If you’re tired of chasing platforms, fighting algorithms, or wasting time on content that doesn’t convert, there’s a better way to build online income: start a digital product business.
In this guide, you’ll learn how to create and sell simple digital products—even if you’re starting from zero. We’ll break down the step-by-step process to go from idea to income, share real product examples, and show you why low-ticket digital products are one of the fastest ways to build momentum online.
Whether you’re looking to escape the 9–5 or finally get your first $7 sale, this guide will help you build a platform-proof system that works while you sleep.
Let’s dive in.
What This Strategy Is All About
A digital product business is built around creating and selling downloadable products that solve a specific problem. These products can be templates, planners, guides, mini-courses, or even travel itineraries—and the best part? Once they’re created, they can be sold on autopilot 24/7.
This strategy works because:
- It has low overhead and high margins.
- You don’t need to be an expert or influencer to get started.
- It’s scalable and system-based—you can grow without trading time for money.
And it’s perfect for content creators, side hustlers, or anyone ready to monetize their knowledge without dealing with physical products or client work.
Step-by-Step Breakdown
Step 1 – Pick Your Niche and Problem
Start with your own knowledge, skills, or experiences. What do you know how to do that someone else might struggle with? That’s your niche.
Then narrow it down to a specific problem. For example:
- Fishing → “How to choose the right lure for lake fishing.”
- Weddings → “How to plan a wedding on a $5,000 budget.”
- Real estate → “How to stage a home with zero experience.”
🔑 Tip: The smaller the problem, the faster the result—and the easier it is to sell.
Step 2 – Create a Low-Ticket Digital Product
Your first offer should be simple, specific, and low-cost. Aim for a $7–$17 price point, what we call an “impulse buy.”
Some great beginner product formats:
- Canva templates (e.g., Instagram Story templates)
- Workbooks and planners (these convert better than eBooks!)
- Budget trackers or Excel sheets
- Wedding table number designs or printable itineraries
Remember: digital products don’t need to be complex. You can build your first one in a weekend.
Step 3 – Choose Where to Sell It
You have several options:
- Gumroad – Easy to use and beginner-friendly.
- Etsy – Great for printables and templates but requires SEO.
- Your own funnel (via GoHighLevel, Systeme.io, etc.) – More profit, more control.
Once the product is ready, upload it to your platform of choice, connect it to a payment processor like Stripe or PayPal, and automate the delivery.
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Step 4 – Create Content That Attracts the Right People
Now you need traffic.
There are two paths:
- Organic (free) – YouTube, TikTok, Twitter. Build trust and attract buyers over time.
- Paid ads – Facebook or YouTube ads. Faster but requires budget and testing.
In both cases, your content should speak directly to the pain point your product solves. Use titles like:
- “10 Ways to Save Money on Your Wedding”
- “The #1 Mistake New Fishermen Make”
- “How I Planned a Trip to Chicago Without a Travel Agent”
Add a simple call to action that leads to your sales page.
Step 5 – Build a Simple Sales Funnel
Create a landing page that:
- Highlights the pain point.
- Introduces your solution.
- Offers your product at an “easy yes” price point.
You can use a tool like Gbolt Systems to do this. Make sure to capture emails so you can follow up and offer additional support or future products.
How This Makes You Money
Here’s the real power of a digital product business:
✅ High profit margins – A $7 product can net you $6+ in pure profit.
✅ Automation – Products are delivered instantly.
✅ Scalability – Sell once, earn over and over again.
✅ Email list growth – Every buyer is a future customer.
Once you’ve made a few sales, you can upsell a higher-ticket course, affiliate product, or coaching package. You can even turn your system into a membership, like the Platform-Proof Profits Membership.
Your first product becomes the foundation for a long-term digital income system.
Final Thoughts + What to Do Next
A digital product business is one of the fastest ways to start making money online—without relying on clients, followers, or algorithms.
To recap:
- Pick a niche you already know something about.
- Identify a small, urgent problem and solve it with a low-ticket product.
- Market it with simple content.
- Automate delivery and build your list.
With consistency and the right strategy, this $7–$17 product could become a $300/day digital income engine.
📥 Grab the free blueprint here to shortcut your success.
🚀 Or join the Platform-Proof Profits Membership and get access to templates, systems, and weekly support to help you launch.