How to Promote ClickBank Products With ClickFunnels

Most people know you can pair ClickBank with email marketing, build a squeeze page, and send paid traffic at it. That part is not a secret. What fewer people know is that ClickFunnels gives you a second underused path: build an entire multi-page website inside your ClickFunnels account, add affiliate banner ads, embed a YouTube video, set up a popup to collect emails, and tie everything to a hoplink that tracks every conversion. That is exactly what this walkthrough covers, start to finish.

If you have a ClickBank account and a ClickFunnels account and you are still just slapping a hoplink in a social media post and hoping for the best, this breakdown will change how you work. The 12-minute affiliate system is the product used as the live example, and every step shown here is reproducible for almost any ClickBank offer in any niche. The two-week free trial for ClickFunnels is in the video description if you want to follow along without paying anything upfront.

What You’ll Walk Out With

A clear method for searching the ClickBank marketplace and filtering by gravity to find products that are actively converting right now
The specific things to check on an affiliate page before you commit to promoting any product
How to generate a hoplink with a tracking ID so you know exactly which campaign is producing sales
A step-by-step walkthrough of building a full website page inside ClickFunnels starting from a blank canvas
How to pull banner ads and product images from the affiliate page and wire them directly to your hoplink
How to embed a YouTube video on your ClickFunnels page to increase engagement without any hosting costs
How to set up an email capture popup so you can follow up with visitors who do not buy on the first visit
Not sure which affiliate method fits your actual skills right now? Try finder.platformproof.com to find out in a few minutes.

What ClickBank Is and How the Marketplace Works

ClickBank is an affiliate marketplace. Vendors list their digital products there, and affiliates sign up to promote those products in exchange for a commission on every sale they generate. Creating an account is free and takes roughly ten minutes. There is no application to wait on and no approval process for most products. You sign up, browse the marketplace, pick something to promote, and generate your unique affiliate link.

The most important part of the platform for affiliates is the marketplace itself. You reach it by clicking the Marketplace option in the dark navigation bar at the top of your ClickBank dashboard. Inside the marketplace, you will see a list of categories. Categories and niches mean the same thing here. The most popular categories are health, wealth, relationships, and technology. For this walkthrough, the focus is on the e-business and e-marketing section, specifically the affiliate marketing sub-category inside it.

Once you click into a sub-category, ClickBank displays a list of products along with several performance metrics. At this stage, the single most important action is to sort by gravity. Gravity is the metric that tells you a product has made real sales in the past few months. A high gravity score means real affiliates are actively earning commissions with that product right now. That is a better signal than a fancy sales page or a high commission percentage on its own, because gravity reflects actual market behavior rather than marketing promises.

Picking the Right Product: The Gravity Filter

When you sort by gravity in the affiliate marketing sub-category, the 12-minute affiliate system tends to appear near the top. That is the product used as the live example in this video, and it works well as a demonstration because it has active gravity, meaning real affiliates are making commissions on it right now.

The gravity filter is the starting point, but it is not the only thing that matters. A product with high gravity but a weak affiliate page is still a yellow flag. High gravity combined with solid affiliate support material is what you are actually looking for. Sort by gravity first to get a short list of candidates, then evaluate each candidate based on what its affiliate page contains.

A useful mental test before you decide to promote anything: would you feel comfortable recommending this to your mother? If the answer is no, move on. Your audience will sense when you are promoting something you do not actually believe in, and that erodes the trust you need for any kind of long-term income online. Stick to products you would genuinely tell a person you care about to try. That standard will serve you well no matter how long you do affiliate marketing.

Checking the Affiliate Page Before You Commit

Before you generate a hoplink, click the “Affiliate Page” button next to any product you are considering. This page is what the product creator built specifically for affiliates, and it tells you a great deal about how much they care about the success of the people promoting their product.

