You do not need 1,000 subscribers. You do not need 4,000 watch hours. You do not need to be approved by the YouTube Partner Program to start making $1,000 per month from your channel. That is the entire premise of this breakdown, and it matters because most YouTube money guides start from the wrong assumption: that you have to build a huge audience before you can earn anything meaningful. Alston Godbolt built his Start the YouTube Channel channel to around 2,000 subscribers, with some videos pulling only 200 to 300 views per month, and he was already in a position to monetize. Small numbers are not a dead end. They are a starting point.
The reason most people stall is that they chase views when they should be building a funnel. A YouTube channel is not a revenue source on its own. It is traffic. Where you send that traffic, and what you ask people to do when they arrive, is where the money gets made. This video walks through two specific methods, one built for speed and one built for scale, and both of them are available to you right now regardless of how small your channel is today.
What You’ll Walk Out With
- The two distinct paths to $1,000 per month on YouTube without needing YPP approval
- The exact funnel structure for each method, explained step by step
- Which tools Alston uses: ClickFunnels, GetResponse, AWeber, and Teachable
- How affiliate marketing on YouTube actually works, with real commission numbers
- Where to find affiliate programs to promote (Digistore24, ClickBank, JVZoo, WarriorPlus)
- The email marketing principle that turns cold viewers into buyers (the 5 to 12 touch-point rule)
- Why starting with affiliate marketing and building toward your own product is the smart sequence
- A tool to figure out which method fits your current situation: finder.platformproof.com
Two Paths to $1,000 Per Month on YouTube
Alston lays this out as a whiteboard exercise in the video, and the visual clarity is the point. On the left side of the board: create YouTube videos. That is the constant across both methods. The channel is the top of the funnel. After that, the two paths diverge, and understanding which one fits your current situation determines how quickly you can start seeing income.
The first method is the long game. It takes more upfront effort, but it builds something you own. The second method is the short game. It is faster to set up, but you are working inside someone else’s business. Both are legitimate. Both can get you to $1,000 per month. And as you will see, the smartest approach is to start with the short play while you build toward the long play at the same time.
Method One: Build and Sell Your Own Digital Product
This is the long-term approach. The goal is to create something you own, something you can sell at full price, and something you can keep improving over time. The core funnel has four stages: YouTube video, landing page, email list, and then your digital product on a sales page.
The YouTube video serves as your organic traffic source. You are not paying for ads. You are publishing content that attracts people who already have the problem your product solves. From there, you drive those viewers to a landing page. The landing page is not a blog post or a homepage. It is a single-purpose page designed to collect the name and email address of every person who shows up.
From the email list, you send a series of emails. These emails remind your subscribers of the problem they are dealing with, point them toward a free training or additional value, and eventually bring them to your sales page where they can buy your product. That is the entire mechanism. YouTube creates awareness, the landing page captures intent, email marketing builds trust, and the sales page closes the sale.
How to Build the Landing Page That Collects Emails
The landing page formula Alston uses is simple and it works: How to do X in Y without Z. That structure forces you to name a specific result, a specific timeframe, and a specific obstacle your audience is afraid of. Using his own niche as the example, the headline he shows is: “How to make 10k per month in 90 days without 1,000 followers on YouTube.” That hits every button. There is a desirable outcome, a concrete window, and a pain point removed.
You only need three fields on the page: name, email, and a submit button. When someone fills it out, they are added to your email list. Alston uses ClickFunnels to build these pages. He mentions that ClickFunnels is not for everyone and some people do not like it, but for his workflow it operates quickly and efficiently. It comes with a two-week free trial, and that is the only tool in this stack that costs money right away.
Building the Email List: GetResponse vs. AWeber
For the email list itself, Alston mentions two tools: GetResponse and AWeber. He has a self-described love-hate relationship with GetResponse and gives it the slight edge in terms of overall preference, but he notes that AWeber has better customer service. Both have free tiers you can start on, so the email platform does not need to cost you anything during the early stages.
The email sequence you send after someone subscribes is doing one job: reminding your audience of the problem they are trying to solve. If your channel is about growing on YouTube, your emails are about the frustrations of trying to grow on YouTube. You point them toward free training. You show them what is possible. You keep showing up in their inbox until they are ready to buy. This matters because most people do not buy on the first exposure to an offer. According to the framework Alston uses, it takes between 5 and 12 touch points before a lead becomes a buyer. Email is what creates those touch points without you being present for each one.
