What if your YouTube channel had fewer than 1,000 subscribers and you were already collecting affiliate commissions? That is not a hypothetical. Alston Godbolt ran three separate channels that each earned real commissions before hitting that subscriber milestone. One of those channels had 403 subscribers. Another was a home security niche channel that racked up over 200,000 views on a single video that, by his own admission, was not even a good video. The commissions still came in.
This post breaks down exactly how those channels worked, the three types of content that drive affiliate sales on YouTube, and a repeatable weekly schedule you can start with today. You do not need a large audience. You need the right content matched to the right buyer intent.
What You’ll Walk Out With
- A look at three real YouTube channels that earned affiliate commissions with under 1,000 subscribers
- The three content types that bring in buyers instead of browsers: reviews, comparison videos, and how-tos
- A keyword strategy for finding comparison topics where viewers already have their credit cards ready
- How to flip a product’s weaknesses into a reason buyers choose you over every other affiliate
- A concrete weekly upload schedule that mixes all three content types
- What to do when you do not own the product you want to review
- How to figure out which platform or product is right for you at finder.platformproof.com
Three Channels That Earned Before 1,000 Subscribers
The first channel is securitycameraguy.com. Alston built it roughly three years before filming this video. The niche is home security and security cameras. One video on that channel crossed 200,000 views while the channel still sat at roughly 1,000 subscribers, which means the overwhelming majority of those views came in when the channel was much smaller. The video description contained affiliate links to products on Amazon, including the best doorbell cameras and the best outdoor wi-fi security camera systems. Any viewer who clicked and purchased earned Alston a commission through Amazon Associates.
He is candid about the quality of that content: the video is not impressive, it drew complaints in the comments, and the dislike count shows people were not happy with it. He kept it up anyway because it keeps earning. That is a useful data point. Affiliate income does not require a polished production. It requires that the viewer finds the video when they are ready to buy, clicks the link, and makes a purchase.
The second channel is Web Hosting Rewind. At the time this video was recorded, it had 403 subscribers total. Alston mentioned a TikTok he had just posted showing the commission that came in from this channel. One of the videos that likely drove the sale was titled “Start a Hip Hop Blog in 2022.” The video solved a specific problem for a specific person, that person clicked a link in the description, and a commission followed. Four hundred and three subscribers. One commission. That is the model.
The third channel is his flagship, the Alston Godbolt channel. Three years before filming this video, when he had fewer than 1,000 subscribers, he was already generating leads and sales from videos he posted in that period. The mechanism was identical: find a problem a buyer is searching for, create a video that solves it, attach an affiliate link, collect commissions.
The Core Framework: Match Content to Buyer Awareness
Every piece of content you make for affiliate marketing fits into one of two buyer awareness states. Either the viewer knows the problem and the solution, or the viewer knows the problem but has no idea yet what the solution is. That distinction determines which type of video you should make.
A person searching “Bluehost vs A2 Hosting” already knows they want web hosting. They have narrowed it down to two options and are deciding between them. They are close to a purchase. A person searching “how do I start a blog” knows they want a blog but has not yet figured out what hosting even is. They are further from the purchase but there are far more of them.
Review videos and comparison videos serve the first group. How-to videos serve the second. You need both. Each type pulls in a different segment of the market, and together they build a library that generates commissions at multiple points along the buying journey.
Review Videos: Pull In Buyers Who Know What They Want
A review video targets someone who already knows the product exists and wants an honest breakdown before they commit. When Alston was building his channels, he would look around his own home, find products he had purchased from Amazon, and review them on camera. He is clear that this is not the ideal approach, but it works. A KitchenAid 5 Professional Plus review on YouTube shows a channel with 265,000 subscribers getting 78,000 views on that keyword, and another channel with just 936 subscribers getting 26,000 views. Neither of those channels needed to be huge to collect views from a buyer actively searching for that review.
