Discover how to monetize your social media in 2025
Affiliate marketing is an excellent way to generate passive income by promoting well-known brands and earning commissions on successful referrals. One of the most profitable opportunities in the arts and crafts niche is the Hobby Lobby Affiliate Program, which allows bloggers, influencers, and content creators to earn commissions by referring customers to Hobby Lobby’s vast selection of craft supplies, home décor, and seasonal products.
Hobby Lobby is a popular retail chain specializing in crafting supplies, home decorations, and seasonal goods. The Hobby Lobby Affiliate Program provides affiliates with a great way to monetize their content while helping their audience find high-quality, affordable crafting materials and home décor items.
Overview of the Hobby Lobby Affiliate Program
What is the Hobby Lobby Affiliate Program?
The Hobby Lobby Affiliate Program enables affiliates to earn commissions by referring customers to Hobby Lobby’s online store. Affiliates can promote a wide range of crafting supplies, home accessories, seasonal decorations, and more.
Key Features of the Program:
- Extensive Crafting and Home Décor Selection: Includes art supplies, fabrics, frames, furniture, and decorations.
- Target Audience: DIY enthusiasts, artists, home decorators, and crafters.
- Strong Brand Recognition: Hobby Lobby is a trusted retailer in the arts and crafts industry.
- Competitive Commission Structure: Affiliates earn a percentage of each sale made through their links.
- Cookie Duration: Purchases made within a set tracking period count toward commissions.
Benefits of the Hobby Lobby Affiliate Program
1. High Demand for Arts and Crafts Supplies
With the rise of DIY projects, home decorating trends, and creative hobbies, Hobby Lobby’s products are always in high demand.
2. Trusted Brand with a Loyal Customer Base
Hobby Lobby has built a strong reputation for providing quality craft supplies and home décor, increasing conversion rates.
3. Competitive Commission Rates
Crafting supplies and home décor can be high-ticket items, allowing affiliates to earn substantial commissions.
4. Access to Marketing and Promotional Tools
Affiliates receive banners, tracking tools, and promotional materials to optimize their campaigns.
5. Frequent Discounts and Seasonal Promotions
Hobby Lobby regularly offers discounts and sales that affiliates can leverage to increase conversions.
How to Sign Up for the Hobby Lobby Affiliate Program
Step-by-Step Application Process
- Visit the Hobby Lobby Affiliate Program Page
- Locate the program through Hobby Lobby’s website or an affiliate network like CJ Affiliate.
- Complete the Application
- Provide details about your website, audience, and promotional strategies.
- Wait for Approval
- The approval process typically takes a few days.
- Access Your Affiliate Dashboard
- Once approved, log in to retrieve your affiliate links and marketing resources.
- Start Promoting
- Share your affiliate links through blog posts, YouTube videos, social media, and email campaigns.
10 Ways to Make Money with the Hobby Lobby Affiliate Program
1. Write DIY and Crafting Blog Posts
Create content such as “10 Easy DIY Projects Using Hobby Lobby Supplies” or “Best Home Décor Finds at Hobby Lobby.”
2. Create YouTube Crafting Tutorials and Product Reviews
Film step-by-step crafting tutorials, DIY home décor ideas, and product reviews featuring Hobby Lobby items with affiliate links in the video description.
3. Leverage Instagram and TikTok for DIY and Home Décor Content
Post short videos showcasing DIY projects, home decorating tips, and crafting ideas while directing followers to your Hobby Lobby affiliate links.
4. Pinterest Boards for Crafting and Home Styling Inspiration
Create visually appealing Pinterest boards featuring Hobby Lobby products, home décor ideas, and DIY projects linking back to your content.
5. Email Marketing Campaigns
Send newsletters featuring Hobby Lobby’s latest promotions, crafting tips, and exclusive discounts.
6. Affiliate Comparisons of Craft Supply Stores
Compare Hobby Lobby with other craft retailers, such as “Hobby Lobby vs. Michaels: Which Store Has the Best Deals on Art Supplies?”
7. Collaborate with DIY Influencers and Crafting Bloggers
Partner with content creators who specialize in DIY projects and home décor to showcase Hobby Lobby products.
8. SEO-Optimized DIY and Crafting Articles
Write long-form articles targeting high-ranking keywords like “Best Crafting Supplies for Beginners” or “How to Decorate Your Home on a Budget.”
9. Run Facebook and Instagram Ads
Use targeted paid promotions to drive traffic to your Hobby Lobby affiliate content and increase conversions.
10. Offer Free Crafting and Home Decorating Guides
Create downloadable PDFs featuring Hobby Lobby product recommendations, DIY project instructions, and home decorating tips with embedded affiliate links.
Additional Tips for Success
- Monitor Your Analytics: Track performance using your affiliate dashboard and refine strategies accordingly.
- Engage With Your Audience: Answer crafting-related questions and provide project recommendations.
- Stay Updated on Seasonal Sales: Promote Hobby Lobby’s latest discounts and new arrivals for increased engagement.
- Create High-Value Content: Focus on informative and engaging content that encourages purchases.
Conclusion and Call to Action
The Hobby Lobby Affiliate Program is an excellent opportunity for craft bloggers, DIY influencers, and content creators to earn commissions by promoting one of the most well-known brands in the crafting and home décor industry. With its strong reputation, diverse product selection, and multiple marketing strategies, affiliates can generate a steady income stream.
If you’re ready to start making money, apply for the Hobby Lobby Affiliate Program today and help your audience discover the best crafting and home decorating supplies!