If you have been sitting on the idea of a side hustle for years and still have not made a single dollar online, this video is going to change that. There is one side hustle that Alston keeps coming back to because it works whether you are brand new or whether you have been grinding for a while. You do not need your own products. You do not need your own services. You do not have to deal with customer service, shipping, or any of that headache. You just talk about things you already know and help people solve a problem.
That side hustle is YouTube affiliate marketing. And in this video, Alston walks through real examples of tiny channels getting real views, does the math on what those views are worth, and gives you a step-by-step process to start. This is the kind of content that lives on the internet forever — the videos you make today can still be paying you years from now.
What You’ll Walk Out With
- The exact type of YouTube content that generates affiliate commissions from tiny channels
- Real examples of channels with under 300 subscribers getting 13,000+ views
- The math behind one video earning $500 from a 30-minute time investment
- A 5-step process to go from zero to your first affiliate commission
- The “who, what, when, where, why, how” framework for planning review videos
- How to use the alphabet soup method to never run out of video ideas
- Whether you actually need to show your face on camera (honest answer)
- Not sure what to sell or which platform fits your skills? Check finder.platformproof.com to find your starting point.
Why YouTube Affiliate Marketing Works Even for Small Channels
One of the biggest mental blocks people have about YouTube is this idea that you need a huge audience before anything starts working. Alston directly challenges that in the video by showing you the front page of YouTube search results for product terms like “electric lunch box,” “weighted vest for women,” and “portable power bank.”
What shows up? Big channels next to tiny channels. A creator with 283 subscribers sitting right next to someone with millions. That channel with 283 subscribers? 13,000 views on a single video from eight months ago. A channel with 1,000 subscribers? 13,000 views on a video about the best electric lunch boxes for 2025.
This is not random. It is how YouTube search works. When someone types “heated mattress pad review” or “portable sauna unboxing,” YouTube serves the most relevant video — not the most famous creator. If your video is genuinely helpful and properly titled, you can rank next to channels ten times your size. That is the opportunity here.
Alston also points out something important: a channel with a small subscriber count likely got a big chunk of those subscribers from that one video. Meaning the video did not just bring in views — it grew the channel. Every product review you post is a permanent asset on the internet, pulling in new viewers and sending them to your affiliate links as long as the product exists.
The Math Behind One Video
Let’s talk numbers. Alston picks a specific example from the video — a creator with a heated vest video that got 5,000 views. Here is the math he walks through:
5,000 views. Assume 1% of viewers click the affiliate link and buy. That is 50 buyers. Assume a $10 commission per sale. That is $500 from a single video.
Now here is the part people gloss over: that video was seven or eight minutes long. It probably took 30 minutes to an hour to make. So the effective hourly rate on that video is somewhere between $500 and $1,000 per hour of production time. Are you currently making $500 an hour at your day job? Most people are not.
Alston is not promising you will make $500 on your first video. He is not guaranteeing anything. But what he is saying is that once the video goes live, it keeps working. You do not clock in and clock out. The video earns while you sleep, while you are at your real job, while you are on vacation. That is the “pays forever” part of the title — and it is not hype. It is just how content on the internet works.
His own first Amazon commission was 67 cents from a blog post. His point: if you have never made a dollar online, 67 cents is a big deal. It proves the system works. From there you build.
What Affiliate Marketing Actually Is (and Is Not)
Before the step-by-step, Alston takes a moment to address the reputation issue. Some people hear “affiliate marketing” and picture spam or get-rich-quick schemes. That is not what this is.
Affiliate marketing is recommending other people’s products and services and getting paid a commission when someone buys through your link. That is it. You are not manufacturing anything. You are not running a customer service department. You are not shipping boxes. You are just being the helpful friend who says “I tried this product and here is what I think.”
The benefits are real and concrete:
- No inventory to manage
- No customer service obligations
- No shipping or fulfillment
- No need to create your own product
- You get paid whether you are awake or asleep
- You can promote dozens of products across dozens of videos
The only real job you have is to create genuinely helpful content. If your video helps someone decide whether a product is right for them, you have done the work. The commission is the thank-you.
Step 1: Look Up Your Recent Amazon Purchases
The first step sounds almost too simple: go to your Amazon order history and start a list of products you have actually bought. Alston says aim for products that cost at least $25. Why $25? Because the commission on a $5 item is cents. The commission on a $25, $50, or $100 item is worth your time.