The structure of a good review video is straightforward. You cover the strengths and the weaknesses. The weaknesses matter as much as the strengths, because that is where most affiliate marketers go wrong. They only talk about how great the product is. Viewers have learned to distrust that pattern. When you honestly address what the product does poorly, you build credibility, and a viewer who trusts you is far more likely to click your link than a viewer who suspects you are just a billboard.
More importantly, weaknesses are selling opportunities. If a common complaint about Bluehost is that the customer service is slow, you can offer a free mini course as a bonus to anyone who signs up through your link, walking them through the setup process in twenty minutes. If people struggle with setting up their first site, offer a cheat sheet covering the most common problems and how to solve them. You take the biggest objection standing between the viewer and the purchase and you neutralize it, which actually accelerates the sale.
Comparison Videos: The Highest-Intent Traffic on YouTube
Alston calls comparison videos a golden opportunity, and the data backs that up. Someone typing “Bluehost vs A2 Hosting 2022” into the YouTube search bar has already decided they want web hosting. They have narrowed it down to two specific products. All that remains is the final choice. They are as close to a purchase as a viewer gets without already being on a checkout page.
The keyword research method Alston uses for comparison videos is simple. Go to YouTube, type in the name of the product you want to promote, add the word “versus,” and then go through each letter of the alphabet. “Bluehost versus A” pulls up Bluehost versus A2 Hosting. That specific video has 728 views from a channel with only 228 subscribers. Small channel, targeted buyer, real commission potential. “Bluehost versus A2 Hosting 2022” has 3,000 views and was uploaded nine months prior. People consistently search for the current year because they want the most recent comparison and pricing information.
In a comparison video you cover price, features, uptime, what customers are actually saying in reviews, and which one you personally would recommend given a specific use case. Then you do something smart: you put affiliate links to both products in the description. The viewer is going to buy one of them. Either way, they came through your video. Either way, you may earn a commission. You are not locked into one winner. You profit from the decision regardless of which direction they go.
How-To Videos: Cast a Wider Net for Buyers Who Are Just Waking Up
How-to videos attract people earlier in the buying journey. They know the problem but have not yet identified the solution. Someone searching “how to start a blog” does not know what Bluehost is yet. They have no idea they need web hosting. Your video introduces them to the concept, walks them through the steps, and naturally includes affiliate links to the tools they will need along the way.
Alston built a significant portion of his own channel with how-to content around Bluehost and blogging. The videos are longer because they are walking someone from zero knowledge to a working result. Within those videos he included links to Bluehost, to premium WordPress themes, and to other tools that someone setting up a blog would need. The viewer gets a complete walkthrough, and each tool they click on and purchase generates a commission.
How-to videos also tend to stay relevant longer. A tutorial on how to set up a WordPress blog in the right way does not age as fast as a product comparison that might shift with pricing changes. Done properly, a single how-to video can generate commissions for years after you upload it.
Not sure which product or platform you should be promoting?
Answer a few questions and get a recommendation matched to your current skills and situation at finder.platformproof.com.
The Weekly Content Mix That Covers All Three Types
Alston lays out a specific weekly schedule in the video. If you are producing five to six videos per week, the breakdown he recommends is: one review video, two comparison videos, and three how-to videos. That totals six, but the structure gives you coverage across all three buyer awareness levels every single week.
The review video pulls in high-intent buyers who are close to a purchase decision on a specific product. The two comparison videos target buyers who are deciding between options and are even further along in the process. The three how-to videos bring in a larger volume of viewers who are just beginning to understand their problem and are open to whatever solution you recommend. Together, the six videos build a self-reinforcing content library that generates commissions from multiple angles simultaneously.
You do not have to start at six videos per week. The framework scales down. Even one comparison video and one how-to video per week gives you coverage at two buyer awareness levels. The point is to be intentional about the mix rather than uploading whatever you feel like making on a given day.
