Every year, millions of parents scramble to find the right way to celebrate their kid’s graduation. During the 2020 season, that scramble looked different: instead of packing into a field house, families decorated their cars, lined up in neighborhoods, and drove through cheering. The cars were covered in window paint, banners, balloons, and graduation kits — and every parent buying those decorations started their search somewhere. A large share of them started on Pinterest.
That moment of discovery is exactly where Alston spotted an income opportunity. When buyers are already on a platform looking for ideas, you do not have to convince them to want something. You just have to meet them where they are, point them at the right product, and collect a commission when they buy. This post breaks down the exact method he demonstrated: finding the trend, building the Pinterest pin in Canva, linking to Amazon products through Amazon Associates, and posting it to a board where motivated buyers will find it.
What You’ll Walk Out With
- A clear picture of why Pinterest buyers convert better than most other social media traffic
- How to find graduation car decoration products on Amazon worth promoting
- How to sign up for Amazon Associates and generate an affiliate link for any product
- A step-by-step walkthrough for building a Pinterest pin in Canva — from blank canvas to published board
- The SiteStripe Chrome extension that speeds up affiliate link generation directly on Amazon
- Why this method works for any seasonal or trending product, not just graduation decorations
- How to use the free Platform Proof Finder to figure out which online income model fits your actual situation
Why Graduation Car Decorations Are a Pinterest Gold Mine
Graduation car parades became a real phenomenon in 2020. When large gatherings were off the table, schools, families, and community groups invented a workaround: decorate the cars and drive through. Neighborhoods lit up with painted windows, balloons, LED lights, and banners. Parents who had never thought about car decoration before were suddenly searching for exactly what to buy, how to apply it, and what looked best on a vehicle.
Pinterest is not a place where people passively kill time. Users open Pinterest because they are planning to do something. They are searching for ideas because they have already decided to act — they just need specifics. That is a fundamentally different mindset than someone scrolling through a social feed, and it makes Pinterest traffic convert into actual purchases at a rate most platforms cannot match.
When Alston searched “decorate car for graduation parade” on Pinterest, he found pages of pins showing decorated vehicles. Every one of those searches represented a person who was probably about to buy something. If your pin shows up in that search and links the viewer to a product on Amazon, you get paid when they click through and complete a purchase. No inventory. No shipping. No customer service calls. That is the core of the Amazon Associates affiliate model, and graduation season is one of the clearest examples of it working in real time.
What Affiliate Marketing Actually Means in Practice
Affiliate marketing is simpler than most people make it sound. You find a product someone else is selling. You get a unique link that tracks when buyers come from you. You share that link somewhere people are already looking. When they buy, you receive a commission — on Amazon this is typically somewhere between 1% and 10% depending on the product category.
What makes Amazon Associates specifically useful for this strategy is the size of the catalog. Just about anything a parent might want to put on a graduation car — chalk markers, decals, car magnets, balloon kits, graduation banners — is on Amazon. The buyer probably already knows Amazon, trusts it, and has their payment information saved. The friction between clicking your Pinterest pin and completing a purchase is as low as it gets in e-commerce.
Alston pulled up a search for “car decorations for graduation parade” on Amazon and found products immediately. One example he highlighted was a premium liquid chalk marker set — exactly the kind of product a parent would use to write “Class of 2020” across a back windshield. That is the type of item you want to promote: specific, affordable, solves an obvious problem, and ships fast. Buyers are not sitting on a complex decision. They see the product, recognize it is what they need, and click buy.
Step 1 — Search for Products on Amazon
Start at Amazon.com and search terms that match your trend. For graduation car parades, strong search terms include “car decorations for graduation parade,” “graduation car kit,” and “graduation window decals.” Browse results and look for products with solid review counts, reasonable price points (items in the $10 to $50 range tend to convert well because buyers do not overthink the purchase), and clear product photos you can reference when building your Canva pin.
You do not need to buy the product yourself to promote it. You are acting as a pointer — someone who helps a motivated buyer find what they are already looking for. Pick two or three products to start so you are not putting everything behind a single pin. Each product can become its own pin, which gives you more chances to appear in Pinterest searches and more data about which product categories convert for your audience.