What to Sell and What to Charge
The product you create sits at the end of the funnel, on a sales page. What you decide to build determines both your price point and how long it takes to get to $1,000 per month.
On the lower end, you can create a blueprint or a cheat sheet, something compact and immediately actionable. That kind of product typically sells for around $5. To hit $1,000 per month at $5 a sale, you need 200 sales. That is a volume game, and it usually requires a much larger audience or a very strong email list.
On the higher end, you can build a complete video course. Alston puts the price range for that at $450 or above. At $450 per sale, you only need three buyers in a month to clear $1,000. That math is much more achievable with a small audience when the product genuinely solves a real problem. For hosting the course, Alston recommends Teachable, though he also mentions ClickFunnels, Kajabi, and similar platforms as alternatives.
There is also a smart shortcut worth noting. You do not have to build the product before you start selling it. Alston specifically mentions pre-selling, which means launching the course offer before the content is recorded. If people pay, you know the market wants it. If nobody buys, you have saved yourself weeks of production work. Pre-selling is a low-risk way to validate before you invest time creating something.
Method Two: Affiliate Marketing as the Short-Term Play
Affiliate marketing follows the exact same front-end funnel. You create YouTube videos, drive viewers to a landing page, collect emails, and send email sequences. The difference is what happens at the end. Instead of a sales page for your own product, you send people to an affiliate link for someone else’s product.
When someone buys through your affiliate link, you earn a commission. The product is already built, the creator handles fulfillment and customer support, and your job is to drive qualified traffic to the offer. That is what makes it the faster play. You do not have to spend weeks building a course or a blueprint. You find a product that matches what your audience already wants, and you start promoting it.
Alston uses a specific product as an example in the video: Tube Mastery and Monetization by Matt Parr. He is not endorsing the product, but he uses it to illustrate the math. That program pays a 50% commission, and the commission per sale comes to approximately $450. To hit $1,000 per month promoting that product, you need to close two or three sales in a month. For a small YouTube channel talking about growing on YouTube, that is a realistic target.
Where to Find Affiliate Programs Worth Promoting
The four marketplaces Alston points to for finding affiliate products are:
- Digistore24: a growing platform with products across business, marketing, and online education
- ClickBank: one of the oldest digital product marketplaces, covering almost every niche
- JVZoo: focused heavily on internet marketing and software tools
- WarriorPlus: another internet marketing-focused marketplace with a large product catalog
The key filter when choosing a product is congruence. If your YouTube channel talks about growing an audience and making money online, you want to find products that your audience is already curious about. Alston’s example audience wants to start a YouTube channel, so he looks for tools and courses related to that goal. The tighter the connection between the content you publish and the product you promote, the higher your conversion rate will be.
Honest Drawbacks: Affiliate Marketing vs. Your Own Product
Alston is direct about the trade-offs between both approaches. Affiliate marketing has real advantages: the product exists, it may already have an established brand behind it, and you can start promoting immediately. But it also has two meaningful downsides.
First, you only keep a portion of the sale. In the example above, that is 50% of the total price. The other half goes to the product creator. Second, you do not control the product. If a customer wants a refund, they go to the creator, not to you, and you lose the commission. You have no way to step in, solve the problem, and preserve the sale.
With your own digital product, the picture flips. You keep the full sale price. You can talk directly with customers who are unhappy, work through their concerns, and retain them. If someone is frustrated or hesitant, you can offer additional resources, check in on their progress, or adjust the experience. That relationship is what allows you to earn more money on the backend as well, by offering additional products and services to existing buyers.
Neither method is objectively better. They serve different stages of the same business. Affiliate marketing lets you start generating income now. Your own product lets you build a sustainable business over time.
Not sure whether you should start with affiliate marketing or build your own digital product?
The Platform Proof Finder matches your current situation to the right starting point. Get your answer at finder.platformproof.com.
The Smart Sequence: Start Affiliate, Build Toward Your Own Product
Alston recommends a specific order of operations for people who are starting from scratch. Begin with affiliate marketing so you can start generating income as quickly as possible. While you are promoting affiliate products and earning commissions, build your email list at the same time. Collect every email address from every person who comes through your landing page, even if the only thing they are being sent toward right now is an affiliate offer.
