10 Best ClickFunnels Landing Page Examples (Make $10,000+ With These Funnels!)

Most people who sign up for ClickFunnels stare at a blank canvas and freeze. They know they are supposed to build a funnel, but they have never actually seen a working example from the inside out. In this breakdown, Alston walks through 10 real ClickFunnels landing page examples so you can see exactly how each funnel is structured, who it is built for, and why each page in the sequence exists.

Whether you are an affiliate marketer looking to grow an email list, a course creator planning a product launch, a real estate agent trying to capture leads online, or someone hosting a webinar, one of these 10 funnel types is almost certainly the right starting point for your business model. Read through every section, pick your funnel type, and then take action.

What You’ll Walk Out With

A clear breakdown of all 10 ClickFunnels funnel types Alston demonstrates in the video
The exact page structure of a free ebook opt-in funnel and why the contact form goes on the right side
How a product launch funnel moves a cold visitor step by step toward a buying decision
The two-schools-of-thought debate on live versus automated webinar funnels
Why placing an upsell immediately after purchase consistently increases per-customer revenue
How Actionetics lets affiliate marketers automate a 10-day email follow-up sequence that runs on its own
Specific industry funnels for real estate agents, membership site owners, and sports coaches
Not sure which funnel fits your business right now? Find out at finder.platformproof.com

Funnel Example 1: The Free Ebook Mailing List Funnel

The first funnel Alston shows is built around one goal: get a visitor to hand over their contact information in exchange for a free ebook. The page layout is deliberate. The contact form sits on the right side of the screen, immediately visible without any scrolling required. A video plays in the center of the page, giving the visitor enough context to trust you before they commit. Below the fold, additional videos and strong calls to action reinforce the offer and keep guiding the visitor toward that single conversion goal.

The logic is straightforward. The ebook is the hook, but the real prize is the email address. Once someone is on your list, you can follow up with them over days and weeks until they are ready to buy. The funnel page does three jobs at once: it introduces you, it provides enough value to justify the opt-in, and it collects the information you need to keep the conversation going long after the visitor leaves the page.

Funnel Example 2: The Product Launch Funnel

The second funnel is designed for anyone who has a product or service in development and wants to start building an audience before the launch date arrives. The design is intentionally clean and minimal. There is no scrolling required. The page shows your logo at the top, a short block of copy that generates excitement, and a simple form where visitors enter their name and email address, then click Subscribe.

What makes this funnel powerful is the multi-step sequence that runs behind the opt-in. After someone submits their contact information, they are taken to a video page. That video is built to do one thing: create anticipation and show the visitor how your upcoming product solves a real problem they have right now. Alston gives two examples of problems the video might address: the visitor is struggling with their weight, or they are not earning enough money. The video meets them where they are and positions your upcoming product as the answer they have been looking for.

By the time your launch email goes out, the people on your list have already watched your video, already understand the offer, and are far more likely to buy on day one. Building this audience before the launch is not optional. It is the difference between a launch that stalls on day one and one that actually converts.

Funnel Example 3: The Webinar Funnel

Webinars are usually about an hour long and they follow a specific format: you provide useful content throughout, and at the end you make an offer. The ClickFunnels webinar funnel handles every step of this process in a connected sequence. It starts with a registration page where the visitor sees two clear calls to action and a list of reasons why they should attend. They enter their name and email address and click Register.

The next page confirms the registration. This confirmation step matters because it creates a micro-commitment. The visitor has now said yes twice. From there, they land on a page that introduces the webinar itself, often with a countdown timer that reads something like “Webinar begins in 3 minutes.” That timer builds urgency and gets them mentally prepared to pay attention.

Alston walks through the two schools of thought on how to structure webinar timing. The first school says there is more engagement when someone watches a live webinar because they feel accountable to the experience. The second school says you want to get a hot lead into your webinar as fast as possible, so you automate it to start within 20 minutes of when they opt in. Both approaches work inside ClickFunnels. The right choice depends on your offer type and how much your content benefits from real-time interaction. Either way, ClickFunnels handles both live and recorded webinar formats without any extra setup beyond what you build inside the funnel editor.

The action you ask for at the end of a webinar does not have to be a direct product sale. It can be an affiliate link, a free trial offer, or even a giveaway. The webinar format converts well because you have delivered real value first, and the visitor feels like they owe you a chance to hear your pitch before they close the tab.

