My Lead Gen Secret Review 2023: I Bought It, Here’s What I Found

A service promises you 100 fresh email leads every single day for thirty dollars a month. You don’t have to run ads. You don’t have to build a funnel from scratch. You just sign up, log into the back office, start sending emails, and wait for the money to roll in. That pitch is exactly what My Lead Gen Secret sells, and Alston Godbolt bought it for the first episode of his “I Bought It” series, where he purchases real online business tools, tests them against actual numbers, and tells you what he found.

This review covers the real price, the actual open rate after 100 emails were sent, the stats discrepancy that came up inside the platform, the serious question about where these leads actually came from, and an experiment Alston set up to test his theory about lead quality. He also shares what happened the last time he used My Lead Gen Secret two years ago. If you are considering buying this service, read every section before you spend a dollar.

What You’ll Walk Out With

A clear breakdown of what My Lead Gen Secret is and what it actually does
The full price structure, including the setup fee and monthly charge
Alston’s real open rate and why the numbers inside the platform didn’t match his independent tracking
Why the source of a lead matters far more than how many you receive each day
The experiment Alston ran to test whether these leads are just other people who signed up for My Lead Gen Secret
What happened two years ago when Alston used this service and sent traffic to a seven dollar course
Who the people are who actually report success with My Lead Gen Secret and what they’re really doing to get it
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What Is My Lead Gen Secret?

My Lead Gen Secret is a subscription-based lead service. You go to myleegenesecret.com, sign up, pay a one-time thirty dollar setup fee, and then pay thirty dollars every month after that. In exchange, the service sends one hundred new email leads to your back office every single day. Those leads come with a first name, a last name, and an email address. The sales page is straightforward and Alston describes it as basic but not a problem.

The idea behind the service is that it targets people who are just getting started with an online business. They don’t have a following yet. They don’t have a list. They need a way to build momentum, and My Lead Gen Secret positions itself as that solution. Inside your back office you use their built-in mailing system to send emails to your daily leads. The theory is that you write compelling emails, those leads click through, and you earn commissions or sales from whatever you are promoting.

Alston is quick to point out that building an email list is genuinely valuable. He talks about it regularly because if every social media platform disappeared tomorrow, a real email list is the one asset you could rely on to rebuild. The question is not whether email marketing works. The question is whether the leads this service provides are good enough to build anything meaningful.

The Price Breakdown

The cost structure for My Lead Gen Secret is two parts. First, a thirty dollar setup fee that is charged once. Second, a thirty dollar monthly charge that continues until you cancel. For that sixty dollars in your first month, and thirty dollars every month after, you receive one hundred leads per day. At thirty dollars a month that works out to roughly one cent per lead if you do the math across a full month of deliveries.

At face value that sounds affordable. One cent per lead is extremely low compared to what paid advertising costs. The problem, as Alston explains, is that the price per lead only matters if the leads are worth anything. A thousand low-quality leads are not better than ten high-quality leads. The cost-per-lead number becomes meaningless once you dig into who these people actually are and why they are on the list.

The Back Office and What Alston Found Inside

Alston walked through the My Lead Gen Secret back office on screen. When he clicked on his home dashboard, it showed that he had received one hundred leads. He could see basic statistics for his email activity. He ran through what the mailing system looks like and pointed out one rule that you need to take seriously if you ever sign up: do not download these leads and import them into a third-party email platform like GetResponse. Alston says your account will be shut down faster than you could blink if you do that. The leads are meant to be emailed only through My Lead Gen Secret’s own internal mailing system.

For his test, Alston decided not to promote My Lead Gen Secret itself. He wanted a clean experiment. Instead, he set up a promotion for a mini course he had previously sold using Facebook ads. That course is priced at seventeen dollars. It performed well when he ran paid traffic to it, so he stopped running those ads and redirected his daily My Lead Gen Secret leads toward that same course. His goal was to see whether a set of cold leads he did not generate himself could convert on a real offer.

The Open Rate: 100 Emails Sent, 5 Percent Open

After sending his first batch of one hundred emails through the My Lead Gen Secret mailing system, Alston looked at the stats the platform showed him. The number that jumped out was the open rate: five percent. Out of one hundred emails sent, five people opened the email. That is a five percent open rate.

For context, industry email benchmarks vary by niche, but a healthy open rate for a warmed list typically sits somewhere between twenty and forty percent. Cold email campaigns run lower, often in the ten to fifteen percent range when the list is well-targeted. Five percent is well below what you would hope for, even from a cold list, and Alston flags this clearly.

The situation gets more complicated when Alston compares the platform’s numbers against his own independent tracking through ClickFunnels. The My Lead Gen Secret dashboard said five people opened his email. But when he checked where those people actually landed, his ClickFunnels data showed four people, three unique visitors. The numbers do not line up, and Alston notes this discrepancy directly. He says the statistics simply don’t add up yet, and this raises a real question about how reliable the reporting inside My Lead Gen Secret actually is.

