How to Write 3X Faster (Without AI or Burnout)

Alston filmed this update on crutches. He had just blown out his knee in a Sunday men’s league basketball game, surgery was scheduled for the next morning, and he was still 4,000 words short of his 60,000-word February writing challenge. That is the context for this video. Not exactly ideal conditions for a productivity lesson, but the lesson he shares is the one that actually matters for anyone who opens a blank Google Doc and freezes.

The writing tip he covers takes about ten minutes to set up before you start a blog post. That setup is the reason some writers crank out 2,500 words in two hours while others sit at their screen for four hours and produce 600 words. It is called the Who, What, When, Where, Why, How method, and it works whether you are writing about football defenses, affiliate marketing, food recipes, or anything else with a searchable audience.

What You’ll Walk Out With

A clear picture of what the 60,000-word Warrior Challenge is and why hitting word count targets is not arbitrary
The exact pre-writing step that eliminates blank-screen paralysis before you write a single word of the post
How Who, What, When, Where, Why, How works as a heading framework for any blog topic
A real worked example from the transcript (a 4-3 defense in football) showing exactly how the subheadings build out
A step-by-step process you can use today before writing your next post
The honest tradeoffs of this approach so you know when it helps and when it needs adjustment
A practical FAQ on word count, speed, and content quality
The platform that helps you figure out what kind of content to write in the first place, finder.platformproof.com

The Problem Every Blogger Hits Early On

In this video, Alston points to a pattern he keeps seeing among Project 24 students. They pick a niche, they understand the strategy, and then they sit down to write a 1,500 to 3,000 word blog post and they get stuck. Not because they picked the wrong topic. Not because they are bad writers. Because they have no system for generating content once they have a keyword phrase they want to target.

This is actually the most common early failure point in content blogging. Someone identifies a phrase they want to rank for, opens a document, types the title, and then stares at the page trying to think of what to say next. The result is either a short, thin post that does not rank or a painful all-day writing session that produces something they are not proud of.

Word count matters in content blogging not because longer is automatically better, but because covering a topic thoroughly enough to satisfy search intent almost always requires substantial depth. A post that answers the main question and then six or eight closely related questions is going to serve a reader better than one that answers just the headline question and stops. That depth is what the Who, What, When, Where, Why, How approach is designed to build.

The Warrior Challenge and What 60,000 Words Really Means

The Warrior Challenge inside Project 24 is a monthly goal: produce 60,000 words of content in the month of February. That output can come from blog posts, YouTube video scripts, or a combination of both. The point of a target that specific is to create clarity. Instead of a vague goal like “write more this month,” you have a concrete number that tells you exactly where you stand every single day.

Alston filmed this video while running about 4,000 words short with surgery the next morning. He is transparent about why: two weekends in a row where he did not dedicate any time to writing. No injury excuse for those weekends. Just a lesson that shows up in this video as much as the writing method itself. Putting off small daily output creates big gaps that become very hard to close at the end of the month.

The lesson behind the challenge is not really about 60,000 words specifically. It is about consistency and compounding. If you write two solid blog posts a week, each between 1,500 and 3,000 words, you are building a library of content that works for you around the clock. The Warrior Challenge is just a way to make that pace feel urgent and concrete.

The Who, What, When, Where, Why, How Method

Here is what Alston actually does before writing any blog post. He takes ten minutes before he starts writing and goes through six questions at the top of his document. Who. What. When. Where. Why. How. Under each one, he writes a specific question related to his target keyword phrase. Those questions become the subheadings of his article.

That is the whole method. It is not complicated. But the difference between writers who use it and those who do not shows up clearly in their output and their writing speed. With ten minutes of pre-writing work, you convert a blank page into an outline with six to eight built-in sections. Each section already has a question it needs to answer. You never have to wonder what to write next because your structure is already set.

The reason this works is that it forces you to think like a curious reader before you start writing like an expert. Most people trying to rank for a keyword phrase are not the only person curious about it. Readers who land on that post are going to want to know who created this thing, when it applies, where it makes sense, why they should care, and how it actually works. The WWWWWH questions map directly to what a thorough reader needs from a piece of content.

Another benefit Alston mentions: if you hit the end of your main questions and you are still short on word count, you can always add related questions at the bottom before or after your conclusion. This is exactly how FAQ sections at the end of blog posts serve a dual purpose. They satisfy curious readers and they add well-organized supplementary content without padding the main body.

Seeing It in Action: The 4-3 Defense in Football

Alston uses a football example to show exactly how this works. His target keyword phrase is “4-3 defense in football” and his main heading is “What is a 4-3 Defense in Football?” He spends as much time as he can on that initial headline question, explaining that a 4-3 defense means four down linemen and three linebackers. That is the core answer. Then he builds the rest of the article from the Who, What, When, Where, Why, How questions he wrote at the top.

The questions he generates look something like this. What is the 4-3 defense in football? Who created the 4-3 defense in football? When was it created? When should you use the 4-3 defense? Why use the 4-3 defense over other formations? How does the 4-3 defense compare to the 3-4? What does 4-3 actually mean in terms of player positions?

Each of those questions becomes a subheading. Each subheading gets a focused paragraph or two that answers it directly. By the time you have worked through all of those questions, you have a complete, well-organized post that covers the topic from multiple angles. You have answered what a casual reader wants to know, what a fantasy football player needs, and what a coach or player studying defensive schemes is looking for.

This approach works for any niche. Swap “4-3 defense in football” for “best email marketing platforms,” “how to start an Etsy shop,” “what is compound interest,” or “best hiking trails near Denver” and the same six questions generate a complete framework. The specific answers change but the structure stays the same.

