Building an online business takes patience, experimentation, and a lot of persistence. When I started my Project 24 journey with Income School, I wanted to document the process — the wins, the struggles, and everything in between — to help others see what it’s really like to start from zero.
In this blog post, I’ll break down my progress after several months of implementing Project 24, juggling multiple blogs, and launching a web hosting startup. You’ll see how I balance these ventures, the strategies I’ve tested, and the lessons I’ve learned so far on the road to building a sustainable online income.
What Is Project 24 and Why I Joined
Like many creators, I discovered Project 24 after binge-watching YouTube videos about passive income and affiliate marketing. The program, created by Jim and Ricky from Income School, promises a clear, ethical roadmap to replace your full-time income within 24 months.
What stood out to me was their approach — no shady backlinks, spam tactics, or clickbait funnels. The entire system is built on publishing genuine, helpful content that earns through ad revenue and affiliate commissions over time.
Their core strategy:
- Build one niche website.
- Publish 30 blog posts and 10 YouTube videos.
- Move on to your next site and repeat.
- Continue scaling by publishing more content consistently.
That structure gave me clarity and a plan to follow — something I desperately needed after trying random online business models with no real direction.
The Two Businesses I’m Building
Right now, I’m building two complementary online businesses:
- A Portfolio of Blogs – My goal is to create several content sites that earn through affiliate marketing, display ads, and digital products.
- A Web Hosting & Design Business – This is my active income stream, helping local businesses get online while I grow my passive income assets.
Let’s break down each one.
My Blogging Journey So Far
When I started, I launched four niche sites. Each covers a different topic, but my strategy follows the same blueprint: publish valuable, search-focused content that solves problems people are actively Googling.
Here’s where each site stands:
- Site #1: 56 blog posts and 15 YouTube videos (my main focus).
- Site #2: Around 30 posts in a slower niche.
- Site #3: 10 posts — a competitive niche that’s harder to rank in.
- Site #4: 4 posts — newer, non-evergreen niche that will need ongoing updates.
I also hired a writer who’s part of Project 24 to help me scale content production. He covers one subtopic of the niche while I handle the other. This teamwork keeps the publishing consistent, even when life gets busy.
💡 Lesson learned: Publishing consistently is more important than chasing perfection. You can always update and improve posts later.
What Project 24 Has Taught Me About Affiliate Marketing
Before joining Project 24, I tried just about everything:
- Posting affiliate links on social media
- Creating Udemy courses
- Making random YouTube videos hoping for clicks
Each method produced small results — a few dollars here and there — but none were scalable or sustainable. For example, affiliate posting on social media felt like running on a hamster wheel: constant posting, constant engagement, and no long-term traffic.
With Project 24, I learned that SEO-focused content compounds over time. A well-written blog post can bring traffic for months or even years, unlike social posts that disappear in hours.
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👉 Join the Platform-Proof Profits Membership, where you’ll get templates, automation tools, and strategies to turn your content into predictable income streams.
Traffic Growth and Monetization
As of now, my main site is generating steady, modest traffic. I’ve earned about $1.20 through Google AdSense, and while that might not sound like much, it represents something important — proof of concept.
In Project 24, members call the first $5 earned “Pizza Day.” It’s the moment you realize the system works. My short-term goal is to hit Pizza Day on my main site. My long-term goal? Build a site with 500 blog posts that dominates my niche — essentially becoming the “ESPN” of that topic.
How I Promote My Blog Content
To boost traffic, I use a WordPress plugin called Blog2Social, which automatically shares new posts across social media platforms like:
- Facebook Pages
It helps keep my content in circulation, especially when I don’t have time to manually post everywhere. Each new blog gets syndicated within seconds — a small automation that saves hours per week.
Lessons from Trying Other Income Streams
Before settling on blogging, I experimented with other digital income models:
1. Udemy Courses
I created online courses, but discovered they weren’t as passive as promised. You constantly have to update material and market aggressively because new instructors launch similar courses daily.
2. Social Media Affiliate Links
While posting affiliate links can work short-term, it requires constant activity and doesn’t scale well. Without viral momentum or an existing audience, your reach remains limited.
3. YouTube Affiliate Marketing
Creating review videos for affiliate links got me views but very few conversions. The missing piece? A clear content strategy and SEO alignment — something Project 24 fixed by connecting video content directly to blog content.
Starting a Web Hosting and Design Business
While my blogs grow in the background, I’m also building a web hosting company called Revolt Web Services with my business partner, Rodney.
Our services include:
- Web Hosting & Domain Management
- WordPress Website Design
- Logo Creation & Branding
- Small Business Consulting
We originally targeted local restaurants but are now expanding to contractors, plumbers, and other service businesses that need affordable, managed websites.
How We Find Clients
One of the most powerful tools I’ve discovered is ReferenceUSA, a free business database accessible through many U.S. public libraries. It lists nearly every registered business along with contact info — perfect for prospecting local clients.
Here’s how I use it:
- Find businesses without websites.
- Mail postcards or business cards introducing our services.
- Follow up with a call to ask, “Did you get my postcard?” — which turns a cold call into a warm one.
Even one client from this method pays for the entire postcard campaign.
Building for the Long Term
I’m playing a long game. While many chase fast money, I’m focused on building digital assets that pay long after the initial work is done.
My next big idea is launching a blog about AWS (Amazon Web Services). AWS is constantly evolving, meaning endless content opportunities — tutorials, service comparisons, and certification guides. It won’t be passive (since AWS changes so often), but it has long-term potential for digital products like courses and guides.
My Daily Routine for Building Two Businesses
Balancing a full-time job, family life, and two online businesses requires strict discipline.
Here’s my typical weekday schedule:
- 6 AM – 3 PM: Day job
- 3 PM – 8 PM: Family time
- 8 PM – Midnight: Blogging, SEO work, or web hosting client tasks
Consistency beats intensity. Working just a few focused hours nightly compounds massively over months.
Why I Believe in Project 24
Project 24 taught me something no other program did:
“Write helpful content, stay consistent, and give it time.”
No hype, no overnight riches — just clear steps and proven results from real creators.
Whether you’re a beginner or someone who’s tried every “make money online” idea out there, Project 24 gives you the structure, focus, and community you need to finally make progress.
Final Thoughts: The Road Ahead
This journey isn’t glamorous, but it’s real. I’m building something sustainable — a collection of blogs, a web hosting business, and a long-term income ecosystem that doesn’t depend on luck or algorithms.
If you’re starting your own Project 24 journey, remember:
- Progress will feel slow at first.
- Focus on publishing, not perfection.
- Don’t split your attention across too many shiny objects.
Success comes from compounding effort, not overnight hacks.
💡 Next Step:
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👉 Join the Platform-Proof Profits Membership — get templates, systems, and weekly guidance to build platform-proof income through blogs, YouTube, and automation.