The Biggest Concern: Nobody Knows Where These Leads Came From

The open rate is a problem, but Alston says the lead source is the bigger issue. You receive one hundred leads per day. You get a first name, a last name, and an email address. What you do not get is any information about how My Lead Gen Secret collected those leads, where those people originally signed up, what topic they were interested in when they gave over their email, or whether they have any interest in online business, affiliate marketing, or anything you might be promoting.

Alston walks through what this means practically. Suppose only ten percent of the leads are genuinely interested in affiliate marketing. Suppose twenty percent of them came to some form originally to learn about Amazon FBA. You do not know. You are sending everyone the same email about the same offer, and you have no way to segment, target, or filter because the platform gives you no information beyond names and email addresses.

There is a potential workaround where you send an initial email designed to move people onto your own managed list, where you can then place them into a proper email sequence. But Alston points out that you would have to do that manually every single day, because new leads arrive daily and there is no automated connection from My Lead Gen Secret to a real email platform. And even if you managed that process, you still would not know who these people are going in.

The Pyramid Theory: Are These Leads Just Other My Lead Gen Secret Subscribers?

Alston has a theory about where the leads actually come from, and he designed a specific experiment to test it. His theory is that the people on the My Lead Gen Secret lead list are other people who subscribed to My Lead Gen Secret. Think about it from a structural perspective. Thousands of people sign up for a service that promises leads. To generate those leads, the service needs a source. If the source turns out to be the subscriber base itself, you have a situation where subscribers are emailing other subscribers, and everyone is effectively on each other’s lists.

Alston calls this feeling like a pyramid of some sort, or almost like a bait and switch. He has not confirmed it, but the pattern matches what he has observed. The people who report the most success with My Lead Gen Secret are people who promote My Lead Gen Secret to their existing YouTube audiences, their personal email lists, and other bloggers. They are not reporting success from the fresh daily leads themselves. They are earning affiliate commissions by recruiting other subscribers into the service.

To test his theory, Alston created a brand new email address that he uses only as a lead on the My Lead Gen Secret list. If that inbox starts receiving emails about making money online or starting an online business, that is strong evidence that the leads on his list are other My Lead Gen Secret users who are emailing the lead list from inside the platform. At the time he recorded this video, that inbox had not received any make-money emails yet, only administrative emails from the My Lead Gen Secret team itself. But the test is ongoing and he planned to report back.

Using ChatGPT to Write the Emails

One part of Alston’s test that stands out is his use of ChatGPT to write the daily emails. His goal was to make the experiment as hands-off as possible. He asked ChatGPT to take on the role of an expert copywriter and email marketer, then had it write emails using the Problem-Agitate-Solve method. That copywriting framework identifies a problem the reader has, agitates it by digging into why the problem is painful, and then offers a solution.

Using AI-written emails removes one more variable from the experiment. Alston is not trying to see whether he can write better copy than average. He is trying to see whether these leads, sent any reasonable email with a clear offer, will convert at all. If leads written by a solid AI copywriting prompt at a seventeen dollar offer still produce almost no results, the problem is the leads, not the copy.

What Happened Two Years Ago When Alston Used This Service Before

This is not the first time Alston has tested My Lead Gen Secret. He had the service approximately two years ago, when it was relatively new. At that time, he promoted a seven dollar course to his daily leads. The results were very few sales. He describes it directly: very few sales out of a seven dollar offer. That result is part of why he is skeptical going into this 2023 test.

What did work for him during that earlier period was completely separate from the leads themselves. He promoted My Lead Gen Secret as an affiliate through YouTube videos and through his personal email list. That worked. He earned commissions by reviewing the service and sending his already-warm audience through an affiliate link. The daily leads the service gave him produced almost nothing. His own built audience produced actual results.

That is a significant pattern. If the leads themselves do not convert but promoting the service to your existing audience does, then My Lead Gen Secret is essentially a platform where success comes from recruiting new subscribers, not from marketing to the leads the platform provides. Alston is not making that accusation definitively, but he names the pattern clearly and says it shapes his current expectations for the test.

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Three Questions to Ask Before Buying Any Email Lead Service

Whether you are looking at My Lead Gen Secret or any other service that sells you access to a list of email addresses, these three questions will help you evaluate whether it is worth your money before you spend it.

Where exactly did these leads come from? A legitimate lead service should be able to tell you the source. If they cannot tell you whether the leads opted in for information about online business, health products, or something else entirely, you cannot market to them effectively. Anonymous leads are rarely valuable leads.
What is the open rate for other users promoting non-affiliated offers? Ask specifically about results from users who are NOT promoting the lead service itself. Many platforms show inflated results because their most active affiliates promote the platform to other platform users, which creates a closed loop. Results from outside that loop are the ones that matter.
Can I use my own email platform to follow up? If the answer is no, that is a serious limitation. A lead you cannot move into your own managed sequence is a lead you will never be able to properly segment, tag, or automate for. Any service that locks you into their internal mailing tool is limiting your ability to build an actual business asset.

Honest Drawbacks of My Lead Gen Secret

Alston goes into this test without a conclusion yet, but based on the first round of data and his previous experience, the drawbacks worth naming clearly are as follows.

