How I Started My Online Business | My Secret to YouTube Growth (Most Creators Won’t Tell You)

I was sitting in a hospital ER room flipping through the same 13 channels for the 400th time, trying to keep it together while my wife was back getting an ultrasound. We had been struggling to have kids. Everything was on the line. And then the assistant walks out and says, “Do you guys know you’re having twins, right?” Went from devastated to overjoyed in about three seconds. Then the math hit me. Two car seats. Two cribs. Twice the doctor visits, twice the daycare, twice everything. I was making $43,000 a year. That was not going to cut it.

That night is when I seriously started looking for a way to make money online. Not as a hobby, not as a side curiosity. I needed it. And what followed was years of wasted money, banned accounts, scammy courses, a lucky accident with a Ring doorbell, and eventually landing on a format that took this channel from zero views to $19,000 a month. Here is the honest, unfiltered version of all of it.

What You’ll Walk Out With

  • Why survey sites and “watch videos to earn” apps are a trap, even when you’re desperate
  • What JV Zoo and Warrior Plus products actually do to your accounts (and why Alston lost multiple platforms)
  • The $130 Quora experiment that proved affiliate marketing worked, then immediately broke the rules
  • How a Ring video doorbell tutorial with 500,000 views and only 2,000 subscribers explained all of bottom-of-funnel affiliate marketing
  • The exact cross-niche format that caused this channel’s views to quadruple in a single month
  • Why brand deals are almost never worth it, and what to do instead
  • Why vlog-style, no-script content is outperforming overproduced YouTube videos right now
  • Not sure which online income method fits your existing skills? Get a personalized answer at finder.platformproof.com

Why I Needed $19,000 a Month When I Started With $43,000 a Year

A lot of people who start looking for online income are doing it out of genuine pressure, not just ambition. That was me. When we found out my wife was pregnant with twins, I did the math right there in the hospital room while her coworkers and mine were celebrating around us. Two car seats in two cars. Two cribs. Daycare at full-time rates for two kids when you are both working is an insane number. Doctor visits went from weekly to twice weekly as the pregnancy progressed, and you are paying for both of those. Every line item doubled. My entire paycheck at the time was essentially going to disappear into daycare costs alone.

My parents had both worked themselves down to the bone so we could have what we needed growing up. My dad worked third shift as a forklift operator, missed a lot of games and events through no fault of his own. My mom worked her main job at the Great Lakes Naval Base doing data entry, then came home and picked up part-time shifts at Time Warner Cable. They showed up to things, but they were exhausted every single time. I wanted something different. I wanted to be at games and recitals without dragging myself there running on fumes. That is the real reason I started this. Not passive income as a concept. I needed more money and I needed to earn it without sacrificing every evening and weekend my kids were going to want me around for.

The Quick Cash Graveyard: Survey Sites, JV Zoo, and Warrior Plus

Like most people, I started at the bottom of the barrel. Survey sites. Watch videos to earn apps. All of those things that promise you can make money in your spare time by clicking around. What I discovered is that you are making pennies, and those pennies exist because you are making somebody else rich. You are watching ads and clicking to stay active, and there is a contract between a third party and whoever built that site, and the money flows upward away from you. A microworker doing tasks on a platform like Microworkers might earn eight cents for a task. The platform sitting in the middle is collecting hundreds of dollars from the client. The math does not work for the person at the bottom, which is you.

After I gave up on that, I moved into buying courses and products from JV Zoo and Warrior Plus. If you are not familiar, these are marketplaces full of internet marketing products promising quick results. I spent real money on these. And what happened? A YouTube account got banned. Pinterest accounts got shut down. Because those products were telling people to do things that violated platform terms of service. They would show you how to automate or game things that those platforms explicitly prohibit. I spent a lot of time after that telling people on this channel to read the terms of service before they do anything, because I learned that lesson by losing accounts that I had put time into building.

The cycle felt like this: watch a YouTube video that promises a method, try the method, it does not work or gets your account banned, get frustrated, watch another YouTube video. Rinse and repeat. The trap is not just that the methods are bad. It is that finding the right shortcut takes longer than just doing things the correct way from the start. That realization took me a while to land on.