Funnel Example 4: The Physical Product Funnel With Upsells

This funnel is built for selling a physical product and it has three connected pages: a sales page, an order form, and an upsell page. Alston uses sunglasses as the example product throughout this part of the walkthrough.

The sales page introduces the product and includes a countdown timer to create urgency. When the visitor decides to buy, they click Add to Cart and move to the order form, where they enter their credit card information and contact details. After they complete the purchase, they are taken to a confirmation page, and this is where the upsell appears.

The upsell page in this example offers a matching hat to go with the sunglasses the customer just bought. Studies show that the best time to sell an additional product to a customer is immediately after they have already bought something from you. The customer is in buying mode. Their wallet is already open. Offering a related product at this exact moment converts at a much higher rate than any cold pitch would. This is exactly why you see one-time offers appear on nearly every checkout confirmation page when you buy digital products online.

The upsell page requires the visitor to scroll all the way to the bottom to find the “No thanks” link. That structure is intentional. It gives the offer maximum exposure before the visitor can decline. ClickFunnels makes this entire sequence, from sales page through upsell confirmation, a single connected funnel that you can build and launch without writing a line of code.

Funnel Example 5: The Affiliate Marketer’s Email Opt-In Page

Alston shows his own personal opt-in page as the fifth example. It is simple, branded with his logo, and built around a single clear promise: help the visitor replace their income in 24 months. The visitor enters their email address, clicks Get Started, and lands on a thank-you page. Within 24 hours, they receive the free PDF guide Alston promised them on the opt-in page.

This funnel type is the most important one for affiliate marketers to understand. Research shows that a customer will not buy a product or service until they have had between five and twelve contact points with the seller. That means most people who see your affiliate link the first time will not buy. They will leave the page. And if you do not have their email address, they are gone forever and you have no way to follow up.

Collecting an email address before directing someone to your affiliate offer is how you close that gap. Once you have their email, you can follow up daily or every other day until you reach that five to ten contact point threshold. If they have not unsubscribed and have not already bought the product, the research says they are very likely to purchase eventually. They just need to know you, like your content, and trust your recommendations first. An email opt-in page is how you start building that trust in a systematic and repeatable way.

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Funnel Example 6: The Actionetics Email Autoresponder Sequence

ClickFunnels includes a built-in email automation tool called Actionetics, and Alston walks through how he uses it to run his own follow-up sequence. In his setup, he has built out a 10-day email sequence. Day zero sends the PDF he promised at opt-in. Days one through ten are pre-written emails that go out automatically in order, starting from the day each new subscriber joins the list.

The key feature is that the sequence always starts at zero for each new subscriber, regardless of when they opt in. If someone joins your list today, they get the day-zero email today. If someone joins three weeks from now, they also get the day-zero email on that day. The sequence runs for each subscriber on their own personal timeline. You write the emails once and the system handles delivery automatically, indefinitely, without any manual work on your part after the initial setup.

For affiliate marketers, this automation is the engine that makes passive income possible. You invest time once in building the sequence. After that, every new subscriber gets the same carefully crafted follow-up, whether you are working at your desk, away for the weekend, or asleep. This is the layer that turns a simple opt-in page into a system that generates revenue without requiring your daily attention to function.

Funnel Example 7: The Membership Site Funnel

ClickFunnels is not just for lead generation and one-time product sales. You can also use it to build and run a full membership site. The membership site template in the ClickFunnels marketplace is pre-designed, user-friendly, and requires no programming background to set up and launch. Alston pulls up a membership site example from the marketplace during the video to show how complete and polished the templates already are.

Membership sites work well for any business model that delivers recurring value to its audience. Online courses, coaching programs, private communities, and resource libraries are all natural fits. Instead of selling a product once and moving on, a membership site creates a recurring billing relationship. Each month subscribers stay active, you earn revenue. ClickFunnels handles the gating, the payment processing, and the member access pages without requiring any third-party plugins or custom development work from you.

Funnel Example 8: The Real Estate Lead Generation Funnel

Real estate is one of the industries Alston specifically calls out as a strong fit for ClickFunnels. The marketplace includes opt-in templates designed for real estate agents who want to collect contact information from potential buyers online, rather than relying entirely on referrals or third-party listing platforms. The template is already structured to present a property, gather the visitor’s details, and enable immediate follow-up.