On a strong affiliate page, you will find several things. Look for banner ads in different sizes, because you are going to use these directly on your ClickFunnels pages. Look for email swipe copy that you can use as a starting point for your follow-up sequences. Look for eye-catching headlines you can borrow for your page headings. Look for product images you can save and use as visual content in your promotions.

The 12-minute affiliate system affiliate page includes all of these: multiple banner ad sizes, promotional email swipes, attention-grabbing headlines, and product images. When a vendor provides all of that, it signals that they want their affiliates to succeed because affiliate success is directly tied to their own revenue. That alignment is worth something.

If the affiliate page for a product is bare, with just a hoplink and nothing else, it means you will be doing all the creative work yourself. That is doable, but it is significantly harder, especially when you are just starting out. When you are new, pick products where the vendor has already built the promotional resources for you. There is no prize for doing things the hard way when an easier path to the same outcome exists.

Generating Your Hoplink and Adding a Tracking ID

Once you have chosen a product, click the Promote button on that product’s listing in the marketplace. ClickBank will ask for your account nickname, which is your unique identifier on the platform. Before you click Generate Hoplink, take thirty seconds to add a tracking ID.

The tracking ID is technically optional, but it is effectively required if you want to run your affiliate business intelligently. If you are running two, three, or four different campaigns promoting the same product at the same time, a tracking ID lets you see exactly which campaign is generating the sales. Without it, you get one aggregate number and no information about what is actually working. A simple label like “clickfunnels,” “youtube,” or “banner1” is all you need to start getting that clarity.

Once you click Generate Hoplink, ClickBank creates a unique URL tied to your account. When a visitor clicks that URL and completes a purchase, you earn the commission listed on the product’s marketplace entry. Copy this hoplink and keep it somewhere easy to access. You will paste it into multiple places on your ClickFunnels page, including banner ads, product images, and text links.

Building a ClickFunnels Page Step by Step

Most people think of ClickFunnels as a tool for building squeeze pages and simple sales funnels. That is accurate, but it undersells what the platform can actually do. You can build what functions like a full multi-page website inside a single ClickFunnels account, complete with a navigation header, multiple content pages, email capture, and affiliate links all in one place.

To get started, click Funnels in the left sidebar of your ClickFunnels dashboard. Then select Classic Funnels, then Choose Your Product. From the funnel type options, select Product Launch and give your funnel a name. “ClickBank” works fine as a label, or you can be more specific based on the product you are promoting.

Once the funnel is created, you will land on the default ClickFunnels page view. Go to the miscellaneous section and select a template. The specific template does not matter much because you are going to replace all of the default content anyway. Click Edit Page to open the visual editor.

In the ClickFunnels editor, every page is organized into four layers: sections, rows, columns, and elements. Sections are the large horizontal blocks that span the full width of the page. Only one section can occupy a given area on the screen. Inside each section you can have multiple rows. Rows can be divided into multiple columns side by side. Columns hold individual elements like text blocks, images, headings, videos, and buttons.

Start by deleting all of the default content from the template. Go to Sections, select Manage, and delete everything so you are working with a clean blank canvas. Set the background color of the page to white or another base color that fits the look you want. From this clean starting point, every element on the page will be something you intentionally added.

Adding a Navigation Header and Your Main Content

The first thing to build on a blank page is a navigation header. Add a new section, then add a one-column row inside it. Inside that column, add a paragraph element and change its text to whatever navigation links make sense for your site. “Home,” “About Us,” and “Contact Us” are a simple starting set. You can hyperlink each of those text labels to the corresponding pages in your ClickFunnels funnel or to any external URLs you want.

Change the background color of the navigation section to black or dark blue to make it stand out visually. Change the text color to white so it is readable against that dark background. This simple header alone makes your page look like a real website rather than a generic affiliate squeeze page. That difference matters because visitors make fast judgments about whether a site looks legitimate, and a navigation header signals that there is a real entity behind the page.