You are not looking for some perfect niche that you have researched for six months. You are looking at your own purchase history, which already tells you what you have bought, used, and have opinions about. Muscle Milk protein shake, portable power bank, suede protector, heated mattress pad — Alston literally scrolls through his own Amazon orders on screen to illustrate this. Real purchases you have made are products you can authentically talk about on camera.
Once you have a product in mind, paste the exact product name into YouTube search. Look at who is showing up. Look at their subscriber counts. Look at their view counts. If small channels are already getting views on that topic, that is your green light. People are searching it, and there is room for you.
Step 2: Apply to the Amazon Associates Program
Next, go to affiliate-program.amazon.com and apply to become an Amazon Associate. This is where your affiliate links come from. When someone clicks your link and buys, Amazon pays you a commission.
Alston anticipates the objection here: “Amazon’s commissions are too low.” His response is direct. If you are not currently making any money online, then “too low” is not a real objection. Getting approved quickly, learning how to embed affiliate links, and making your first commission is worth far more to your development than holding out for a program that pays more but is harder to get into.
You can always level up your affiliate programs later. Once you have a channel with traffic and a proven content style, you can add higher-commission programs on top of Amazon. But start where the barrier is low. Amazon accepts everyone. It is fast and relatively painless. When you apply, make sure you add your YouTube channel URL in the application.
Step 3: Make the Right Type of Content
This is where most people get stuck because they overthink it. Alston gives you four content types that work for affiliate marketing on YouTube. Stick to these and you will never have a shortage of ideas:
- Reviews — “I bought this product, here is what I think after using it”
- Unboxing — “I just got this, let’s open it together and see what’s inside”
- First impressions — “I’ve had this for 24 hours, here’s what I noticed right away”
- X versus Y comparisons — “Muscle Milk vs. Core Power — what’s the actual difference?”
The comparison format is particularly powerful. Alston searches “Muscle Milk genuine shake versus” and instantly finds a video with 16,000 views from a channel with 431 subscribers. Another comparison video in the same niche: 710,000 views, 11,000 subscribers. People searching comparisons are close to a buying decision. They have narrowed it down to two options and need help choosing. Your video is the tie-breaker.
Alston also suggests making multiple videos about a single product category — he says 5, 10, or 15 videos minimum. When you cover a topic from 10 different angles, YouTube starts to see you as an authority in that space. Any time someone searches anything about that topic, one of your videos is likely to show up. You become the go-to channel for that category even if you never hit a million subscribers.
The “Who, What, When, Where, Why, How” Framework for Scripting
Once you have a product and a content type, you still have to figure out what to actually say in the video. Alston gives you a simple brainstorming framework: run the product through the six journalism questions. Spend 15 to 20 minutes doing this before you film anything.
Take “Muscle Milk Genuine Shake Review” as your video idea. Then ask:
- Who should drink this product? (Athletes, office workers, people skipping breakfast?)
- What is it actually for? (Meal replacement, post-workout, on-the-go protein?)
- When should you avoid it? (Late night, if you have lactose issues, if your goal is weight loss?)
- Where should you buy it? (Amazon vs. local stores — and does the price differ?)
- Why would someone choose this over competitors?
- How do you use it for best results?
Each one of those questions is a potential video. It is also the outline for a comprehensive review video that actually helps people. Alston keeps reminding himself of the video title as he brainstorms — it keeps him thinking from the viewer’s perspective instead of just narrating his own experience.
Your videos do not need to be long. Alston recommends 5 to 7 minutes. Short, dense, and genuinely helpful beats long and meandering every time for product reviews.
The Alphabet Soup Method for Endless Ideas
If you have covered your main product angles and are running low on ideas, Alston has a trick called the alphabet soup method. Go to the YouTube search bar, type your product name, add a space, then type “a” and see what autocomplete suggests. Then “b,” then “c,” and so on through the alphabet.
Each autocomplete suggestion is a real search term real people are typing. Those are video ideas. Some will be worth pursuing, some will not, but you will never run out of angles on a single product if you work through the alphabet. This method works just as well on Amazon search, Google, and Reddit — anywhere autocomplete exists.
