The Best Digital Products to Sell in 2025 for Passive Income

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The myth that “no one buys digital products” couldn’t be further from the truth. In fact, the digital product market is projected to grow by 25% in 2025 alone. That means not only do people buy digital products, but many people purchase them repeatedly, creating massive opportunities for entrepreneurs.

In this post, I’m going to break down eight of the best digital products to sell in 2025—including the one product that has helped creators generate over $50,000 per month.

1. Digital Art & Printables

Selling digital art and printables is one of the easiest ways to start earning passive income. This category includes everything from wall art, stickers, and coloring pages to planners and templates.

How to Get Started

  1. Choose a niche – This could be motivational quotes, home decor, or seasonal designs.
  2. Create your designs – Use tools like Canva, Photoshop, or Procreate.
  3. List your products – Sell them on Etsy, Gumroad, Creative Market, or your own website.
  4. Optimize for SEO – If using Etsy, learn Etsy SEO to rank higher in search.

Earning Potential

  • Low-end: $300/month with a few listings.
  • High-end: $20,000+/month by creating multiple listings and mastering trends.

Example: My Porch Prints on Etsy has made over 905,000 sales, earning about $25,000 per month selling printables.

2. Digital Planners & Journals

With people constantly looking for ways to organize their lives, digital planners and journals are in high demand. They cater to different niches, including fitness planners, study planners, ADHD planners, and business planners.

How to Get Started

  1. Pick a niche – Identify your target audience and the problem you’ll help them solve.
  2. Design your planner or journal – Use Notion, Canva, or Adobe InDesign.
  3. Sell your product – Use platforms like Gumroad, Etsy, or your own website.
  4. Market on social media – Platforms like Pinterest and TikTok work well for attracting buyers.

Earning Potential

  • Low-end: $500/month with a small shop.
  • High-end: $8,000–$20,000/month with multiple listings and a strong social media presence.

Example: The Secret Owl Society makes $20,000 per month selling digital planners.

3. Stock Photos & Videos

Stock photography and videography is a great way to turn your everyday photos into passive income. Brands, businesses, content creators, and media companies need fresh content constantly.

How to Get Started

  1. Take high-quality photos and videos – Use a smartphone or professional camera.
  2. Upload to stock platforms – Sites like Shutterstock, Adobe Stock, and Envato Elements allow you to list your content.
  3. Optimize for search – Use descriptive keywords so your images and videos get discovered.

Earning Potential

  • Low-end: $50–$100/month with a few uploads.
  • High-end: $10,000+/month if you build a large catalog and capitalize on trending topics.

Example: Andrey, a stock photographer, has over 500,000 downloads on Shutterstock, generating a full-time income.

4. Music & Sound Effects

Music and sound effects are essential for content creators, businesses, and filmmakers. Every YouTube video, podcast, and social media ad needs audio, and creators are willing to pay for high-quality, royalty-free tracks.

How to Get Started

  1. Create music or sound effects – Use tools like GarageBand, Audacity, or FL Studio.
  2. Upload to stock audio marketplaces – Platforms like AudioJungle, Pond5, and Envato Elements allow you to sell your work.
  3. Optimize listings – Use relevant keywords so buyers can find your tracks.

Earning Potential

  • Low-end: $100–$300/month with a small portfolio.
  • High-end: $8,000+/month by uploading consistently and licensing your work.

Example: John Leopard French has made a full-time income selling stock music online.

5. eBooks & Guides

eBooks are a simple but effective way to package and sell your knowledge. Whether you write a how-to guide, a workbook, or a niche-specific resource, there’s always demand for valuable information.

How to Get Started

  1. Choose a specific topic – Solve a very specific problem for a niche audience.
  2. Write your eBook – Use Google Docs or Microsoft Word and format it for easy reading.
  3. Sell your eBook – Use Amazon Kindle, Gumroad, or your website.
  4. Promote through content – Share insights from your book on social media and email marketing.

Earning Potential

  • Low-end: $500/month.
  • High-end: $15,000+/month by publishing multiple eBooks and leveraging social media.

Example: Nomadic Matt, a travel blogger, makes significant passive income from selling eBooks and travel guides.

6. Subscription-Based Newsletters

A paid newsletter allows you to monetize your expertise by providing valuable content via email on a recurring basis. This works well for niche audiences looking for insider knowledge, exclusive tips, or industry news.

How to Get Started

  1. Choose a niche – Find a specific topic that people want to pay for.
  2. Set up on Substack or Ghost – These platforms allow you to monetize your emails.
  3. Write high-value content regularly – The key to success is consistency.
  4. Market on social media – Grow your subscriber base through content marketing.

Earning Potential

  • Low-end: $700/month with a small audience.
  • High-end: $25,000+/month with an engaged subscriber base.

Example: Sam Parr makes over $1 million per month with The Hustle, a paid newsletter.

7. Canva & Graphic Design Templates

If you enjoy design, selling ready-to-use templates is a great way to generate passive income. Templates help businesses and creators save time and improve their branding.

How to Get Started

  1. Identify your target audience – Do they need Instagram templates, YouTube thumbnails, or business presentations?
  2. Create high-quality templates – Use Canva or Adobe Photoshop.
  3. Sell on marketplaces – Use Gumroad, Creative Market, or Etsy.
  4. Promote through content – Create TikToks or Instagram posts showing how your templates work.

Earning Potential

  • Low-end: $200/month.
  • High-end: $10,000+/month by bundling templates and building a brand.

Example: Roger Coles makes $10,000 per month selling Canva templates.

8. Online Workshops

Online workshops are one of the most profitable digital products because they allow you to teach a specific skill live and interact with your audience in real time.

How to Get Started

  1. Choose a workshop topic – Pick something you’re knowledgeable about.
  2. Decide on a platform – Use Zoom, Google Meet, or Teachable.
  3. Sell tickets to your event – Create a sales page using Gumroad or your website.
  4. Offer replays for passive income – Sell the recording after the live event.

Earning Potential

  • Low-end: $1,000/month charging $20 per attendee.
  • High-end: $50,000+/month with a high-ticket workshop.

Example: Many course creators and coaches sell recorded workshops as premium products.

Final Thoughts

Digital products are one of the best ways to create scalable, passive income in 2025. Whether you’re selling printables, courses, eBooks, or stock content, the opportunities are endless.

Which one of these ideas excites you the most? Drop a comment below!