Step 2 — Sign Up for Amazon Associates
Amazon Associates is Amazon’s affiliate program. The signup page lives at affiliate-program.amazon.com and joining is free. During signup you will provide information about where you plan to promote products — in this case, Pinterest. You do not need a large following or an established website to get approved. Amazon looks for genuine intent to promote products responsibly.
Once approved, you get access to a dashboard where you can search for any product and generate your unique affiliate link. That link is what goes into your Pinterest pin. When someone clicks it, Amazon’s system records that the referral came from you. If they purchase within 24 hours — even if they end up buying a completely different product while browsing Amazon — you still earn a commission on whatever they bought during that session. That 24-hour cookie window is one of the underrated advantages of the Amazon Associates program.
Alston also mentioned the SiteStripe Chrome extension as the faster path. After installing it, you will see an Amazon Associates toolbar appear at the top of every Amazon product page while you are logged into your Associates account. You can copy a shortened affiliate link directly from that toolbar without navigating back to the dashboard. For someone building pins across multiple products in a single session, that time savings adds up quickly.
Step 3 — Build Your Pinterest Pin in Canva
Canva is a free design tool available at canva.com. When you open it and search for “Pinterest pin,” it presents you with the correct canvas dimensions automatically — the standard for Pinterest is 1000 x 1500 pixels, and Canva’s template already has that set. You do not need design experience. The point is to make something that stops a scrolling user and makes them want to tap in for a closer look.
Alston walked through his exact process on screen. He started with a blank Pinterest pin template and typed text along the lines of “Let’s Celebrate 2020 Graduates Together.” Then he sourced a photo of a decorated graduation car and dragged it onto the canvas. He adjusted the sizing, matched some colors from the photo using Canva’s color picker, and added simple decorative elements from Canva’s built-in library to give the pin more visual energy. The whole process from blank canvas to downloadable image took just a few minutes.
When sourcing photos for your pin, be careful about copyright. Alston pointed out that you can look for images on social networks like Facebook and Instagram where people have publicly shared their own decorated cars, or use free stock image sites like Unsplash. The safest long-term approach is to use Canva’s built-in stock images, which are licensed for commercial use within Canva designs. One copyright issue is not worth the hassle when free and properly licensed alternatives are readily available.
Once the design is finished, click Download in Canva and save it as a PNG. That file goes on your desktop, ready to upload to Pinterest. PNG keeps the image quality high, which matters because blurry or compressed pins perform worse in Pinterest’s feed.
Step 4 — Post the Pin to Pinterest with Your Affiliate Link
If you do not have a Pinterest account yet, create one — and Alston specifically recommended signing up for a business account rather than a personal one. Both are free, but business accounts give you access to Pinterest Analytics so you can see impressions, saves, and outbound clicks on each pin. That data becomes important once you start posting regularly and want to know which pin styles and product categories are actually driving traffic.
To create a new pin, click the plus sign in your Pinterest dashboard and select “Create a pin.” Drag your Canva PNG into the upload area. Then fill in three fields:
Title: Make it searchable. Alston used something like “Best Decoration for Graduation Parade.” Think about what a parent would type when looking for ideas. Pinterest functions partly like a search engine, so your title text contributes directly to whether your pin surfaces in results.
Description: Explain what the pin is about and what the reader will get from clicking through. Alston wrote something like: “Check out the latest decals for 2020 car graduation. Let your car stand out among the crowd with this car graduation kit.” Short, specific, and tied to what the buyer already wants to accomplish.
Destination link: This is your Amazon Associates affiliate link. Paste it into the destination URL field so that when someone clicks your pin image, they land directly on the Amazon product page. That click is tracked by Amazon’s system. That purchase earns you the commission.
After publishing, Pinterest will prompt you to assign the pin to a board. Boards are themed collections — think of them like organized folders. Alston created a board called “2020 Car Graduation” and posted his pin there. The board name and category help Pinterest understand what your content is about, which influences how the algorithm serves your pins to people searching relevant terms.
Not sure which online income model is the right starting point for you?
