How to Come Up With Unlimited Content Ideas as a Beginner

Monetize Your TikTok OR YouTube Channel In Just 7 Days

If you’re a new content creator, one of the biggest challenges you’ll face is coming up with ideas consistently. The fear of running out of topics can stop you before you even start.

But here’s the good news: content experts never run out of ideas—and neither will you once you learn this simple strategy.

In this guide, I’ll show you:

  • How to generate endless content ideas from a single topic
  • Three simple ways to reframe any idea to create multiple variations
  • A powerful trick to uncover even more content ideas on demand

Let’s dive in.

Step 1: Start With a Targeted Keyword or Question

The first step to generating unlimited content ideas is understanding what your audience is already searching for.

Here’s how to find a topic:

  • Search Google’s autocomplete to see what people are typing in
  • Use YouTube search suggestions for popular phrases
  • Find keywords using Google’s “People Also Ask” section

For example, let’s say your audience is searching for:
“How to lose weight as a 40-year-old woman.”

This one question can become at least three different content ideas, just by modifying the way you present it.

Step 2: Create Three Variations of Any Idea

Once you have a topic, you can reframe it in three different ways:

1. Turn It Into a Question

People naturally respond to questions because they trigger curiosity.

For example, using our weight loss topic:

  • “Are you a woman in your 40s trying to lose weight?”
  • “Why is it harder to lose weight after 40?”
  • “What are the biggest mistakes women over 40 make when trying to lose weight?”

This approach works because it immediately connects with your audience’s pain points and encourages engagement.

2. Use an If-Then Statement

If-then statements create a clear cause-and-effect and make your content feel actionable.

For example:

  • “If you’re a woman in your 40s struggling to lose weight, then here are two things you can do today.”
  • “If nothing is working for your weight loss, then you might be making these mistakes.”

This format makes your content feel urgent and valuable, encouraging people to watch or read to the end.

3. Incorporate a Statistic

Statistics add credibility and make your content more compelling.

For example:

  • “75% of women over 40 struggle with weight gain—here’s how to avoid being part of that statistic.”
  • “Only 20% of people successfully maintain weight loss after 40—here’s what they do differently.”

Even if you don’t have an exact statistic, you can use general trends or industry reports to back up your claims.

Now, let’s take this a step further.

Step 3: Multiply Your Ideas Using Google’s “People Also Ask” Trick

Even with this framework, you might wonder: how do I keep finding new ideas?

Here’s a simple hack:

  1. Type a question into Google related to your topic.
  2. Scroll down to the “People Also Ask” section.
  3. Click on any question to reveal more related questions.

Each one of these can become a new video, blog post, or social media topic.

For example, if we search for:
“How to lose weight over 40,” Google might suggest:

  • “What is the best diet for women over 40?”
  • “Why does metabolism slow down after 40?”
  • “What are the best exercises for weight loss after 40?”

Each of these topics can then be split into three more ideas using the techniques above.

With this method, you’ll never run out of content ideas—because your audience is literally giving them to you.

Final Thoughts: Never Run Out of Ideas Again

The key to consistent content creation is having a system for generating ideas.

Here’s a quick recap:

  1. Find a keyword or question your audience is searching for.
  2. Turn it into multiple variations using questions, if-then statements, and statistics.
  3. Use Google’s “People Also Ask” tool to find even more ideas on demand.

Using this method, you’ll always have fresh content to post—whether it’s for YouTube, TikTok, Instagram, or a blog.

If you’re serious about growing as a content creator, this strategy will give you unlimited content ideas, forever.

Now, it’s time to take action. Pick a topic and start creating.