Below the header, add a new section with a one-column row and insert a heading element. Use a headline that addresses what your visitor actually wants. The example from the video is “Who Else Wants to Make Monthly Recurring Income?” which is borrowed directly from the 12-minute affiliate system affiliate page. You can adapt that to whatever product you are promoting by pulling a headline from the product’s own affiliate page.

Below the main headline, add another row and paste in introductory body text. If you have private label rights content related to your niche, it is a reasonable starting point, though you will want to rewrite it to sound like you before sending any traffic. Left-justify the text for readability. At this stage you have a header, a headline, and body copy. The page is starting to look like something real.

Adding Banner Ads and Product Images from the Affiliate Page

Go back to the affiliate page for the 12-minute affiliate system and scroll down to the banner ads section. Right-click one of the banner ad images and copy its image address. Back in your ClickFunnels page editor, add a new row with two columns. In the left column, add a paragraph element with some supporting text. In the right column, add a Custom HTML element.

Open the source code view for the Custom HTML element and paste in the image tag from the banner ad. Wrap the image tag in an anchor tag that uses your hoplink as the href. Set the link to open in a new tab. When a visitor clicks the banner, they go directly to the offer without leaving your page. Save the element and preview the page to confirm the banner shows up correctly.

For the product image, go back to the affiliate page and right-click one of the product images. Save it to your desktop. Back in ClickFunnels, add a new row below your text section and insert an image element. Upload the product image from your desktop. Once the image is on the page, click it to open the link settings and paste your hoplink. Set it to open in a new tab.

You now have two separate clickable elements that take a visitor to the offer: the banner ad in the Custom HTML block and the product image below it. Every clickable element on the page should point to either your hoplink or your landing page, depending on what action you want the visitor to take next.

Embedding a YouTube Video to Increase Engagement

A video is more engaging than text alone and more engaging than a static image. If you have a YouTube video related to the product you are promoting, whether a review, a tutorial, or a walkthrough, include it on the page. People who watch a video are already spending more time on your page, which increases the chance they will click through to the offer.

In ClickFunnels, add a new one-column row and insert a Video element. Select YouTube as the video source. Paste in the shareable link from your YouTube video and click save. ClickFunnels will embed the player directly in the page.

The reason to use YouTube hosting rather than uploading a video file directly to ClickFunnels or your own server is simple: bandwidth. A video file hosted on your own server consumes bandwidth every time a visitor watches it. That usage can add up quickly if your page starts getting real traffic. YouTube absorbs that entire cost, so you can have as many viewers as you want without any hosting bills or slowdowns on your end.

Directly below the embedded video, add a text paragraph with a clear call to action. Something as simple as “Click the link below to learn more” works. Highlight that text in the ClickFunnels editor, add a hyperlink, and paste your hoplink. This places a direct path to the offer immediately after the video ends, which is exactly when a visitor’s attention is highest.

Not sure which online income path fits where you are right now?

Answer a few questions at finder.platformproof.com and get a clear starting point based on your actual skills and schedule, not a generic recommendation that assumes you are starting from zero.

Setting Up the Email Capture Popup

Not every visitor who lands on your page will buy on the first visit. In fact, most will not. Studies consistently show that buyers often need multiple exposures to an offer before they convert. Email capture solves this problem by letting you follow up with the people who were interested enough to visit but not yet ready to buy.

In ClickFunnels, you can add an exit popup to any page without any third-party tool. Go to the Popup option in the page editor and click Edit Settings. Add a short headline like “Before You Go, Leave Your Email Address to Learn More.” Keep the copy honest about what they are signing up for. Do not promise something you cannot deliver just to get the email address.

Make sure your email service provider is connected to the form so that every address collected lands in your email list. Change the button text to something that reflects a benefit the visitor actually wants. The example in the video uses something like “Yes, I Want to Live Better,” which is informal but connects the action to an outcome. Once a visitor submits the form, their email is in your list and you can start sending follow-up messages.