The goal Alston keeps pointing to is depth in one category rather than breadth across many. Ten videos about electric lunch boxes makes you the electric lunch box person on YouTube. Five scattered videos across five unrelated products makes you nobody. Depth builds authority. Authority builds recommendations. Recommendations build income.
Not sure which product category, platform, or side hustle fits your situation right now?
Answer a few questions and get a personalized match at finder.platformproof.com.
Step 4: The Face-on-Camera Question — Honest Answer
This is probably the most debated question in YouTube side hustle content, and Alston gives the most honest answer you will hear: do what your industry is doing.
He pulls up search results for multiple product categories and scrolls through the thumbnails. Heated mattress pads — people on camera. Portable saunas — people on camera. Weighted vests — people on camera. In each category, the videos getting the most views are being made by people who show up on screen. The AI voiceover videos are there, but they are not the ones sitting at the top.
His rule: if the successful creators in your niche are on camera, you need to be on camera. If you refuse to get on camera, you need to find a different product category where the format does not require it.
This is not about looking perfect or sounding polished. Alston says it plainly — nobody cares what you look like, nobody cares what you sound like. They only care whether you can help them. If you can help them, they will watch. If you cannot, it does not matter how good your lighting is.
Step 5: Add Affiliate Links and a Call to Action
This is how you actually get paid. After you film and upload your video, you need to add your affiliate links in two places:
- The video description — put your affiliate links at the top so viewers see them without scrolling
- The pinned comment — pin a comment with the link so it stays visible as other comments accumulate
In the video itself, tell people where to find the link. A simple “link in the description” at the right moment in your video does more work than most people realize. Alston points to examples in real videos where you can literally see the affiliate link sitting in the description without even clicking in — it is right there, visible, clickable. That is what you are building toward.
You are helping someone make a decision they were already trying to make. Putting an affiliate link in front of them is not pushy — it is useful. You are removing the step where they have to go find the product themselves. That convenience is part of the value you are providing.
The Real-Numbers Breakdown: What Small Channels Are Actually Earning
Alston does not throw hypothetical millionaire numbers at you. He walks through the math with modest, realistic examples from the actual channels he shows on screen. Here is a summary of what he found just scrolling through YouTube search results:
- Electric lunch box, 1,000 subscribers: 13,000 views on a single video from one year ago
- 283 subscribers: 13,000 views from 8 months ago
- Heated vest, 4,800 subscribers: 5,000 views, 7-minute video
- Muscle Milk comparison, 431 subscribers: 16,000 views
- Portable sauna, 2,800 subscribers: 61,000 views
- Portable sauna, 106 subscribers: 33,000 views
Apply the 1% conversion model to any of those numbers. At $10 per commission, 13,000 views generates $1,300 in affiliate income from a single video on a 1,000-subscriber channel. That is not a fantasy. That is a real channel you can go find on YouTube right now.
And the key thing Alston keeps coming back to: those videos are still up. They made their money the first month and they kept making it. Three years from now, if someone types “best electric lunch box” into YouTube, that video might still rank. The creator might not even be actively making content anymore, and the commissions keep coming.
Honest Drawbacks of This Side Hustle
Alston is honest about this, so this section will be too. YouTube affiliate marketing is not instant money. You will make zero dollars until you build a library of content and start getting consistent traffic. The first few videos might get 50 views each. That is normal and it does not mean the strategy is broken.
Amazon Associates has a specific requirement that trips people up: you need to generate three qualifying sales within 180 days of applying, or your account gets closed and you have to reapply. If you sign up before you have any audience, you might hit that deadline before you have traffic to your videos. A smarter move is to wait until you have 5 to 10 videos published and getting some views before you apply.
Amazon’s commission rates are also genuinely low for some categories — 1% to 3% on electronics, for example. A $100 laptop accessory earns you $3. You need volume to make that meaningful. Categories like personal care, beauty, and kitchen products pay 4% to 8% and are worth prioritizing if you have flexibility on your niche.
Finally, YouTube’s algorithm is not instant. A new channel with a new video often sees very little traffic in the first 30 to 60 days. The payoff comes from consistency over months, not a single viral hit. This is a long game, and the people who succeed are the ones who keep making videos after the first five get three views each.