Once your list has grown and you have decided what kind of digital product you want to create, you already have an audience to launch to. You can email your existing subscribers, let them know you are working on something new, ask them what they want to see, and even pre-sell the course before it is finished. The email list you built while doing affiliate marketing becomes the launch platform for your own product. The two methods are not competing with each other. They are sequential stages in the same business.
Adding Affiliate Links Inside Your Videos for Extra Income
There is a third layer of income that Alston walks through, and it works whether you are doing affiliate marketing, selling your own product, or both. Inside your YouTube videos themselves, you can add affiliate links in the description for tools and equipment your audience is already going to need.
Using the YouTube niche as the example, a viewer who wants to start a channel is going to need equipment. They are going to want to know about software. Alston specifically mentions VidIQ and TubeBuddy as tools that YouTube-focused creators can promote, along with microphones and cameras. Each of those affiliate links has the potential to earn a commission when a viewer clicks through and buys.
This revenue stream does not require building a separate funnel. It sits on top of the content you are already creating. The videos drive people toward affiliate links in the description, toward your landing page, toward your email list, and eventually toward a course or digital product. Every layer reinforces the others.
The Full Tool Stack You Need
Alston is specific about what you actually need to get this running. For the long-term product method:
- ClickFunnels for building your landing page (two-week free trial, then paid)
- GetResponse or AWeber for building and emailing your list (both have free tiers)
- Teachable, Kajabi, or ClickFunnels for hosting and delivering your course
For the short-term affiliate method, the tool list is shorter:
- ClickFunnels for the landing page
- GetResponse or AWeber for collecting and emailing your subscriber list
- An affiliate marketplace account (Digistore24, ClickBank, JVZoo, or WarriorPlus) to find and join programs
After the ClickFunnels trial period, it is the only line item in this stack that requires an ongoing payment. Everything else can be operated on a free plan until your income justifies upgrading. That matters when you are starting out and want to keep your costs low while you build.
Step-by-Step Action Plan
- Step 1: Pick a niche where you already have knowledge and where an audience clearly has a problem they want solved.
- Step 2: Start publishing YouTube videos consistently. You do not need a large library before you begin building the funnel.
- Step 3: Build a landing page with a clear headline using the “How to X in Y without Z” formula. Connect it to GetResponse or AWeber.
- Step 4: Find an affiliate product on Digistore24, ClickBank, JVZoo, or WarriorPlus that matches what your audience wants. Get your affiliate link and set it as the destination after the opt-in.
- Step 5: Set up an email sequence that reminds subscribers of their problem, provides value, and points them toward the affiliate offer. Aim for a sequence long enough to create multiple touch points.
- Step 6: Add affiliate links for tools and equipment in your YouTube video descriptions so every video is generating additional clicks.
- Step 7: Once your email list is growing, begin planning your own digital product. Survey your subscribers to find out what they most want help with. Pre-sell the product before recording a single lesson to validate demand.
- Step 8: Launch your course to your existing email list. Switch your funnel from the affiliate offer to your own product, and begin working directly with buyers to improve and expand what you offer.
Find Your X
The two methods in this video work. But which one is right for where you are right now depends on your situation: your niche, your timeline, whether you want to build something you own or start earning income faster. There is no universal answer, and getting that wrong costs you months of effort pointed in the wrong direction.
The Platform Proof Finder is a free tool that asks a short set of questions about your current situation and matches you to the right starting point. It takes about two minutes and gives you a specific direction rather than a generic recommendation. Start at finder.platformproof.com.
Frequently Asked Questions
Do I really need to reach 1,000 subscribers before I can make money on YouTube?
Not with this approach. The YouTube Partner Program does require 1,000 subscribers and 4,000 watch hours before it will run ads on your videos, but this strategy does not rely on ad revenue at all. You are driving viewers to a landing page and selling your own product or an affiliate product. Those funnels work with a tiny audience. Alston’s demonstration channel in the video had around 2,000 subscribers with some videos at 200 to 300 monthly views, and the funnel still made sense at that scale.
What is the difference between the short-term and long-term methods in this video?
