Facebook advertising fundamentals through Udemy or YouTube, then take that knowledge to local businesses. The pitch is straightforward: “I can 10x your leads. Want to see how?” Run their initial campaigns on a small daily budget of $5 to $10 per day to prove the concept before asking for a monthly retainer. Once you have demonstrated real results, charge $1,000 to $3,000 per month per client to manage their campaigns. Land three clients at $1,500 each and you have a $4,500 per month business that runs on skill and systems rather than raw hours. This is one of the fastest paths to a full-time online income on this list.
#4 – Podcast
Podcasting is a long game. You pick a niche, build out episodes and seasons around the key problems and questions in that niche, and show up consistently week after week. The first 50 to 100 episodes can feel like you are talking to nobody. That is normal, and it is why most people quit before a podcast gains real traction. Stick with it, because trust compounds slowly in audio. Listeners build a personal relationship with a voice over time in a way that is different from reading a blog post. Once that relationship exists, it opens sponsorships, affiliate deals, digital product sales, and consulting opportunities. The barrier to entry is almost nothing: a decent USB microphone and a free hosting plan on a platform like Anchor or Buzzsprout will get you started today.
The Top 3: Blogging, YouTube, and Alston’s Number One Pick
The top three share one core trait: they all produce content assets that can earn money long after you create them. They take longer to build than anything else on this list, but the income they generate is not directly tied to hours worked once they reach critical mass.
#3 – Blogging
Blogging as a business starts with keyword research. You find out what your target audience is actively searching for in Google, you write content that answers those searches better than what already exists, and you wait for Google to rank your pages. The timeline is real: expect 6 to 12 months before search traffic becomes meaningful. But once those rankings are in place, the traffic is essentially free and persistent. Monetization works across multiple channels at once: affiliate commissions on products you recommend, ad revenue from Google display ads, and sales of your own digital products like ebooks or templates. A blog built around a focused niche can draw income from all three simultaneously and keep earning from old posts for years.
#2 – YouTube Channel
YouTube operates on the same content principle as blogging: find what your audience is searching for, create something that addresses their questions and pain points, and build an audience through consistent output. The difference is that video creates a faster personal connection. Viewers feel like they know you in a way that blog readers rarely do, which means trust builds faster and conversions happen sooner. Monetization on YouTube covers the same ground as blogging and then some: ad revenue through the YouTube Partner Program, affiliate links in descriptions, brand sponsorships, and your own products or services. The added personal connection makes YouTube especially effective for selling anything that requires the buyer to trust the person recommending it.
#1 – Affiliate Marketing
Affiliate marketing is Alston’s number one recommendation for beginners, and it is the model he personally uses and promotes. The idea is straightforward: you recommend a product or service that solves a specific problem, someone buys through your affiliate link, and you earn a commission. You never handle inventory. You never deal with customer service. You never build the product. What you do is create the content or run the ads that connect someone who has a problem with the solution that fixes it.
The real strength of affiliate marketing is its flexibility. You can run it alongside a blog, a YouTube channel, a podcast, or paid ads. You can promote products in any niche. You can start for free with organic content, or you can invest in paid traffic to scale faster. And once the content ranks or the audience trusts your recommendations, the income keeps coming in without additional effort on that specific piece of content. That combination of low barrier to entry and genuine passive income potential is why it sits at the top of a list with 16 other strong options.
Honest Drawbacks Before You Pick One
None of these 17 businesses will generate $10,000 in month one. The arbitrage models at the bottom of the list (retail arbitrage, service arbitrage, drop shipping, eBay selling) can produce income quickly, but they require active work every week. Stop working, stop earning. That is not a reason to avoid them; it is simply what you are signing up for when you choose a model in that tier.
The content and platform businesses at the top (blogging, YouTube, affiliate marketing) take longer to generate real income but can eventually pay you even when you are not working that day. The tradeoff is time. Most people quit content businesses before they hit the tipping point where the algorithm or the audience takes over. Consistency across 12 to 24 months is the real barrier, not skill or money.
The biggest trap across all 17 is trying to run multiple models at once. Splitting your attention across five unrelated businesses is how people stay stuck at zero. Pick the one that fits where you are right now and work it until it produces results before adding anything else. That single-focus discipline is what separates people who make money online from people who spend years researching how to.
Find Your X
You do not have to guess which of these 17 fits your current skills, schedule, and goals. The Platform Proof Finder asks you a handful of targeted questions and matches you to the model that makes the most sense for where you are right now. It takes about two minutes and the recommendation is completely free. Head to finder.platformproof.com and find your starting point today.
Frequently Asked Questions
Do any of these online businesses actually cost nothing to start?
Several of them genuinely do not require any upfront money. Affiliate marketing through organic content, resume writing, technical writing, and consulting can all be started with a free account on a platform like Fiverr or LinkedIn, with time as your only real investment. The arbitrage models require a small amount of capital to buy the first batch of inventory, but even that can be kept under $50 for a first flip. The businesses that require more upfront cash are paid advertising management and drop shipping, where you need either an ad budget or a Shopify subscription to get started in a meaningful way.