This Works Even When Views Are Low
A common objection to this approach is that the view counts on comparison and review videos are small. The Bluehost versus A2 Hosting video with 728 views looks unimpressive next to a viral cooking channel. Alston addresses this directly: the view count does not matter in the way most people think. Those 728 views are not random people scrolling a feed. They are people who searched for a specific comparison between two hosting products and clicked the video to help them decide. That is a fundamentally different type of viewer than someone who watched a video because it showed up in their recommended tab.
The securitycameraguy.com channel earns Alston a few commissions per month despite the fact that he has not uploaded to it in close to a month at the time of filming. The videos are sitting there, getting found by people searching for home security cameras, and the affiliate links in the descriptions keep converting. That is what targeted content does. It works while you are not working.
What To Do If You Do Not Own the Product
You do not need to own every product you review. Alston mentions hiring a writer from a site called Hire Writers for as little as seven dollars to create a review of a product you do not personally have access to. The writer researches the product, compiles the strengths and weaknesses, and produces the copy. You then take that review, add b-roll footage, record yourself presenting the key points, and publish the video.
This matters because some affiliate niches involve expensive equipment, software with high subscription fees, or services you cannot realistically test yourself. If you want to make review videos about enterprise project management software, you are not going to subscribe to every platform at full price just to film a review. You gather the information from publicly available sources, user reviews, and the official documentation, then present an honest synthesis. The affiliate link goes in the description regardless.
For physical products, you can often find b-roll footage, product images from the manufacturer’s press kit, and user-submitted videos that give viewers a realistic look at the product in action. You do not need to be holding the object on camera for the review to be useful to someone who is researching a purchase.
Honest Drawbacks of This Approach
Comparison and review videos are often lower view-count videos. If your goal is to build a large general audience or grow a channel with millions of subscribers, this content type works against that. The specificity that makes these videos convert well is the same specificity that limits how many people will ever search for them. A video titled “Bluehost vs A2 Hosting 2022” will never go viral. It will also never stop being relevant to the few hundred people who search that phrase every month.
Commission rates vary significantly by program and niche. Amazon Associates pays lower percentages than many software affiliate programs. A Bluehost commission might be a flat fee of $65 or more per referral. A KitchenAid mixer commission at Amazon’s standard rates for kitchen products might be around 4.5% of a $500 item, so around $22. The economics of physical product affiliate marketing are different from the economics of software and subscription services. Neither is wrong, but you need to know the numbers before you invest time building content in a niche.
This approach also requires patience at the start. You are building a library of content, and most of that library will not pay off immediately. The securitycameraguy.com example involved a three-year-old channel. The how-to videos Alston made when he had under 1,000 subscribers took time to accumulate views and generate consistent commissions. The payoff is that once that library exists, it keeps working without requiring constant attention.
A Step-by-Step Start Plan for Your First Affiliate Commission
- Pick one affiliate program to start with. Amazon Associates works for physical products across nearly any niche. For software and digital products, look for programs that pay $30 or more per sale.
- Choose one product to promote first. Do not try to cover twenty products at launch. Pick the single product you understand best or have the most natural connection to.
- Go to YouTube and search the product name followed by “versus” and work through the alphabet. Write down every comparison pair that shows up with existing videos. Those are your comparison video topics.
- Search the product name followed by “review” and note what the top videos cover. That is your review video template.
- Search “how to” combined with the core problem your product solves. Those results are your how-to video topics.
- Film or produce your first video using the structure above: strengths, weaknesses, and how to overcome the weaknesses. Add your affiliate link to the description.
- If you are doing a comparison video, put affiliate links to both products in the description so you can earn from either outcome.
- Repeat across the weekly mix: one review, two comparisons, three how-tos. Build the library.
Find Your X
Before you can build content around a product, you need to know which product is the right fit for your background, your interests, and the kind of content you can realistically produce. The framework in this video works for almost any niche, from home security cameras to web hosting to stand mixers, but starting in the wrong niche wastes months of effort.