Alston walks through two ways to deploy this funnel type. The first approach is to build a separate funnel for each individual property you represent. The advantage is precision. If a visitor opts in on a page built specifically for a three-bedroom house in a particular neighborhood, you know exactly what that person is looking for. You do not have to waste their time or yours by showing them five properties that do not match. You can follow up with that house and a handful of similar listings at the same price point.

The second approach is to build one general real estate funnel that collects leads for your entire inventory and sends them into a general follow-up sequence. This takes less time upfront and is easier to manage at scale, but the individual leads are less specific. Alston estimates that setting up one of these real estate opt-in funnels takes about 20 minutes, and the more funnels you build, the faster you get at the process. For agents who currently have no independent lead generation outside referrals, a ClickFunnels page opens a new channel that runs independently of any platform you do not control.

Funnel Example 9: The Sports and Fan Page Opt-In Funnel

Alston pulls up a bowling opt-in page from the sports section of the ClickFunnels marketplace to show that funnels are not limited to business-to-business or digital product contexts. The sports template can be used in several different ways depending on your situation. If you are a sports coach who teaches a skill through an ebook or a video course, you can use the opt-in page to collect email addresses before delivering the training. If you are building a fan community around a specific sport or team, you can use the same page structure to grow a list of people who want to be notified about upcoming events, travel groups, or live meet-ups.

The broader point here is that ClickFunnels templates exist for industries far outside the typical online business categories that most people associate with funnel software. If you can identify a community, a hobby niche, or a service that a specific group of people needs, there is very likely a pre-built template in the marketplace that you can customize in under an hour and have live the same day you decide to move forward.

Funnel Example 10: The ClickFunnels Marketplace Template Library

The tenth example Alston walks through is the ClickFunnels template marketplace itself as a resource. You can sort templates by category, filter by whole funnels or single page templates, and browse both free and paid options. The marketplace includes templates for opt-in pages, sales pages, webinar registration, membership sites, product launches, and more. Every funnel example in this video is either something Alston built himself from scratch inside the editor, or something pulled directly from this library and customized from there.

The marketplace matters because it removes the blank-canvas problem that stops most people before they even start. You do not have to figure out from scratch what a converting landing page is supposed to look like. You start from a template that has already been designed by someone who understands conversion principles. You replace the logo, the headline, the body copy, and the offer with your own. Alston demonstrates this live in the video by clicking into a template and changing the logo and button color in real time, showing that the customization process is genuinely fast and does not require any design skills to produce a clean, professional result.

Honest Drawbacks to Know Before You Start

ClickFunnels is not free after the trial. Alston offers a two-week free trial through his affiliate link, but after the trial period ends, ClickFunnels is a recurring monthly subscription. Factor that ongoing cost into your plan before you commit to the platform as your primary funnel tool.
Funnels do not generate their own traffic. A funnel converts the visitors who find it, but it does nothing to bring visitors in on its own. You need an independent traffic source, whether that is YouTube content, paid ads, social media, or organic search, to feed actual people into the funnel each week.
Building the email sequence is a real project. Alston’s 10-day Actionetics sequence did not write itself. The automation saves significant time once it is live, but writing 10 to 30 emails upfront is a substantial content project. Plan for that work before you launch the opt-in page and start collecting addresses.
Five to twelve contact points requires patience. The research Alston references is accurate. Most subscribers will not buy the first time they hear from you. That means you need to stay consistent with your email follow-up for several weeks before you start seeing meaningful conversion numbers from a cold audience.

Find Your X

Knowing that 10 funnel types exist is useful context. Knowing which one fits your specific situation, your skills, your available time, and the income goal you are working toward, is what actually gets you moving. The Platform Proof Finder is a short quiz that takes your background into account and tells you where to start. No guessing, no information overload. Just a clear first step matched to who you already are and what you already know. Take it now at finder.platformproof.com.

Frequently Asked Questions

What is a ClickFunnels landing page?