The $130 Quora Experiment That Proved Everything and Broke Every Rule

I watched a video by a creator (his name is something like Franklin or Hatchet, based out of New Zealand, still uploads today) who talked about making affiliate commissions from Bluehost by answering questions on Quora and dropping your affiliate link in the answers. It sounded simple enough. I grabbed my Bluehost affiliate link, went to Quora, and answered four or five different questions, putting the link inside each answer.

About an hour later, I had two emails from Quora telling me my answers were removed for violating their terms of service. They do not allow affiliate links in answers. So I went home from work that day frustrated and dejected, thinking I had wasted my time again. But by the time I got home, I had two separate emails from Bluehost. Two different people had clicked on my affiliate link before my answers were taken down, and both of them had signed up for web hosting. I had made $130 in roughly 12 hours without the links even still being live.

That was a mistake. I was not supposed to put those links there. But the mistake told me something real: affiliate marketing works. People actually buy things through recommendation links. I just needed to find a way to do it that did not involve violating anybody’s terms of service. That sent me down the next phase of the journey, which ended up being the one that actually changed everything.

The Security Camera Guy: How a Ring Doorbell Video With 500,000 Views Changed My Thinking

My first real YouTube channel is called The Security Camera Guy. It is still up today. When I started it, I was building the channel based on blog posts I had written or hired someone to write, then turning those blog posts into YouTube videos. I was doing it this way partly because I was afraid to be on camera. I did not want to show my face. I was making videos using my office setup, just holding things up and explaining them.

One of those videos was a tutorial on how to install a Ring video doorbell without an existing doorbell. I did not install it on a wall. I shot it in my office, holding up the bracket, showing how the screw goes in. A lot of people have left comments over the years saying they hate that video because it did not show a real installation. Fair enough. But that video has close to 500,000 views. The channel only has about 2,000 subscribers. It is not monetized through AdSense. It earns through affiliate marketing, specifically the Amazon affiliate link for Ring products in the description.

Here is what that taught me: if you put the product name in the title and describe what people are actually searching for, like “how to install Ring doorbell without existing doorbell,” people who are already close to buying will find your video. They are not curious about Ring doorbells in general. They have already decided they want one and they are trying to confirm it will work for their specific situation. They click your link, they buy the product, and you earn a commission. That is bottom of the funnel affiliate marketing. The customer already knows the problem. They already know the solution. They have already picked the product. They just need someone to push them over the edge with a “yes, it works, here is how.”

Once you understand that concept, you can apply it to almost any product in almost any niche. Comparisons, first impressions, six-month reviews, unboxings, setup guides for specific use cases. People watch all of these before they buy. If your link is in the description, you get the commission. The channel itself does not need to be big. That Ring doorbell video proves it. Half a million views, 2,000 subscribers, still earning.

The “I Tried It” Format: The Cross-Niche Strategy That Made Views Quadruple

This channel, Platform Proof, struggled for a long time. Longer than most people would stick around for. I was uploading videos every single day. I was going live every single day. I was not getting the views I wanted. But I am stubborn. I will keep doing something until I find what works, because giving up was not an option when I had a specific income goal I was working toward.

About two and a half years before filming this video, I was looking at all of the channels in my niche that were getting huge view counts by making shady, dishonest content. You know the type. “Make $400 in 30 seconds just by watching YouTube videos.” The kind of thing I had tried years earlier and knew did not work. But these channels were pulling in views from people who were brand new to making money online and desperate enough to believe it. I had been that person. I understood why they watched.

The question I asked myself was: how do I capture that traffic without making that type of dishonest video? I have ethics. I was not going to lie to people about what works. But if hundreds of thousands of people are searching for these things, some of them would be well-served by an honest take that shows what actually happens when you try these methods.

Then I happened to see a video in a completely unrelated niche using the format “I tried blank, here are my results.” That video had a ton of views. And I thought: what if I took that format, combined it with the search terms people in my niche were already using, and showed real results instead of fake ones? I would use a title very close to the original shady video. I would target the same tags and similar descriptions. But the content would show what actually happened, why the method did or did not work, and what I would recommend instead.