For the follow-up sequence itself, go back to the affiliate page for the 12-minute affiliate system and grab the promotional email swipes. The vendor has already written multiple emails designed to convert their offer. You do not need to write your follow-up messages from scratch. Start with the swipes, edit them to sound more like your own voice, and set them up in your email provider as an automated sequence triggered by the popup form submission.

Why ClickFunnels Beats Cobbling Multiple Tools Together

One of the most common frustrations for new affiliate marketers is fragmentation. They have a WordPress site for content, a separate landing page builder, an email marketing platform, and a YouTube channel, and they spend as much time troubleshooting integrations between those tools as they do actually building their business. When a lead form stops working, they do not know if the problem is WordPress, the landing page tool, or the email provider.

ClickFunnels puts the multi-page website, the landing page, the email popup, and the affiliate links all in one account. The pieces talk to each other because they are built into the same system. You do not need to configure integrations between four different tools. You do not need to troubleshoot why a WordPress plugin stopped syncing with your email list. If something breaks, there is one place to look.

ClickFunnels also provides a free domain name for the first year, so you do not need to purchase a domain separately just to get started. Once your domain is connected, visitors who reach your pages will see a real URL rather than a generic ClickFunnels subdomain. That small detail makes a real difference in how professional your pages appear to first-time visitors.

The Complete Action Plan: 8 Steps to Go Live

Here is the full sequence in order so you can follow it without going back to the video:

Sign up for a free ClickBank account if you do not already have one. Go to the marketplace, click into the e-business and e-marketing category, and select the affiliate marketing sub-category.
Sort the product list by gravity. Focus on products near the top of the gravity-sorted list. Those are the products other affiliates are currently converting.
Click the affiliate page link for any product you are considering. Confirm it has banner ads, product images, email swipes, and usable headlines. If the affiliate page is bare, pick a different product.
Click Promote, enter your ClickBank nickname, add a tracking ID that matches your campaign name, and click Generate Hoplink. Save the hoplink URL somewhere you can get to it quickly.
In ClickFunnels, create a new funnel using the Product Launch type. Select any template from the miscellaneous section and open the page editor. Delete all default content to start from a blank canvas.
Build the page in this order: dark navigation header with text links, main headline pulled from the affiliate page, introductory body text, a two-column row with text on the left and a banner ad Custom HTML element on the right, a product image row linked to your hoplink, an embedded YouTube video, and a text call to action below the video linked to your hoplink.
Add the exit popup for email capture. Connect it to your email provider. Write a short popup headline. Use the email swipe copy from the affiliate page to build your first automated follow-up sequence.
Connect your domain name to ClickFunnels so your page has a real URL. Then start driving traffic to the page using whatever method fits your current skills, whether that is YouTube content, organic search, social media, or paid advertising.

Honest Drawbacks

ClickFunnels is not free after the two-week trial. You will need to decide whether the monthly subscription cost is justified before the trial period ends. If you are very early in your affiliate marketing work and your traffic is still near zero, the math may not work in your favor yet. In that case, starting with a free WordPress site and a free email tool, then migrating to ClickFunnels once you have consistent traffic, is a reasonable path.

The page built in the video is a real working starting point, not a polished finished product. As Alston says in the video, “You’re going to want to do a little bit more formatting.” The domain still needs to be connected, the popup form still needs to be wired to an email provider, and the overall design will benefit from cleanup before you send real traffic to it. Set aside time after your first build session to review the page as a first-time visitor would see it.

Keyword research is mentioned in the video but not fully demonstrated. Before you invest significant time in SEO or pay for traffic, do the alphabet soup exercise: go to Google, type your keyword phrase followed by the letter “a,” and note every autocomplete suggestion. Repeat for each letter. Those autocomplete results reflect what real people are actively searching for, which gives you a ready-made list of topics to address in your content, your page headings, and your video titles.