A ClickFunnels landing page is a single web page designed to move a visitor toward one specific action, such as entering their email address, registering for a webinar, or completing a purchase. Unlike a regular website where visitors can click to different sections and get distracted, a landing page removes all navigation and keeps the visitor focused on the one thing you want them to do. ClickFunnels lets you build these pages and connect them into a multi-step sequence without writing any code at any point in the process.

How many pages does a typical ClickFunnels funnel have?

It depends on the funnel type. A simple opt-in funnel can have just two pages: an opt-in page and a thank-you page. A product launch funnel might have an opt-in page, a video page, and a sales page. A physical product funnel with an upsell has at least three pages: a sales page, an order form, and an upsell confirmation page. Webinar funnels typically run four pages: registration, confirmation, the webinar room, and a post-webinar offer page. You build only as many pages as your specific offer and audience actually require.

Do I need coding or design skills to use ClickFunnels?

No. Alston demonstrates throughout the video that building and editing a funnel page inside ClickFunnels is a point-and-click process. Changing a logo, swapping a button color, embedding a YouTube video, and editing headline copy all happen through a visual drag-and-drop editor with no code involved. He estimates that setting up a basic opt-in funnel takes about 20 minutes once you understand the process, and each subsequent funnel you build goes faster than the one before it.

What is Actionetics and do I need it as an affiliate marketer?

Actionetics is ClickFunnels’ built-in email automation tool. It allows you to build follow-up sequences that send pre-written emails automatically on a schedule you define. Alston uses it to run a 10-day sequence where day zero delivers the free PDF he promised at opt-in and days one through ten send follow-up emails in order. Every new subscriber starts the sequence from day zero on the day they sign up, regardless of when that is. For affiliate marketers who want to follow up with leads consistently without sending emails manually, Actionetics handles the entire delivery process automatically once you have written the emails and set up the sequence.

How many contact points does it actually take before someone buys?

Alston references research that puts the number at between five and twelve contact points before a customer decides to buy from someone they did not already know. Some research puts the number closer to five to seven, while other studies say up to twelve for higher-ticket purchases. The exact number varies by industry and offer type, but the pattern is consistent: the first email rarely converts on its own. That is why collecting email addresses and running a follow-up sequence is not optional for affiliate marketers trying to build a reliable income. It is the mechanism that gets you across the buying threshold with each subscriber over time.

Can ClickFunnels work for service-based businesses, not just product sellers?

Yes. Alston walks through real estate as a clear example of a service-based business using ClickFunnels to capture leads and follow up with potential clients. Real estate agents can build individual opt-in pages for each property they represent and follow up specifically with people who expressed interest in that property. The same approach applies to coaches, consultants, freelancers, and anyone who sells their time or expertise rather than a packaged product. The opt-in funnel collects the lead, the follow-up sequence builds familiarity and trust, and the relationship eventually closes the sale or the booking.

What is the purpose of an upsell page and when should I use one?

An upsell page appears immediately after a customer completes a purchase, before they see their order confirmation. Its purpose is to offer a related product at the moment the customer is most likely to say yes to an additional purchase. In Alston’s example, a customer who buys sunglasses is immediately shown an offer for a matching hat. Studies show that a person who has just made a purchase is in a buying mindset and significantly more open to additional offers than someone who has not bought anything yet. You should add an upsell page whenever you have a related product or upgrade that naturally complements the item a customer just purchased. ClickFunnels makes adding this page to any product funnel straightforward.

Is ClickFunnels the only platform that can build these kinds of funnels?

No. Alston acknowledges this directly in the video when he says affiliate marketers should consider using ClickFunnels “or some other email autoresponder” that fits their workflow. Other platforms like Leadpages, Kartra, and standalone email service providers can handle many of the same functions that ClickFunnels combines in one place. Alston personally recommends ClickFunnels because of how accessible and integrated it is, combining page building, email automation, and funnel sequencing without requiring separate tools to be connected. But the goal, building a funnel that collects email addresses and follows up automatically, can be reached with multiple platforms. The tool you use matters far less than whether you actually build and launch the system.

Sources

Alston Godbolt, “10 Best ClickFunnels Landing Page Examples (Make $10,000+ With These Funnels!),” YouTube, https://youtu.be/rW_wXGikzvQ
ClickFunnels Marketplace, clickfunnels.com
ClickFunnels Actionetics email automation, referenced in video walkthrough