Answer a few questions at finder.platformproof.com and get a recommendation based on where you are right now, what skills you already have, and what kind of income you are trying to build. It takes a few minutes and it saves you from guessing.
Frequently Asked Questions
Do I need to have a lot of subscribers before I can earn affiliate commissions on YouTube?
No. The three channels in this video each earned commissions with fewer than 1,000 subscribers. One had 403 subscribers. What matters is that the right person finds the right video at the right moment in their buying process. A small channel with targeted content will outperform a large channel with general content in terms of affiliate conversion.
Which affiliate programs are best for YouTube beginners?
Amazon Associates is the most accessible entry point because almost any product you can film or talk about is on Amazon and eligible for the program. For software and digital services, programs like Bluehost’s affiliate program pay flat commissions per referral that are often significantly higher than Amazon’s percentage-based rates. Start with one program in one niche before expanding.
What if my comparison video only gets a few hundred views?
A few hundred views from people who searched for a specific product comparison are worth far more in affiliate terms than tens of thousands of views from people who found your video in their recommended feed. The securitycameraguy.com channel generated commissions on a video with unusual view counts because the people watching had clear purchase intent. Focus on the quality of the viewer, not just the quantity.
How do I find comparison video topics if I am just starting?
Go to YouTube, type the product name you want to promote followed by the word “versus,” and then work through the alphabet one letter at a time. Each letter combination will show you whether people are actually searching for that comparison. When you find results with existing videos, especially smaller channels, that is a signal that the keyword has real search volume and is accessible to a new channel.
Should I promote a product I have never personally used?
You can. Alston recommends sites like Hire Writers where you can commission a research-based review for as little as seven dollars. You synthesize available information from user reviews, official documentation, and public comparisons to build an honest picture of the product’s strengths and weaknesses. You disclose your affiliate relationship in the video description, which is both a legal requirement and good practice for maintaining trust with your audience.
Why should I put affiliate links for both products in a comparison video?
Because the viewer is going to buy one of the two products regardless. They came to your video to help them decide. If you only link to one product and they decide the other one is a better fit for their needs, you earn nothing even though you were the one who helped them reach that decision. With affiliate links to both, you earn a commission regardless of which direction they choose.
How many videos per week do I actually need to publish?
Alston’s recommended mix is one review video, two comparison videos, and three how-to videos per week, totaling six. That is a high output. If six per week is not realistic for your schedule, the same ratio works at lower volumes. One comparison video and one how-to video per week gives you coverage at two buyer awareness levels and is a sustainable starting point for most people.
How long does it take to make the first commission?
There is no guaranteed timeline. Alston’s channels started generating commissions while he had under 1,000 subscribers, but the specific timing depended on when the right person found the right video. Some people publish their first comparison video and get a commission within days because the keyword has immediate search traffic. Others build a library over several months before the first commission arrives. The more targeted content you publish, the faster you reduce the time to that first sale.
Read Next
If you want to see how this same affiliate framework transfers to short-form video, the mechanics are nearly identical but the content format compresses everything into sixty seconds or less.
Read: First Commission Challenge: How To Start Affiliate Marketing on TikTok
Sources
- Alston Godbolt, “How To Make Your First $1 With Affiliate Marketing & Youtube,” YouTube, https://youtu.be/6UUcNbO6Mj4
- Amazon Associates affiliate program, amazon.com/associates
- Bluehost affiliate program, bluehost.com
- Hire Writers freelance content marketplace, hirewriters.com
Related Reading
- How to Make Your First $10K with Affiliate Marketing in 2026 (Complete Guide)
- I Tried It: Earn Your First $100 With Affiliate Marketing in 24 Hours (New Method)
- How To Actually Make First $5K With High Ticket Affiliate Marketing
- How I'd Make My First $10K Online in 2026 with Affiliate Marketing
Helping 1 million working adults make their first $3,000 online with the skills they already have. Alston Godbolt, Platform Proof.