The short-term method is affiliate marketing. You promote someone else’s product and earn a commission per sale. You can start immediately because there is no product to create. The long-term method is building and selling your own digital product, whether that is a $5 blueprint or a $450 course. Your own product keeps more profit per sale and gives you direct control over the customer relationship, but it requires upfront time to create.
How many affiliate sales do I actually need to hit $1,000 per month?
It depends on the commission you earn per sale. Using the example from the video, Tube Mastery and Monetization by Matt Parr pays a 50% commission, and Alston says that works out to approximately $450 per sale. At that rate, you need two to three sales per month to hit $1,000. That is a very different volume target than promoting a $10 product at 50% commission, where you would need 200 sales to reach the same number. Choose your affiliate products with the math in mind.
Where do I find affiliate programs to promote on my YouTube channel?
Alston points to four main marketplaces in the video: Digistore24, ClickBank, JVZoo, and WarriorPlus. All four list thousands of digital products across dozens of niches. To find the right one, search within the marketplace for topics related to your YouTube niche. Look at the commission rate, the price of the product, and the materials the creator provides affiliates. The easiest products to promote are the ones your audience would already be looking for on their own.
What tools do I need to get started and how much do they cost?
For the landing page, Alston uses ClickFunnels, which has a two-week free trial before switching to a paid plan. For the email list, he uses GetResponse or AWeber, both of which offer free tiers. For course hosting if you go the digital product route, Teachable and Kajabi both have free or trial options. The honest answer is that ClickFunnels is the only immediate cost after the trial ends. Most of the rest of the stack can be run at no cost until your income justifies upgrading.
Why does Alston recommend collecting emails even when using affiliate marketing?
Because the email list belongs to you and the affiliate relationship does not. If the affiliate program ends or the product gets pulled, your relationship with the customer disappears with it. But the email list you built stays yours. When you are eventually ready to launch your own product, you already have an audience who has heard from you repeatedly. Alston’s recommendation is to use the affiliate method to generate income while simultaneously building the email list you will later launch your own product to.
What is pre-selling a course and should I consider it?
Pre-selling means creating a sales page and taking payment for a course before you have recorded the content. You tell buyers the course is coming, give them a launch date, and deliver it once it is built. Alston mentions this as a way to validate your idea before you spend weeks creating something nobody ends up buying. If you run a pre-sale and people pay, you have confirmed there is a market for the topic. If nobody buys, you have saved yourself the production time. It is a useful option for first-time product creators who want to reduce risk.
How does the 5 to 12 touch-point rule affect how I should set up my emails?
The principle Alston references is that most people do not buy the first time they see an offer. Research around buyer behavior suggests that it takes between 5 and 12 meaningful interactions before a prospect decides to purchase. Your email sequence is the mechanism for creating those interactions. A single welcome email followed by a direct sales pitch is almost never enough. You need a sequence that returns to the topic, provides value, tells stories, and brings readers back to the offer multiple times before they are ready to act.
Read Next
If you are ready to start with affiliate marketing as your short-term play, the next question is where to find programs worth promoting and how to evaluate them before you commit to building a funnel around them.
This post breaks down exactly how to find and assess affiliate programs across the major marketplaces: Revealed: Where To Find Affiliate Programs.
Sources
- Alston Godbolt, “Revealed: How To Make 1k A Month On YouTube Fast | Make Money Online” (youtube.com/watch?v=dzHAdka5ees)
- ClickFunnels landing page builder (clickfunnels.com)
- GetResponse email marketing platform (getresponse.com)
- AWeber email marketing platform (aweber.com)
- Teachable online course platform (teachable.com)
- Digistore24 affiliate marketplace (digistore24.com)
- ClickBank affiliate marketplace (clickbank.com)
- JVZoo affiliate marketplace (jvzoo.com)
- WarriorPlus affiliate marketplace (warriorplus.com)
Related Reading
- Find a $1,000/Month YouTube Niche Fast: Beginner’s Guide
- Find a $1,000 Per Month YouTube Niche Fast – Beginner's Guide
- 5 Ways To Make Money on YouTube Without Making Videos ($10K/Month Strategy REVEALED)
- I Asked ChatGPT to Build Me a $10K/Month Platform-Proof Business As Fast As Possible
Helping 1 million working adults make their first $3,000 online with the skills they already have. Alston Godbolt, Platform Proof.