The Platform Proof Finder asks a few quick questions and matches you to the approach that fits your actual skills and schedule. Try it free at finder.platformproof.com.
The Full Workflow From Zero to Published Pin
Here is the complete sequence in order so you can run through it yourself without backtracking:
- Search Amazon for a trending or seasonal product. Identify two or three items worth promoting and note their product URLs.
- Sign up for Amazon Associates at affiliate-program.amazon.com (free). Wait for approval — typically arrives within a day or two.
- Install the SiteStripe Chrome extension from the Chrome Web Store and log into your Associates account. This puts an affiliate link toolbar on every Amazon product page.
- Visit each product page on Amazon and copy the SiteStripe affiliate link. Save these links somewhere accessible while you build your pins.
- Open canva.com and start a Pinterest pin template. Add a clear headline, find a relevant image using Canva’s stock library or a free site like Unsplash, and add simple decorative elements to make the pin visually interesting. Download as PNG.
- Create or log into a Pinterest business account. Click the plus sign and select Create a pin.
- Upload your Canva PNG, write a searchable title, add a description that speaks to what the buyer wants, and paste your Amazon affiliate link as the destination URL.
- Assign the pin to a relevant board. Create one if needed, using a clear and searchable board name.
- Repeat for each product. Build the habit of creating five to ten pins per session rather than one — each pin is another chance to show up in a Pinterest search.
Honest Drawbacks of This Approach
This method is real and it works, but it has genuine limitations worth understanding before you put serious time into it.
Pinterest organic reach is not instant. New accounts with no followers and no history are not going to see meaningful traffic on day one. Pinterest’s algorithm takes time to understand what your content is about and who to show it to. Budget two to four weeks of consistent posting before you can fairly evaluate whether a niche is working. One pin posted once is not a test.
Amazon Associates commissions are modest per sale. For most home decor or seasonal product categories, the commission rate is somewhere between 1% and 5%. On a $30 graduation kit, that is $0.30 to $1.50 per sale. To reach $100 per day consistently, you would need a real volume of clicks converting to purchases. That is achievable, but it requires a library of pins in front of genuine traffic — not five posts and a wait.
Trending topics have windows. Graduation season runs roughly from April through June. A Pinterest presence built around this specific niche will see traffic spike during that window and slow considerably the rest of the year. The good news is that the method transfers directly to other seasonal niches: back-to-school supplies, Halloween costumes, Valentine’s Day gifts, Christmas gifts. Each season gives you a fresh window to build new pins around new products and bank commissions during the buying surge.
Image sourcing requires careful habits from the start. Using someone else’s photo without permission creates real legal risk. Build the habit of using Canva’s licensed stock images, free sites like Unsplash, or your own photos. It takes slightly longer initially but removes a meaningful problem.
Why This Method Works Beyond Just Graduation Season
The mechanics Alston demonstrated — find a trend, build a pin in Canva, attach an Amazon affiliate link, post to a Pinterest board — are not specific to graduation car decorations. The same process works for any product category where buyers are searching Pinterest for inspiration before they purchase.
Think about birthday party decoration ideas. Wedding centerpiece inspiration. Holiday home decor. Office organization products. Baby shower themes. Each of those categories has millions of Pinterest users opening the app with money in hand and a specific need in mind. You are not generating demand from scratch. You are serving demand that already exists by making the path from “I want this” to “I bought this” shorter and easier.
Alston noted in the video that graduation car parades were likely to stay popular from spring all the way through August — essentially the full graduation-to-back-to-school run. That is a meaningful window to build up a board, establish some algorithm history with Pinterest, and start seeing organic traffic arrive without spending anything on ads. Each additional pin posted is one more entry point for a buyer to discover your content through a search.
Find Your X
The Pinterest affiliate method Alston demonstrated is one path to building income online. But the right starting point depends on the skills and available time you already have. If you are not certain whether Pinterest, YouTube, a newsletter, or something else is the better fit for your situation, the Platform Proof Finder at finder.platformproof.com walks you through a short set of questions and matches you to the income model that actually fits. It is free and takes about two minutes to complete.