The open rate in the first send was five percent. That number is low for a cold list and very low if you are comparing it to what you would expect from a list you built yourself through content or paid ads. A five percent open rate on one hundred emails means five people saw your message. If even one of those five clicks through, your click rate is one percent or below, which makes converting to a seventeen dollar sale extremely unlikely at scale.

The reporting inside the platform does not match independent tracking. Alston used ClickFunnels alongside the built-in stats. The numbers came back different. That kind of discrepancy is a problem because you need accurate data to make smart decisions about what to keep doing and what to stop. If the platform’s own stats cannot be verified against an outside tool, you are operating blind.

You cannot use these leads in your own email platform. This is a hard constraint. If you try to import My Lead Gen Secret leads into GetResponse, your GetResponse account gets shut down. That limits your ability to build any lasting relationship with these contacts. You are dependent on the My Lead Gen Secret mailing system for as long as you continue paying for the service.

The pattern of success does not come from the leads. Every person Alston identifies as having success with My Lead Gen Secret has that success from promoting My Lead Gen Secret, not from marketing their own offer to the daily leads. That is a meaningful distinction. It suggests that the actual product you are buying is not email leads. You are paying for access to a commission structure where you earn by recruiting others into the same service.

The lead source remains unknown. Alston’s pyramid theory has not been confirmed yet as of this video, but his test is designed to surface the answer over time. If the leads are other subscribers, the entire premise of the service changes dramatically.

Find Your X

My Lead Gen Secret is one approach to building an email list and generating online income. It may work better for some people than others, depending on what you are promoting and how comfortable you are with the uncertainty around lead quality. But it is far from the only path available to someone who wants to make their first real money online.

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Frequently Asked Questions

What is My Lead Gen Secret?

My Lead Gen Secret is a subscription service that delivers one hundred email leads to your account every day. You pay a one-time thirty dollar setup fee and then thirty dollars per month. You access the leads through a back office and email them through the platform’s built-in mailing system. The service positions itself as a tool for people who want to build an email list without running ads or creating content.

How much does My Lead Gen Secret cost?

The cost is thirty dollars for a one-time setup fee, then thirty dollars every month. Your first month therefore costs sixty dollars total. If you stay subscribed, every month after is thirty dollars. You receive one hundred leads per day in exchange for that monthly payment. There is no free trial mentioned in Alston’s review.

What open rate should I expect from My Lead Gen Secret?

In Alston’s test, after sending one hundred emails to his leads, the platform showed a five percent open rate, meaning five people opened the email. That is below what you would typically expect even from cold outreach to a targeted list. Alston also found that the number did not match what his independent ClickFunnels tracking showed, which adds another layer of uncertainty to the reported figures.

Are the leads from My Lead Gen Secret real people?

The leads do include real names and email addresses, but Alston raises the critical question of who these people actually are. The service does not tell you where the leads came from, what they originally opted in for, or what topics they are interested in. Alston’s working theory is that many of these leads are other My Lead Gen Secret subscribers, which would mean you are essentially emailing people who are also trying to sell to you. He ran a test to evaluate this theory but had not yet confirmed or disproven it at the time of the video.

Can I import My Lead Gen Secret leads into GetResponse or another email tool?

No. Alston is clear on this point: if you download the My Lead Gen Secret leads and import them into a platform like GetResponse, your GetResponse account will be shut down. The service requires that you email these leads only through its own internal mailing system. This means you cannot build a proper segmented email list from these leads or use any advanced automation features from an outside email service provider.

Is My Lead Gen Secret a scam?

Alston does not call it a scam. He calls himself skeptical. The service does deliver leads and does provide a mailing system. Whether those leads produce meaningful results is a separate question. His previous experience two years ago produced very few sales from a seven dollar offer, and his current test is ongoing. The pattern he observes, where success stories come from promoting the service rather than from the leads themselves, is worth noting before you buy.

Who actually makes money with My Lead Gen Secret?

Based on what Alston has seen, the people who report meaningful income from My Lead Gen Secret are promoting the service itself as affiliates. They make videos about it on YouTube, email it to their personal lists, and write about it for their audiences. The commission from recruiting new subscribers is where the reported results come from. Success from marketing an unrelated offer to the daily leads is much harder to find documented examples of.

Should a beginner try My Lead Gen Secret?

Alston says it is ideally positioned for people who are just starting out and have no following yet. That is the sales page’s own target audience. But his honest assessment is skeptical. If you are a beginner, sixty dollars in your first month is real money, and a five percent open rate to an unknown audience is not a strong foundation. Building your own list, even slowly through content or small paid tests with a clearly defined audience, gives you more control and more information about who you are actually talking to.

Sources

My Lead Gen Secret official site: myleegenesecret.com (reviewed by Alston Godbolt, 2023)
Alston Godbolt YouTube channel: “I BOUGHT IT! My Lead Gen Secret Review 2023 | Make Money Online” (https://youtu.be/C6w22ZX1lxE)
Platform Proof Finder: finder.platformproof.com
Problem-Agitate-Solve (PAS) copywriting framework, commonly referenced in direct response marketing training