Find Your X

ClickBank paired with ClickFunnels is one solid combination for affiliate marketing. It works especially well if you enjoy building pages and want to promote digital products in the wealth, health, or relationship space. But this particular combination is not the only valid path. The right starting point depends on what skills you already have, how much time you can put in each week, and what kind of income you are working toward. finder.platformproof.com walks you through a short set of questions and gives you a clear, specific recommendation based on where you actually are right now, not a generic answer built for a hypothetical beginner.

Frequently Asked Questions

Do I need to pay for ClickFunnels to use this method?

You will need a ClickFunnels account, but there is a two-week free trial available in the video description. That trial period is enough time to build the pages described in this walkthrough and test whether your setup is working before you commit to a monthly payment. After the trial, there is a monthly subscription fee. Make a decision on whether to continue based on the revenue you are generating, not based on the features you think you might use someday.

Does ClickBank cost anything to join as an affiliate?

No. Creating a ClickBank affiliate account is completely free and takes about ten minutes. There is no application review and no minimum traffic requirement to get started. You sign up, browse the marketplace, pick something to promote, generate a hoplink, and you are ready. You only start earning money when a visitor uses your hoplink to complete a purchase, so there is no financial risk in signing up.

What is a gravity score and what number should I look for?

Gravity is a ClickBank metric that reflects recent affiliate sales activity on a product. A higher number means more affiliates generated sales with that product in the recent period ClickBank uses for its calculation. There is no single magic threshold to aim for, but sorting by gravity and picking from the top results in your sub-category is a reliable starting filter. Keep in mind that gravity reflects sales activity, not product quality, which is why checking the affiliate page is always the next step.

Why does the tracking ID on my hoplink matter so much?

If you are running more than one campaign for the same product, the tracking ID is the only way to know which campaign produced each sale. Without it, you see a total commission number with no breakdown by source. You might be spending time and money on a banner ad campaign that has never converted while a YouTube video you uploaded months ago is quietly generating sales. The tracking ID separates those streams so you can put more effort into what is actually working.

Can I build more than one ClickFunnels page for the same ClickBank product?

Yes, and doing so is actually a smart approach. You could build a main content page, a dedicated product review page, and a comparison page all pointing to the same hoplink but using different tracking IDs. That lets you see which type of content drives the most conversions for a given audience. Multiple pages for a single offer is a standard practice among experienced affiliate marketers, not something reserved for advanced users.

Why is it better to embed a YouTube video rather than uploading a video file to ClickFunnels?

Hosting a video file on your own server or inside ClickFunnels consumes bandwidth every time a visitor watches it. If your page suddenly gets significant traffic, that bandwidth cost can add up fast. YouTube hosts the video for free and handles all of the delivery infrastructure, regardless of how many people watch. You also get reliable playback without worrying about your own server capacity or uptime. The only real drawback is that YouTube controls the platform, but for most affiliates that is a very manageable risk.

What if the product I want to promote does not have a good affiliate page?

Pick a different product. The affiliate page is a direct signal of how much the vendor has invested in helping their affiliates succeed. A bare affiliate page means you will need to create all your own creative assets: banner ads, email copy, headlines, and images. That is possible but requires significantly more time and skill. When you are getting started, choose products where the vendor has already built the promotional resources. There are enough high-gravity products with strong affiliate pages that you do not need to settle for one without them.

What should I do if I do not have a YouTube video to embed on my page yet?

The most direct answer is to create one. A short product review, a screen recording walkthrough, or a talking-head video sharing your perspective on the problem the product solves can all work. If you are not ready to appear on camera, a screen recording with voiceover narration is a lower-barrier starting point. Some vendors also include promotional video content on their affiliate page that you may be permitted to use, though you should always read the affiliate terms before embedding someone else’s content on your page.

Sources

ClickBank marketplace (clickbank.com): affiliate product listings, gravity scores, hoplink generator
12-minute affiliate system affiliate page: banner ads, email swipe copy, promotional images, and headlines
ClickFunnels (clickfunnels.com): funnel and page building platform, free domain for first year, two-week free trial
YouTube: free video hosting used for embedded content on ClickFunnels pages