Frequently Asked Questions
Do I need a website to use this Pinterest affiliate method?
No. The method Alston demonstrated uses Pinterest as the traffic source and Amazon as the destination. You do not need a blog or personal website in the middle. Your Pinterest pin links directly to the Amazon product page through your affiliate URL. Some affiliate marketers eventually build a website to capture email subscribers or rank in Google, but that is a separate step — not a requirement to start.
How long does Amazon Associates approval take?
Most applications are reviewed within one to three business days. Amazon requires applicants to make at least three qualifying sales within their first 180 days, or the account may be closed. That is a real deadline, so once approved, start promoting products and driving actual clicks rather than letting the account sit idle.
What commission rate does Amazon pay for graduation or home decor products?
Amazon’s commission rates vary by category and change periodically. Home improvement, tools, and home decor categories have historically paid around 3% to 8%. Party supplies and seasonal items fall into general categories that often sit in the 3% to 5% range. Check the current Amazon Associates fee schedule in your dashboard for exact rates before you start, since Amazon does adjust these from time to time.
How many pins should I post per day to see results?
There is no single correct number, but consistency matters more than quantity. Most Pinterest creators who build meaningful affiliate income post between five and fifteen pins per day across their boards — mixing fresh pins with repins of older content. Starting with five fresh pins per day is a reasonable and sustainable target while you are still building your library and learning which product categories generate clicks for your audience.
Can I use a personal Pinterest account or do I need the business account?
You can technically use a personal account, but a business account is the better move. Business accounts are free and add access to Pinterest Analytics, which shows you how many people see each pin, how many save it, and how many click through to the destination URL. Without that data you are operating blind. The business account also makes it easier to run Promoted Pins (Pinterest’s paid advertising) if you ever want to scale a working niche faster.
What happens if someone clicks my affiliate link but does not buy right away?
Amazon’s affiliate tracking cookie lasts 24 hours from the moment someone clicks your link. If that person returns to Amazon within that window — even to buy a completely different product — your account gets credit for the purchase. If they do not buy within 24 hours and come back later through a different path, your cookie has expired and you would not receive the commission. That 24-hour window is the main limitation of Amazon Associates compared to some other programs that offer 30 or 60-day cookies.
Is placing Amazon affiliate links on Pinterest against Pinterest’s terms of service?
Pinterest has permitted Amazon affiliate links on pins for years and many creators use them without issue. That said, Pinterest’s policies can change, so it is worth checking Pinterest’s current guidelines on affiliate links before you start. The main rule has consistently been that you must disclose affiliate relationships — meaning your pins should make clear that the link is an affiliate link, typically with a note like “contains affiliate links” in the pin description.
How do I know if my pins are actually generating clicks and commissions?
Pinterest Analytics (available in your business account) shows outbound click data per pin, so you can see which pins are sending traffic to Amazon. On the Amazon side, your Associates dashboard shows click reports and earnings reports with a 24-hour delay. Matching Pinterest click data to Amazon earnings helps you identify which product types and pin styles are converting so you can build more of what works and stop creating what does not.
Read Next
This Pinterest method is built on affiliate marketing fundamentals. If you want to understand the full picture of how affiliate marketing works and how to build it from nothing, the breakdown below goes deeper into the mechanics and the platforms where it is working right now.
How To Start Affiliate Marketing For Free (Make Money Online This Week)
Sources
- Alston Godbolt, “Make $100 Per Day With Car Decorations For Graduations and Pinterest,” YouTube, https://youtu.be/jAQT1O_06b4
- Amazon Associates program: affiliate-program.amazon.com
- Canva design tool: canva.com
- Unsplash free stock photos: unsplash.com
- Pinterest business accounts: business.pinterest.com
Related Reading
- 5 Easy Ways to Make Money on Pinterest in 2025
- 5 Pinterest Side Hustles That Can Make You $10K/Month (Without Being an Influencer)
- How to Make Money on Pinterest with ChatGPT-4 Images
- How to Start a Pinterest Affiliate Business with AI (Step-by-Step Guide)
Helping 1 million working adults make their first $3,000 online with the skills they already have. Alston Godbolt, Platform Proof.