Which one should a complete beginner with no existing skills choose?
If you genuinely have no existing skills and no audience, retail arbitrage or eBay selling are the most direct paths to your first dollar online. They require no prior knowledge, only the willingness to find deals and list them. If you are willing to spend a few weeks learning, Facebook advertising management or WordPress web development can reach $1,000 to $3,000 per month faster than most content-based businesses will. The honest answer is that “no skills” is rarely true. Most people have knowledge or life experience that can be packaged as consulting, technical writing, or resume writing services, often without realizing it.
How long before any of these businesses could replace a full-time income?
For the service-based models like Facebook ads management, web development, or consulting, it is realistic to replace a modest income within six to twelve months of consistent effort. For content-based models like blogging and YouTube, expect 12 to 24 months before the income becomes reliable enough to depend on. Affiliate marketing with paid traffic can scale faster, but it requires reinvesting early earnings back into ads before it stabilizes. The real variable is not the business model; it is how many hours per week you invest in it while still working your current job.
Is drop shipping still worth trying today?
Drop shipping still works, but the landscape is more competitive than it was a few years ago. The businesses that succeed with it now tend to win on one of two things: a tightly defined niche with less competition, or a strong brand and marketing approach that gives customers a reason to buy from their store instead of going directly to Amazon. If you approach it as a learning opportunity to understand e-commerce, traffic, and customer acquisition, the lessons will carry over regardless of whether the first store becomes a long-term business. Starting there is not a bad move; just go in with realistic expectations.
Can I do affiliate marketing without building a website?
Yes. Many affiliate marketers build their entire audience on YouTube, TikTok, Instagram, Pinterest, or through an email list without owning a traditional blog. The platform determines how you drive traffic to your affiliate links, not whether you can do it at all. That said, owning your own website gives you an asset you control regardless of what any platform decides to change. If an algorithm update reduces your reach on TikTok or a YouTube policy change affects your channel, your website traffic is not directly impacted. For long-term stability, a website is worth building even if you start without one.
How many subscribers or followers do I need to land a sponsorship?
There is no universal threshold. A YouTube channel with 1,000 highly engaged listeners in a specific professional niche can attract sponsors that a general entertainment channel with 100,000 followers cannot. Sponsors pay for access to their target customer, not for raw numbers. The more precisely your audience matches a company’s ideal buyer, the more valuable a placement in your content becomes. Focus on building a clear, consistent niche rather than chasing follower counts, and sponsorship conversations will follow once the audience is real and engaged with your content.
What is the real difference between service arbitrage and regular freelancing?
In regular freelancing, you are the person doing the actual work. In service arbitrage, you are the person managing the client relationship and coordinating someone else to deliver the work. Service arbitrage trades personal skill for project management and margin. The upside is that you can take on more clients than you could handle alone. The downside is that you are fully responsible for the quality of someone else’s output. If the subcontractor delivers something poor, it is your client relationship that suffers. This model works best for people who are confident in sales and client communication but want to offer services in areas they do not personally specialize in yet.
How do I decide between starting a podcast, a blog, or a YouTube channel?
Start with the format that matches how you naturally communicate. If you express yourself better in writing, start a blog. If you are comfortable on camera and willing to edit video, start a YouTube channel. If you prefer audio and long-form conversation, start a podcast. The content strategy is the same across all three: pick a niche, understand what your audience is searching for, and create content consistently over time. The platform does not determine success; consistency and genuine relevance to your audience do. All three can be monetized through affiliate marketing, sponsorships, and digital products once the audience reaches a meaningful and engaged size.
Read Next
If you are convinced that starting an online business is the right move but want a stronger foundation for why it matters beyond the income potential, the post below makes the full case.
10 Reasons You Must Start an Online Business Today
Sources
- Alston Godbolt, “Best Online Businesses for Beginners (Ranked!) – Start With $0 and Make $10,000+/Month!” YouTube, youtu.be/biv-AHBSdUE
- Fiverr – freelance marketplace for listing and sourcing services, fiverr.com
- PeoplePerHour – freelance platform for listing services to clients, peopleperhour.com
- Udemy – online learning and course publishing platform, udemy.com
- Teespring (now Spring) – print-on-demand merchandise platform, spri.ng
- Thumbtack – local services marketplace for finding clients, thumbtack.com
Related Reading
- Best Online Businesses to Start With $0 (Ranked by What Works)
- Side Hustle Ideas Tier List For Beginners: 8 Best Side Hustles Ranked Worst to First
- The Best Online Businesses to Start in 2026 (And the 3 Worst to Avoid)
- 5 Online Businesses You Should NOT Start in 2024
Helping 1 million working adults make their first $3,000 online with the skills they already have. Alston Godbolt, Platform Proof.