Not sure what to write about in the first place?

The Finder helps you match your existing skills and knowledge to a real online income path. Try it at finder.platformproof.com.

Step-by-Step: How to Use WWWWWH Before Every Blog Post

Identify your target keyword phrase. This is the phrase you want the post to rank for. It should be specific enough to attract a defined audience. “4-3 defense in football” is better than just “football defense.”
Open your document and write your main heading. This is usually a direct question that matches the keyword phrase. “What is a 4-3 Defense in Football?” works. “How to Start an Etsy Shop in 2024” works.
Write Who, What, When, Where, Why, How as bullet points at the top. You will delete these before publishing. They are a working scratch pad, not the final structure.
Under each one, write a specific question about your topic. You do not need to answer them yet. Just write the questions. This step should take five to ten minutes total.
Write your opening section first. Answer the main heading question as completely as you can. This is the most important section of the post and gets the most space.
Work through your WWWWWH questions as subheadings. Turn each question into an H2 or H3 heading and write a focused answer under it. Keep each section tight and direct.
Add related questions at the end if needed. If you are still short of your word count target, think about what a reader might ask after reading your main post. Add those as additional sections or as a FAQ block.
Review for depth, not just length. The goal is not to hit a number for its own sake. The goal is a post that genuinely answers what a reader searching for your keyword phrase came to find.

Honest Drawbacks of This Method

The Who, What, When, Where, Why, How framework is excellent for informational posts where the reader is looking for a complete explanation of a topic. It is the right tool for “what is” posts, “how to” posts, and “best X for Y” roundups where you need to cover multiple angles.

It works less naturally for posts that are personal stories, opinion pieces, or editorial takes. If you are writing a personal experience post or making a strong argument, the WWWWWH structure can feel forced. For those types of posts, a different structure, like a narrative arc or a pro and con breakdown, is going to serve better.

It also does not replace the need to actually know your topic. The framework helps you organize what you know, but if you are writing about a 4-3 defense and you have never watched football, the questions will expose that gap quickly. Research still matters. The method gives you structure. You still have to fill the structure with genuine knowledge or well-sourced information.

Finally, the method is best used consistently, not occasionally. The first time you try it, it might feel awkward to plan before writing. After a few posts, you will move through the pre-writing step fast and your drafting will speed up significantly. Alston says once you do it a couple of times, you will write so fast it makes your head spin. That is not hyperbole. It is just how structure works when you get comfortable with it.

Find Your X

Knowing how to write fast is one part of the equation. Knowing what to write about, and which online income path matches what you already know, is the other part. The Finder at finder.platformproof.com helps working adults match their skills, knowledge, and schedule to a real path toward their first $3,000 online. Start there if you are not yet sure which direction fits you.

Frequently Asked Questions

What is the Who, What, When, Where, Why, How method for blogging?

It is a pre-writing framework where you spend ten minutes generating six to eight specific questions about your target keyword phrase before you write a single word of the post. Those questions become the subheadings of your article and give you a complete structure to fill in, eliminating blank-screen paralysis and speeding up the actual writing process.

How long should I spend on the pre-writing step?

Alston recommends about ten minutes. The goal is not an exhaustive outline. You are just generating enough questions to give yourself six to eight sections to fill out. Once you have those questions written, you start writing the main body immediately.

Does this work for any niche?

Yes, for informational content. The football example in this video is illustrative, but the same framework applies to cooking, personal finance, health and fitness, parenting, software, travel, or any other topic where a reader is searching for a thorough explanation of something they want to understand or learn how to do.

What if I can only think of three or four WWWWWH questions?

That is fine. Use the ones you have, write those sections, and then look at what you have produced and ask what a reader who just finished reading would still want to know. Those follow-up questions often generate another two or three sections. Alston also mentions adding related questions at the end of the post, which works well for FAQ-style content that fills out the word count naturally.

What is the Warrior Challenge in Project 24?

The Warrior Challenge is a monthly content goal of producing 60,000 words in February. That output can come from blog posts, YouTube scripts, or a mix of both. The challenge exists to give writers a concrete, measurable target instead of a vague goal. Missing it, as Alston shows in this video, is usually a sign of inconsistency over the course of the month rather than a single bad day.

How many words should a blog post be?

Alston mentions students in Project 24 targeting 1,500, 2,500, or 3,000 words depending on the topic. The right length is whatever it takes to answer the keyword question thoroughly. Some topics need 1,200 words. Others need 3,500. The WWWWWH framework helps you build toward a complete post naturally rather than padding or cutting to hit an arbitrary number.

Is this method different from writing a full outline first?

It is simpler than a traditional outline. You are not mapping out every paragraph before you write. You are just generating the main section questions so you have direction. This approach is faster to set up than a full outline and still eliminates the most common blocker, which is not knowing what to write next once you have the first section done.

What if I run out of things to say even with the framework?

Alston’s answer is to add related questions at the end of the post, usually after the conclusion. These are questions a reader might ask after finishing the main content. They give you a natural FAQ section that serves the reader and adds well-organized words to the post. If you are still genuinely stuck, that is usually a sign the topic needs more research, not more writing tricks.

Sources

Alston Godbolt, “How to Write 3X Faster (Without AI or Burnout)”, YouTube, Platform Proof channel
Project 24 Warrior Challenge: 60,000-word monthly content output goal referenced in the video
Who, What, When, Where, Why, How method, as described by Alston in the video with the 4-3 defense in football as the worked example