The “Amazon Pays You Back” Mindset Shift
One of the most useful reframes in the video comes near the end. Alston points out that most of us have already spent hundreds or thousands of dollars on Amazon. We have bought the protein shakes, the power banks, the heated mattress pads. We gave Amazon that money without thinking twice.
What YouTube affiliate marketing does is flip that relationship. You are not just a buyer anymore. You are someone who documents their purchases, shares their honest opinion, and gets paid when other people follow your recommendation. Amazon was going to make that sale regardless. With an affiliate link, you get a cut of it.
This reframe matters because it removes the “what do I have to offer?” objection. You have already been making buying decisions your whole life. You already have opinions about the products you own. You already know which things are worth the money and which ones are not. That knowledge is the entire inventory of this business. You just need a camera, a YouTube account, and an Amazon Associates ID to start turning that knowledge into income.
Find Your X
YouTube affiliate marketing is one of the clearest paths to your first dollar online, but it is not the only one. The right starting point depends on the skills you already have, the time you can commit, and what kind of work actually appeals to you. If you want a faster answer on where to start, visit finder.platformproof.com — answer a few questions and get a personalized recommendation built around your situation.
Frequently Asked Questions
Do I need a large YouTube channel to make money with affiliate marketing?
No. Alston shows multiple examples in this video of channels with under 300 subscribers getting 13,000 or more views on a single product review. YouTube search serves relevant videos regardless of subscriber count. A well-optimized video on a product people are actively searching for can rank next to channels with millions of subscribers.
How much can I realistically earn from one YouTube affiliate video?
Alston walks through a specific example: 5,000 views, 1% click-through rate, 50 buyers at $10 commission each equals $500 from a single video. Results vary based on your niche, the product price, and your commission rate. Some videos earn $20. Some earn $2,000. Consistency across many videos is what builds reliable income.
Is Amazon Associates the best affiliate program for beginners?
It is the easiest to get into. Amazon approves almost everyone and the application process is straightforward. The commissions are lower than some other programs, but when you are new you need volume and simplicity more than you need maximum payout. Once you have a working channel, you can layer in higher-commission programs for the same products.
What products should I make videos about?
Start with your own Amazon purchase history. Look for products that cost at least $25 and that you have an honest opinion about. Paste the product name into YouTube search and check if smaller channels are already getting views in that category. If they are, there is demand and room for you.
Do I have to show my face on camera?
Look at the top-performing videos in your chosen niche. If they are showing faces, you should too. Alston checked multiple product categories in this video and found that on-camera creators consistently dominated. If you absolutely will not get on camera, find a product category where faceless content performs — but do not avoid on-camera just out of discomfort if your niche requires it.
How long should my affiliate marketing videos be?
Alston recommends 5 to 7 minutes. Product review viewers are not looking for a full documentary — they want their question answered quickly and clearly. A focused 6-minute video that covers who the product is for, what it does well, and what its limitations are will outperform a rambling 20-minute video almost every time.
Where exactly should I put my affiliate links?
Two places: the video description (put them near the top so they are visible without scrolling) and the pinned comment (this stays above all other comments and keeps your link accessible as the comment section grows). Also verbally direct viewers to the description during the video itself.
How many videos do I need to make before I start seeing results?
There is no fixed number, but Alston suggests making 5 to 10 or more videos within a single product category before drawing conclusions. Depth in one area builds channel authority faster than scattered videos across unrelated topics. Most channels see meaningful traffic growth after their first 10 to 20 consistent uploads.
Read Next
YouTube affiliate marketing is one of the fastest paths to your first commission, but once you have some traffic and trust built, high-ticket affiliate programs can multiply what you are already doing. The same skills apply — you just need a different product and a higher-stakes buyer.
Read: How To Actually Make Your First $5K With High Ticket Affiliate Marketing
Sources
- Alston Godbolt, “Side Hustles That Actually Work in 2026 (Pays Forever)” — YouTube, youtu.be/qBS__E49ZTo
- Amazon Associates affiliate program — affiliate-program.amazon.com
- YouTube search examples referenced: electric lunch box, weighted vest for women, portable power bank, heated mattress pad, Muscle Milk genuine shake, portable sauna
Helping 1 million working adults make their first $3,000 online with the skills they already have. Alston Godbolt, Platform Proof.